Kate Spade New York
Sr. Manager, Demand Generation and Creative Strategy
Kate Spade New York, New York, New York, us, 10261
Senior Manager, Demand Generation
Kate Spade New York, a global lifestyle brand in the Tapestry portfolio, designs extraordinary handbags, ready‑to‑wear, jewelry, footwear, home décor and more. Known for its rich heritage and bold brand DNA, Kate Spade celebrates communities of women around the world who live their perfectly imperfect lifestyles.
We are seeking a strategic and creative
Senior Manager of Demand Generation
to lead upper‑funnel media initiatives and drive awareness, engagement, and lead acquisition of Kate Spade’s core consumer. This role will own the creative strategy and briefing process for full‑funnel media campaigns, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You’ll collaborate cross‑functionally with creative, marketing and analytics teams to build and optimize campaigns that fuel pipeline growth. This role reports to the Senior Director of Media & Retention and will play a key role in transforming Kate Spade New York, focusing on driving brand awareness, relevance and consideration with younger consumers.
Responsibilities
Develop and execute top‑of‑funnel strategies that drive brand heat with younger consumers.
Collaborate with cross‑functional teams to plan and execute integrated campaigns.
Work closely with media agency partners to build strategic and tactical plans that ladder back to campaign objectives.
Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines.
Partner with relevant cross‑functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies.
Manage and optimize upper‑funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate).
Test new platforms and formats to expand reach and improve engagement.
Lead the development of creative briefs for full‑funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices and campaign objectives.
Partner with creative, marketing and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting.
Ensure consistency in messaging and visual identity across all channels and touchpoints.
Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
Manage custom content workstreams (including influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives.
Define and track KPIs for upper‑funnel success (e.g., Brand Lift metrics).
Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
Monitor sentiment of paid social ads, deriving trends and insights.
Use data to inform creative iterations and media mix decisions.
Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting.
Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion.
Collaborate with Media Agency Strategy & Planning teams to manage day‑to‑day implementation of strategic and tactical plans.
Mentor junior team members and foster a culture of creativity, experimentation and performance.
Qualifications
7+ years of relevant experience building media campaigns with a multi‑million‑dollar annual budget; equivalent education and experience considered.
Experience within retail or luxury a plus.
Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift studies.
Creative problem‑solver with strategic thinking skills and ability to formulate conclusions.
Outstanding attention to detail, superior communication and follow‑up skills.
Ability to build effective partnerships and collaborate with cross‑functional teams, with strong communication and presentation skills.
Highly organized with the ability to multi‑task projects and prioritize.
Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs).
Strong analytical skills; able to make data‑driven decisions to deliver measurable impact, including triangulating across datasets.
Compensation & Benefits BASE PAY RANGE
$115,000.00 to $135,000.00
Annually
Benefits include medical, dental, vision and 401(k) plans, paid paternity and maternity leave, commuter benefits, disability insurance and tuition assistance.
Work Setup Hybrid.
Kate Spade is an equal‑opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on an applicant’s or employee’s qualifications as they relate to the position requirements and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. For assistance, contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.
Visit Kate Spade at
www.katespade.com .
#J-18808-Ljbffr
We are seeking a strategic and creative
Senior Manager of Demand Generation
to lead upper‑funnel media initiatives and drive awareness, engagement, and lead acquisition of Kate Spade’s core consumer. This role will own the creative strategy and briefing process for full‑funnel media campaigns, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You’ll collaborate cross‑functionally with creative, marketing and analytics teams to build and optimize campaigns that fuel pipeline growth. This role reports to the Senior Director of Media & Retention and will play a key role in transforming Kate Spade New York, focusing on driving brand awareness, relevance and consideration with younger consumers.
Responsibilities
Develop and execute top‑of‑funnel strategies that drive brand heat with younger consumers.
Collaborate with cross‑functional teams to plan and execute integrated campaigns.
Work closely with media agency partners to build strategic and tactical plans that ladder back to campaign objectives.
Ensure successful and timely implementation of media plans and testing, partnering closely with agency to manage deliverables and timelines.
Partner with relevant cross‑functional partners (ecommerce, marketing, creative, buying, PR) to identify optimal content and linking strategies.
Manage and optimize upper‑funnel channels including Video & Display (YouTube), Paid social (Meta, TikTok, etc.), Paid Influencer (Affiliate), Publisher/Partner marketing (Direct & via Affiliate).
Test new platforms and formats to expand reach and improve engagement.
Lead the development of creative briefs for full‑funnel paid media campaigns, ensuring alignment with brand voice, audience insights, platform best practices and campaign objectives.
Partner with creative, marketing and channel teams to produce compelling assets tailored to each stage of the funnel (awareness, consideration, conversion).
Partner closely with organic social team and agency to identify opportunities for content creation and paid boosting.
Ensure consistency in messaging and visual identity across all channels and touchpoints.
Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
Manage custom content workstreams (including influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives.
Define and track KPIs for upper‑funnel success (e.g., Brand Lift metrics).
Collaborate with analytics and marketing operations to ensure accurate reporting and actionable insights.
Monitor sentiment of paid social ads, deriving trends and insights.
Use data to inform creative iterations and media mix decisions.
Work closely with marketing and sales teams to ensure alignment on messaging and audience targeting.
Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion.
Collaborate with Media Agency Strategy & Planning teams to manage day‑to‑day implementation of strategic and tactical plans.
Mentor junior team members and foster a culture of creativity, experimentation and performance.
Qualifications
7+ years of relevant experience building media campaigns with a multi‑million‑dollar annual budget; equivalent education and experience considered.
Experience within retail or luxury a plus.
Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift studies.
Creative problem‑solver with strategic thinking skills and ability to formulate conclusions.
Outstanding attention to detail, superior communication and follow‑up skills.
Ability to build effective partnerships and collaborate with cross‑functional teams, with strong communication and presentation skills.
Highly organized with the ability to multi‑task projects and prioritize.
Experience working with brand media metrics (CPM, CPA, CPC, VTR & engagement KPIs).
Strong analytical skills; able to make data‑driven decisions to deliver measurable impact, including triangulating across datasets.
Compensation & Benefits BASE PAY RANGE
$115,000.00 to $135,000.00
Annually
Benefits include medical, dental, vision and 401(k) plans, paid paternity and maternity leave, commuter benefits, disability insurance and tuition assistance.
Work Setup Hybrid.
Kate Spade is an equal‑opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on an applicant’s or employee’s qualifications as they relate to the position requirements and are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, citizenship, disability, marital status, military status, pregnancy, or any other legally‑recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide reasonable accommodation for disabilities or religious beliefs. For assistance, contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com.
Visit Kate Spade at
www.katespade.com .
#J-18808-Ljbffr