Humana
Senior Associate, Brand Architecture & Strategy
2 days ago Be among the first 25 applicants
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Opportunity Become a part of our caring community and help us put health first
Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub‑brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights into the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency setting
Proven success in cross‑functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
For additional questions regarding this role posting and for internal candidates, please visit the Ask A Recruiter portal. Please provide the requisition number so we may research your request quickly.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule 40 hours per week
Pay Range $94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Insurance
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr
This range is provided by Humana. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $94,900.00/yr - $130,500.00/yr
Opportunity Become a part of our caring community and help us put health first
Are you a brand strategist who thrives on clarity, structure, and storytelling? As the Senior Associate, Brand Architecture & Strategy, you’ll support the development and governance of Humana’s brand architecture—ensuring every brand, sub‑brand, and product fits cohesively within our portfolio. You’ll help shape how we organize, communicate, and evolve our brand ecosystem.
Key Role Functions
Support the development and refinement of Humana’s brand architecture, including naming conventions, hierarchy, and brand relationships
Conduct research and audits to assess brand clarity, consistency, and alignment across touchpoints
Collaborate with Brand, Product, and Legal teams to evaluate new brand and naming opportunities
Assist in the development of brand strategy frameworks, guidelines, and governance tools
Monitor brand usage and support adherence to architecture standards across the enterprise
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field
4+ years of experience in brand strategy, brand architecture, or portfolio management within a corporate or agency setting
Strong analytical, communication, and organizational skills
Demonstrated ability to translate consumer insights into the development and implementation of brand frameworks, naming conventions, and brand hierarchy models
Experience managing complex brand systems for portfolio brands in a client or agency setting
Proven success in cross‑functional collaboration with teams such as Legal, Product, Analytics and Research
Preferred Qualifications
Experience in healthcare, insurance, or regulated industries
Background in brand identity systems, naming strategy, and trademark considerations
Demonstrated ability to leverage brand health tracking and insights into forward looking brand strategy
Additional Information
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi‑weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Benefits
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre‑recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
For additional questions regarding this role posting and for internal candidates, please visit the Ask A Recruiter portal. Please provide the requisition number so we may research your request quickly.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Schedule 40 hours per week
Pay Range $94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Job Details
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Business Development and Sales
Industries: Insurance
About Us Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
#J-18808-Ljbffr