Launch Potato
Principal Machine Learning Engineer, Ad Performance
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Principal ML Engineer, Ad Performance
role at
Launch Potato .
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.
COMPENSATION
$160,000 to $250,000 per year, paid semi‑monthly.
MUST HAVE
Expertise building ML systems with deep expertise in large‑scale personalization.
Recognized industry expertise through patents, publications, or significant product impact.
Proven success architecting ML platforms serving billions of predictions in production.
Demonstrated track record of 0→1 innovation in personalization or recommender systems.
Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models.
EXPERIENCE
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization.
YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.
OUTCOMES
Define company‑wide personalization strategy and architecture, driving alignment across all ML teams.
Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs.
Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms).
Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams.
Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs.
Act as a technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability.
Represent Launch Potato’s technical brand externally through speaking engagements, open‑source contributions, or publications.
Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems.
COMPETENCIES
Visionary Thinking: Define the future state of ML infrastructure and personalization strategy, balancing deep technical rigor with a strong understanding of product impact.
Architectural Excellence: Design scalable, modular systems that support billions of predictions and enable rapid experimentation, setting high standards for maintainability and performance.
Technical Influence: Drive decision‑making and build consensus across teams and stakeholders without direct authority, providing trusted guidance in ambiguous situations.
Expert‑Level Execution: Navigate deep technical complexity while maintaining execution velocity, translating research insights into production‑ready solutions.
Mentorship & Leadership: Coach senior engineers, facilitate technical reviews, and raise the technical bar for the entire organization.
External Thought Leadership: Represent Launch Potato in the ML community and contribute to growing its reputation as a leader in ML innovation.
Curious & Forward‑Looking: Constantly explore new approaches to personalization and actively prototype cutting‑edge methodologies.
TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, meaning future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Principal ML Engineer, Ad Performance
role at
Launch Potato .
WHO ARE WE?
Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.
WHY JOIN US?
At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high‑performers.
COMPENSATION
$160,000 to $250,000 per year, paid semi‑monthly.
MUST HAVE
Expertise building ML systems with deep expertise in large‑scale personalization.
Recognized industry expertise through patents, publications, or significant product impact.
Proven success architecting ML platforms serving billions of predictions in production.
Demonstrated track record of 0→1 innovation in personalization or recommender systems.
Mastery across multiple ML domains including deep learning, causal inference, multi‑armed bandits, and graph‑based models.
EXPERIENCE
10+ years designing, developing, and deploying large‑scale machine learning systems with a focus on personalization.
YOUR ROLE Establish the technical vision for personalization at Launch Potato, solving the company’s most complex ML challenges and influencing strategy, architecture, and innovation across teams.
OUTCOMES
Define company‑wide personalization strategy and architecture, driving alignment across all ML teams.
Solve critical technical challenges such as cold start, real‑time learning, and exploration/exploitation tradeoffs.
Design and implement advanced ML solutions using cutting‑edge techniques (e.g., graph neural networks, causal models, bandit algorithms).
Create and enforce ML architecture patterns, design standards, and reusable infrastructure across teams.
Lead multi‑quarter, cross‑functional initiatives that redefine how personalization impacts business KPIs.
Act as a technical mentor to senior ML engineers, guiding complex decision‑making and scaling team capability.
Represent Launch Potato’s technical brand externally through speaking engagements, open‑source contributions, or publications.
Champion privacy‑preserving personalization, responsible AI practices, and adaptive learning systems.
COMPETENCIES
Visionary Thinking: Define the future state of ML infrastructure and personalization strategy, balancing deep technical rigor with a strong understanding of product impact.
Architectural Excellence: Design scalable, modular systems that support billions of predictions and enable rapid experimentation, setting high standards for maintainability and performance.
Technical Influence: Drive decision‑making and build consensus across teams and stakeholders without direct authority, providing trusted guidance in ambiguous situations.
Expert‑Level Execution: Navigate deep technical complexity while maintaining execution velocity, translating research insights into production‑ready solutions.
Mentorship & Leadership: Coach senior engineers, facilitate technical reviews, and raise the technical bar for the entire organization.
External Thought Leadership: Represent Launch Potato in the ML community and contribute to growing its reputation as a leader in ML innovation.
Curious & Forward‑Looking: Constantly explore new approaches to personalization and actively prototype cutting‑edge methodologies.
TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, meaning future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.
Equal Opportunity Statement Since day one, we’ve been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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