Nexstar Media Group
Director, Automotive Sales & Strategy
Nexstar Media Group, Los Angeles, California, United States, 90079
Title:
Director, Automotive Sales and Strategy. Compensation:
$200K-$250K Location:
NYC, LA, Chicago, Irving Position Overview: Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven
Sales Director
to lead our strategic sales initiatives within the
Auto Dealership category .
This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.
Key Responsibilities:
Category Ownership:
Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.
Solution Selling:
Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.
Sales Enablement:
Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.
Coaching & Development:
Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
Positioning & Messaging:
Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).
Revenue Growth:
Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.
Partnership Management:
Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.
Market Intelligence:
Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.
Required Qualifications:
7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.
Deep understanding of
auto dealership marketing needs
and
dealer-specific AdTech solutions
(e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).
Proven track record of
sales leadership , preferably in a matrixed or multi-market organization.
Demonstrated success in
sales enablement, go-to-market planning , and team coaching.
Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.
Preferred Qualifications:
Experience selling into Tier 2 and Tier 3 auto dealerships.
Familiarity with platforms such as CDK Global, Dealer.com, LotLinx, Cars.com, or similar.
Salesforce or similar CRM proficiency.
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Director, Automotive Sales and Strategy. Compensation:
$200K-$250K Location:
NYC, LA, Chicago, Irving Position Overview: Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven
Sales Director
to lead our strategic sales initiatives within the
Auto Dealership category .
This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.
Key Responsibilities:
Category Ownership:
Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.
Solution Selling:
Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.
Sales Enablement:
Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.
Coaching & Development:
Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
Positioning & Messaging:
Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).
Revenue Growth:
Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.
Partnership Management:
Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.
Market Intelligence:
Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.
Required Qualifications:
7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.
Deep understanding of
auto dealership marketing needs
and
dealer-specific AdTech solutions
(e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).
Proven track record of
sales leadership , preferably in a matrixed or multi-market organization.
Demonstrated success in
sales enablement, go-to-market planning , and team coaching.
Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.
Preferred Qualifications:
Experience selling into Tier 2 and Tier 3 auto dealerships.
Familiarity with platforms such as CDK Global, Dealer.com, LotLinx, Cars.com, or similar.
Salesforce or similar CRM proficiency.
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