Nexstar Media Group Inc.
Director, Automotive Sales & Strategy
Nexstar Media Group Inc., Louisiana, Missouri, United States, 63353
Director, Automotive Sales & Strategy page is loaded## Director, Automotive Sales & Strategylocations:
TX, Irving:
CA, Los Angeles:
NY, New York:
IL, Chicagotime type:
Full timeposted on:
Posted Todayjob requisition id:
REQ-38883**Title:** Director, Automotive Sales and Strategy.**Compensation:** $200K-$250K**Location:** NYC, LA, Chicago, Irving**Position Overview:**Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven **Sales Director** to lead our strategic sales initiatives within the **Auto Dealership category**.This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.**Key Responsibilities:*** **Category Ownership:** Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.* **Solution Selling:** Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.* **Sales Enablement:** Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.* **Coaching & Development:** Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.* **Positioning & Messaging:** Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).* **Revenue Growth:** Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.* **Partnership Management:** Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.* **Market Intelligence:** Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.**Required Qualifications:*** 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.* Deep understanding of **auto dealership marketing needs** and **dealer-specific AdTech solutions** (e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).* Proven track record of **sales leadership**, preferably in a matrixed or multi-market organization.* Demonstrated success in **sales enablement, go-to-market planning**, and team coaching.* Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.* Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.**Preferred Qualifications:*** Experience selling into Tier 2 and Tier 3 auto dealerships.* Familiarity with platforms such as CDK Global, Dealer.com, LotLinx, Cars.com, or similar.* Salesforce or similar CRM proficiency. #J-18808-Ljbffr
TX, Irving:
CA, Los Angeles:
NY, New York:
IL, Chicagotime type:
Full timeposted on:
Posted Todayjob requisition id:
REQ-38883**Title:** Director, Automotive Sales and Strategy.**Compensation:** $200K-$250K**Location:** NYC, LA, Chicago, Irving**Position Overview:**Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven **Sales Director** to lead our strategic sales initiatives within the **Auto Dealership category**.This role will be responsible for driving revenue growth by positioning Nexstar’s cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise auto dealerships across the country. This leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet dealership-specific challenges.**Key Responsibilities:*** **Category Ownership:** Serve as the national subject matter expert for the Auto Dealership category, owning sales strategy, execution, and revenue performance.* **Solution Selling:** Position Nexstar’s suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of auto dealers.* **Sales Enablement:** Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the auto vertical.* **Coaching & Development:** Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.* **Positioning & Messaging:** Craft category-specific messaging frameworks that align with auto dealership marketing objectives (inventory turnover, foot traffic, lead gen, etc.).* **Revenue Growth:** Drive measurable revenue increases within the automotive vertical through direct customer engagement and by enabling local market teams.* **Partnership Management:** Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for auto dealers.* **Market Intelligence:** Stay ahead of industry trends, OEM incentives, dealership marketing shifts, and competitive landscapes to inform strategy.**Required Qualifications:*** 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the automotive vertical.* Deep understanding of **auto dealership marketing needs** and **dealer-specific AdTech solutions** (e.g., inventory-based dynamic ads, VDP targeting, attribution, Tier 3 campaigns).* Proven track record of **sales leadership**, preferably in a matrixed or multi-market organization.* Demonstrated success in **sales enablement, go-to-market planning**, and team coaching.* Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.* Excellent communication, presentation, and client-facing skills. Willingness to travel up to 30% to support market teams and key client relationships.**Preferred Qualifications:*** Experience selling into Tier 2 and Tier 3 auto dealerships.* Familiarity with platforms such as CDK Global, Dealer.com, LotLinx, Cars.com, or similar.* Salesforce or similar CRM proficiency. #J-18808-Ljbffr