TikTok
Senior Product Manager, Ads Manager - San Jose
TikTok, San Jose, California, United States, 95199
Overview
TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, supporting both Content & Service verticals, including performance ads products such as App ads and Lead ads. You will optimize the ads trafficking experience to meet the needs of advertisers within these verticals, driving efficiency, performance and growth on the platform.
Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.
Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications Minimum Qualifications:
BA/BS degree.
Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.
3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. We foster global, diverse teams and a culture that values curiosity, humility, impact, and a mindset of “Always Day 1.”
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected characteristics. If you need assistance or an accommodation, please reach out to us at: https://tinyurl.com/RA-request
Job Information For Pay Transparency
Compensation Description (Annually)
The base salary range for this position in the selected city is $165,120 - $414,000 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay may be eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits may vary by employment type and location. Day-one benefits include medical, dental, and vision insurance, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off.
The Company reserves the right to modify benefits programs at any time, with or without notice.
Note: This description is intended to reflect the current role and may be adjusted as business needs evolve.
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Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation and reporting for performance ads verticals.
Collaborate with cross-functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Content & Service advertisers.
Leverage customer feedback, user research, competitor research and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up-to-date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Qualifications Minimum Qualifications:
BA/BS degree.
Medium written and oral proficiency in Mandarin required. Both English and Mandarin skill sets are required to support clients in APAC and to communicate with stakeholders.
3+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem-solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross-functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non-technical stakeholders.
Preferred Qualifications:
5+ years of experience as a PM, building and launching ad interface or platform products.
An understanding of performance ads, particularly within Content and Service verticals such as app ads, lead generation, gaming, and entertainment.
Experience in fast-paced environments, particularly within startups or rapidly evolving industries.
About TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people authentically express themselves, discover and connect. We foster global, diverse teams and a culture that values curiosity, humility, impact, and a mindset of “Always Day 1.”
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and strive to reflect the communities we reach.
TikTok Accommodation TikTok provides reasonable accommodations in our recruitment processes for candidates with disabilities or other protected characteristics. If you need assistance or an accommodation, please reach out to us at: https://tinyurl.com/RA-request
Job Information For Pay Transparency
Compensation Description (Annually)
The base salary range for this position in the selected city is $165,120 - $414,000 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay may be eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits may vary by employment type and location. Day-one benefits include medical, dental, and vision insurance, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off.
The Company reserves the right to modify benefits programs at any time, with or without notice.
Note: This description is intended to reflect the current role and may be adjusted as business needs evolve.
#J-18808-Ljbffr