TikTok
Senior Product Manager, Vertical Ads Platform - Seattle
TikTok, Seattle, Washington, us, 98127
Senior Product Manager, Vertical Ads Platform - Seattle
3 days ago Be among the first 25 applicants
TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non‑Commerce performance ads verticals.
Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non‑Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
Collaborate with cross‑functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non‑Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up‑to‑date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2-5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM building and launching ad interface or platform products.
Understanding of performance ads, particularly within Commerce or Non‑Commerce verticals such as shopping ads, lead generation, app ads and gaming.
Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.
Fluency in both English and Mandarin required. The role involves frequent communication with global teams, clients and stakeholders in English‑speaking regions as well as Chinese‑speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese‑speaking partners, understand cultural nuances, and navigate business transactions in key markets.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy, and work towards our mission every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information
Compensation: $199,500 - $393,300 annually.
Base pay is one part of the Total Package and may be accompanied by discretionary bonuses, restricted stock units, etc.
Benefits: medical, dental, vision insurance, 401(k) plan with company match, paid parental leave, short‑term & long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, 17 days of paid personal time.
Job Function
Product Management and Marketing
Social Networking Platforms
Seniority Level Mid‑Senior level
Employment Type Full‑time
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TikTok is seeking an experienced Product Manager to develop ads platform products that streamline the ad creation process and improve the overall user journey. This role will focus on enhancing the workflow within TikTok Ads Manager, specifically supporting both Commerce and Non‑Commerce performance ads verticals.
Responsibilities
Lead the development and optimization of features within TikTok Ads Manager, focusing on improving the ads creation workflow and user journey for Commerce or Non‑Commerce performance ads verticals.
Recommend and prioritize innovative features to enhance the usability and performance of the platform, ensuring the ad creation experience is seamless and intuitive for these verticals.
Collaborate with cross‑functional teams to identify challenges, define product strategies, and set objectives that align with the needs of Commerce or Non‑Commerce performance advertisers.
Leverage customer feedback, user research, and data analytics to identify opportunities for growth and continuous improvement in the ad creation process.
Stay up‑to‑date with ad tech trends and emerging technologies, applying this knowledge to keep TikTok at the forefront of advertising solutions.
Track and analyze key product metrics to inform product decisions and drive iterative improvements to the ads platform.
Minimum Qualifications
BA/BS degree.
5+ years of experience as a Product Manager, managing full product cycles, integrating customer feedback, and driving prioritization.
2-5+ years of experience building and launching ad interfaces or platform products.
Strong knowledge of the online advertising ecosystem, including ad creation, optimization, and bidding.
Strong problem‑solving and analytical skills, with the ability to use data to guide product decisions and improve performance.
Proven ability to collaborate cross‑functionally with engineering, design, data science, and other teams.
Excellent communication skills, capable of articulating complex product concepts to both technical and non‑technical stakeholders.
Preferred Qualifications
5+ years of experience as a PM building and launching ad interface or platform products.
Understanding of performance ads, particularly within Commerce or Non‑Commerce verticals such as shopping ads, lead generation, app ads and gaming.
Experience in fast‑paced environments, particularly within startups or rapidly evolving industries.
Fluency in both English and Mandarin required. The role involves frequent communication with global teams, clients and stakeholders in English‑speaking regions as well as Chinese‑speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese‑speaking partners, understand cultural nuances, and navigate business transactions in key markets.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy, and work towards our mission every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We are passionate about this and hope you are too.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information
Compensation: $199,500 - $393,300 annually.
Base pay is one part of the Total Package and may be accompanied by discretionary bonuses, restricted stock units, etc.
Benefits: medical, dental, vision insurance, 401(k) plan with company match, paid parental leave, short‑term & long‑term disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, 17 days of paid personal time.
Job Function
Product Management and Marketing
Social Networking Platforms
Seniority Level Mid‑Senior level
Employment Type Full‑time
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