Walmart Connect
Overview
(USA) Manager, Campaign Management- Digital – Walmart Connect Join to apply for the
(USA) Manager, Campaign Management- Digital
role at
Walmart Connect . This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range: $96,000.00/yr - $186,000.00/yr
Position Summary
Walmart Connect is seeking experienced Digital Campaign Managers to build and execute advertising solutions that drive conversion and build brand equity. This role is both strategic and tactical, requiring a deep understanding of marketing objectives and the ability to translate them into actionable media plans. You will leverage 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns, oversee revenue recognition and delivery across managed and self-service campaigns, and ensure seamless execution and performance reporting.
What you'll do Lead strategic planning and execution of managed and self-service campaigns.
Serve as a subject matter expert in media planning, audience strategy, and platform activation.
Represent Walmart Connect in client and agency meetings, providing expertise on media tactics and campaign stewardship.
Demonstrate proficiency across media types: paid search, programmatic display (onsite/offsite), digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and in-store experiential tactics.
Apply purchase funnel strategies to align with client objectives (awareness, consideration, conversion).
Collaborate with Sales and Account Management to develop data-driven media proposals.
Communicate campaign performance, insights, and optimization strategies to stakeholders.
Identify incremental revenue opportunities through performance analysis and seasonal programming.
Partner with Media Insights for campaign measurement and reporting.
Ensure adherence to internal SLAs and QA processes for campaign launches.
Maintain strong relationships with internal and external teams through exceptional client service.
Coordinate with cross-functional teams to traffic campaigns across various ad tech environments.
Qualifications Bachelor’s degree in Advertising, Journalism, Marketing, or related field.
3+ years of experience in bid management, campaign optimization, or digital media operations.
Strong understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.).
Proven client-facing experience with risk identification and solution development.
Curiosity and adaptability in learning new platforms and tactics.
Ability to work independently in a fast-paced, evolving environment.
Excellent verbal and written communication skills.
Strong project management and prioritization abilities.
Proficiency in Microsoft Excel (pivot tables, data analysis), PowerPoint, Word, Outlook.
Experience with Salesforce, JIRA, Tableau, SQL, Power BI.
Preferred Qualifications 3+ years managing or consulting on digital campaigns across display, video, social, search, and experiential.
Deep expertise in programmatic advertising, including DSPs, DMPs, and ad exchanges.
Proven success in developing strategies that drive advertiser investment in Walmart media.
Benefits and Other Information
At Walmart, we offer competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, and education benefits such as Live Better U. Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to plan terms. For information about PTO, see One.Walmart. For information about benefits and eligibility, see One.Walmart.
Location and Practical Details
Primary Location: 221 River St, Hoboken, NJ 07030, United States of America
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail
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(USA) Manager, Campaign Management- Digital – Walmart Connect Join to apply for the
(USA) Manager, Campaign Management- Digital
role at
Walmart Connect . This range is provided by Walmart Connect. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range: $96,000.00/yr - $186,000.00/yr
Position Summary
Walmart Connect is seeking experienced Digital Campaign Managers to build and execute advertising solutions that drive conversion and build brand equity. This role is both strategic and tactical, requiring a deep understanding of marketing objectives and the ability to translate them into actionable media plans. You will leverage 3+ years of experience in digital campaign management to plan, deliver, and optimize omnichannel ad campaigns, oversee revenue recognition and delivery across managed and self-service campaigns, and ensure seamless execution and performance reporting.
What you'll do Lead strategic planning and execution of managed and self-service campaigns.
Serve as a subject matter expert in media planning, audience strategy, and platform activation.
Represent Walmart Connect in client and agency meetings, providing expertise on media tactics and campaign stewardship.
Demonstrate proficiency across media types: paid search, programmatic display (onsite/offsite), digital sponsorships, CTV, social media (Meta, Pinterest, TikTok), digital OOH, and in-store experiential tactics.
Apply purchase funnel strategies to align with client objectives (awareness, consideration, conversion).
Collaborate with Sales and Account Management to develop data-driven media proposals.
Communicate campaign performance, insights, and optimization strategies to stakeholders.
Identify incremental revenue opportunities through performance analysis and seasonal programming.
Partner with Media Insights for campaign measurement and reporting.
Ensure adherence to internal SLAs and QA processes for campaign launches.
Maintain strong relationships with internal and external teams through exceptional client service.
Coordinate with cross-functional teams to traffic campaigns across various ad tech environments.
Qualifications Bachelor’s degree in Advertising, Journalism, Marketing, or related field.
3+ years of experience in bid management, campaign optimization, or digital media operations.
Strong understanding of digital media metrics (CPM, ROAS, CPC, CTR, etc.).
Proven client-facing experience with risk identification and solution development.
Curiosity and adaptability in learning new platforms and tactics.
Ability to work independently in a fast-paced, evolving environment.
Excellent verbal and written communication skills.
Strong project management and prioritization abilities.
Proficiency in Microsoft Excel (pivot tables, data analysis), PowerPoint, Word, Outlook.
Experience with Salesforce, JIRA, Tableau, SQL, Power BI.
Preferred Qualifications 3+ years managing or consulting on digital campaigns across display, video, social, search, and experiential.
Deep expertise in programmatic advertising, including DSPs, DMPs, and ad exchanges.
Proven success in developing strategies that drive advertiser investment in Walmart media.
Benefits and Other Information
At Walmart, we offer competitive pay as well as performance-based bonus awards and other benefits. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, and education benefits such as Live Better U. Eligibility requirements apply to some benefits and may depend on job classification and length of employment. Benefits are subject to change and may be subject to plan terms. For information about PTO, see One.Walmart. For information about benefits and eligibility, see One.Walmart.
Location and Practical Details
Primary Location: 221 River St, Hoboken, NJ 07030, United States of America
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Retail
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