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Lumina Agency INC

Public Relations Associate

Lumina Agency INC, Washington, District of Columbia, us, 20022

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Job Description Location:

New Orleans, LA Reports To:

PR Manager Job Type:

Full-time

Summary As a Public Relations Associate, you will help build and maintain a positive public image for the organization. You’ll work on media relations, content creation, monitoring press, and supporting PR campaigns. Your efforts help shape how stakeholders, customers, and the public perceive the brand.

Key Duties & Responsibilities

Develop and implement PR strategies and programs to align with company objectives

Build and maintain relationships with media, influencers, bloggers, and other external stakeholders

Monitor media coverage, track PR metrics, analyze public sentiment or reach of campaigns

Assist in planning and executing PR events, media tours, press conferences, and other promotional activities

Prepare content for internal and external communications (website content, blogs, presentations, reports)

Research trends, industry developments, competitive PR activity to inform strategy

Maintain media lists, databases, and asset archives

Qualifications

Strong writing, editing, and verbal communication skills

Ability to multitask, coordinate multiple projects, and meet deadlines

Good judgment and ability to handle media enquiries and sensitive issues tactfully

Benefits

Competitive salary: $60,000 – $65,000 annually.

Professional development and growth opportunities.

Collaborative and supportive work environment.

Opportunity to develop key communication and organizational skills.

Full-time, on-site position in Austin, TX.

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