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Razorfish

Media Director (Planning & Strategy)

Razorfish, Irving, Texas, United States, 75084

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Overview

Media Director (Planning & Strategy) at Razorfish. This role serves as a senior media expert, providing departmental and capability leadership, increasing visibility of the media practice, and leading a key client account. The position manages a team of media planning professionals and ensures media strategies and deliverables meet the client’s strategic requirements and Razorfish’s quality standards. The role also mentors media staff and drives new business efforts. Responsibilities

Develops forward-thinking, innovative, cross-channel local media strategies to improve the effectiveness of client marketing programs and grow business. Lead the team and day-to-day client interaction; build, maintain, and grow client relationships and client business. Advise clients and internal teams on media opportunities. Serve as the client lead on a large Enterprise media account. Manage multiple lines of business within a client account. Conceive, negotiate, and present cross-platform, large-scale media proposals to clients. Responsible for cross-selling and upselling services. Key participant in business development for media pitches. Lead and supervise the team, including hiring, training, staffing, coaching, and evaluating performance. Attend and represent the client at industry events. Help with POV writing; responsible for client-specific POVs. Qualifications

Bachelor’s degree from a four-year accredited college or university. 8-10+ years of experience in crafting and executing digital media planning and purchasing strategies within the advertising sector; agency experience is desirable. 4+ years of prior staff management, development, and mentoring experience. Proficiency in applicable media tools and platforms such as MediaTools/Guidelines, Pathmatics, Comscore, MRI, Vivix/Kartar, etc. Ability to strategically plan campaigns from audience determination to flighting and implementation aligned with client goals. Strong understanding of analytics to inform and validate planning and strategy. History of identifying media opportunities, presenting them to clients, and delivering results. Experience monitoring and recommending improvements to the entire media planning process. Ensuring teams adopt best-in-class tools, techniques, and systems to deliver effective media processes. Portfolio management of paid media for a large brand. Excellent written and verbal communication, diplomacy, relationship-building, and creative thinking. Additional Information

The Power of One starts with our people; we offer powerful resources including wellness and benefits. Paid family care for parents and caregivers for 12 weeks or more. Monetary assistance for Adoption, Surrogacy, and Fertility; for pet adoption. Employee Assistance Programs and Health/Wellness reimbursements to support work/life balance. Tuition assistance. Paid time off including Flexible Time Off, Vacation, Sick Days, Volunteer Days, Holidays, and Identity days. Matching gifts programs; Flexible working arrangements. Work Your World program encouraging work from anywhere with Publicis Groupe offices for up to 6 weeks a year (eligibility applies). Business Resource Groups supporting multiple affinities and alliances. The benefits offerings listed are available to eligible U.S.-based employees and are governed by the terms of the applicable plan documents. Razorfish is an Equal Opportunity Employer. Employment decisions are made without regard to protected characteristics. If accommodation or assistance is required with the application or onboarding process, please contact USMSTACompliance@publicis.com. All information will be kept confidential according to EEO guidelines. Compensation Range: $119,950 - $179,850. This is the pay range the Company believes it will pay for this position at posting time. Compensation is determined by skills, qualifications, and experience, with the Company reserving the right to modify the pay range. For regular roles, medical, dental, vision, disability, 401k, and paid time off are offered. The posting deadline is 11/30/25.

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