Scribd, Inc.
Overview
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Senior Product Marketing Manager
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Scribd, Inc. Sign in to access AI-powered advices. Get AI-powered advice on this job and more exclusive features. About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where our employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex offers flexible work styles with occasional in-person attendance required. We hire for “GRIT” (Goals, Results, Innovation, Team). Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role leads Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience, develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI-powered tools, UGC ecosystems, or content-driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and able to influence cross-functional partners. Comfortable working in a scrappy and agile environment. Balancing strategy and execution; detail-oriented with strong strategic perspective. Quantitatively and qualitatively savvy; able to interpret data to inform thinking. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs. Requirements
5–7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast-paced, changing environment. Compensation and Benefits
At Scribd, base pay is one part of total compensation. Salary ranges vary by location. In California, the range is approximately $123,500 to $193,000. In the United States outside California, the range is approximately $102,000 to $183,500. In Canada, the range is approximately CAD 129,500 to CAD 172,000. We consider a wide range of factors when determining compensation and this position is eligible for equity and a comprehensive benefits package. Location and Eligibility
Are you currently based in a location where Scribd is able to employ you? Employees must have primary residence in or near listed cities (United States, Canada, Mexico) or be within commuting distance as outlined in the job posting. Benefits, Perks, and Wellbeing
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees Parental leave, disability plans, retirement matching, home office stipend, learning budgets, wellness stipends, and more Free Scribd product subscriptions, referral bonuses, book benefit, sabbaticals, and company events AI tool access to boost productivity Compliance and Equal Opportunity
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
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Join to apply for the
Senior Product Marketing Manager
role at
Scribd, Inc. Sign in to access AI-powered advices. Get AI-powered advice on this job and more exclusive features. About The Company
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our four products: Everand, Scribd, Slideshare, and Fable. We support a culture where our employees can be real and bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. Scribd Flex offers flexible work styles with occasional in-person attendance required. We hire for “GRIT” (Goals, Results, Innovation, Team). Product Marketing at Scribd sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role leads Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. You will champion the voice of the customer and drive go-to-market strategy for Scribd’s core experience, develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning. Proven ability to build narratives that reposition a brand or product category. Experience marketing AI-powered tools, UGC ecosystems, or content-driven products. Deep understanding of user journeys that involve learning, creating, and sharing knowledge. Comfort working with ambiguity and shaping narratives in evolving categories. Analytical mindset with ability to translate research into actionable positioning. Excellent written and verbal communication. You can distill strategy into simple, persuasive language. Collaborative and able to influence cross-functional partners. Comfortable working in a scrappy and agile environment. Balancing strategy and execution; detail-oriented with strong strategic perspective. Quantitatively and qualitatively savvy; able to interpret data to inform thinking. Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms. Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product. Translate strategic frameworks into clear, user-centered messaging and narratives that guide teams and resonate in-market. Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence. Lead go-to-market planning for new features and product updates, from concept through launch and adoption. Develop audience insights for key user segments and use those insights to refine messaging and drive engagement. Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition. Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling. Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage. Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation. Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs. Requirements
5–7 years of experience in product marketing or consumer marketing. At least 2+ years as a PMM on a consumer subscription product or learning platform. Strong desire to learn, grow, and take on new challenges. Ability to operate autonomously in a fast-paced, changing environment. Compensation and Benefits
At Scribd, base pay is one part of total compensation. Salary ranges vary by location. In California, the range is approximately $123,500 to $193,000. In the United States outside California, the range is approximately $102,000 to $183,500. In Canada, the range is approximately CAD 129,500 to CAD 172,000. We consider a wide range of factors when determining compensation and this position is eligible for equity and a comprehensive benefits package. Location and Eligibility
Are you currently based in a location where Scribd is able to employ you? Employees must have primary residence in or near listed cities (United States, Canada, Mexico) or be within commuting distance as outlined in the job posting. Benefits, Perks, and Wellbeing
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees Parental leave, disability plans, retirement matching, home office stipend, learning budgets, wellness stipends, and more Free Scribd product subscriptions, referral bonuses, book benefit, sabbaticals, and company events AI tool access to boost productivity Compliance and Equal Opportunity
Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply.
#J-18808-Ljbffr