Scribd, Inc.
Senior Product Marketing Manager at Scribd, Inc.
Join us as we create a world of stories and knowledge, democratizing the exchange of ideas and information, and empowering collective expertise through our four products: Scribd, Slideshare, Everand, and Fable.
Product Marketing Team & Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go-to‑market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication—able to distill strategy into simple, persuasive language.
Collaborative and can influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution—able to focus on details as well as the broader narrative.
Quantitatively and qualitatively savvy—capable of interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
You Have / Requirements
5–7 years of experience in product marketing or consumer marketing, with at least 2+ years as a PMM on a consumer subscription product or learning platform.
Strong desire to learn, grow, and take on new challenges.
Ability to operate autonomously in a fast‑paced, changing environment.
Compensation San Francisco: $123,500 – $193,000 (base salary). Outside California: $102,000 – $183,500. In Canada: $129,500 CAD – $172,000 CAD. This role is also eligible for competitive equity ownership and a comprehensive benefits package.
Benefits, Perks, and Well‑being
Healthcare Insurance Coverage (Medical/Dental/Vision) – 100% paid for employees.
12 weeks paid parental leave.
Short‑term/long‑term disability plans.
401(k)/RSP matching.
Onboarding stipend for home‑office peripherals and accessories.
Learning & Development allowance and programs.
Quarterly stipend for wellness, Wi‑Fi, etc.
Mental health support & resources.
Free subscription to the Scribd suite of products.
Referral bonuses, book benefit, sabbaticals, company‑wide events.
Team engagement budgets, vacation & personal days, paid holidays.
Flexible sick time, volunteer day, company‑wide employee resource groups.
Access to AI tools providing free, best‑in‑class AI support.
Equal Employment Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply and believe a diversity of perspectives creates a foundation for the best ideas.
#J-18808-Ljbffr
Join us as we create a world of stories and knowledge, democratizing the exchange of ideas and information, and empowering collective expertise through our four products: Scribd, Slideshare, Everand, and Fable.
Product Marketing Team & Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role will help lead Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals who seek trusted understanding they can use. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you will champion the voice of the customer and drive go-to‑market strategy for Scribd’s core experience. You’ll develop positioning and messaging, identify target audiences, and partner with Product to inform the roadmap and bring new experiences to market. You will shape how Scribd defines its category and communicates its value, turning strategic positioning into clear, motivating stories that connect across product, brand, and user experience.
About You
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication—able to distill strategy into simple, persuasive language.
Collaborative and can influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution—able to focus on details as well as the broader narrative.
Quantitatively and qualitatively savvy—capable of interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Responsibilities / What You Will Do
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and ensure new experiences reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that drive comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring our experiences stay aligned with real user needs.
You Have / Requirements
5–7 years of experience in product marketing or consumer marketing, with at least 2+ years as a PMM on a consumer subscription product or learning platform.
Strong desire to learn, grow, and take on new challenges.
Ability to operate autonomously in a fast‑paced, changing environment.
Compensation San Francisco: $123,500 – $193,000 (base salary). Outside California: $102,000 – $183,500. In Canada: $129,500 CAD – $172,000 CAD. This role is also eligible for competitive equity ownership and a comprehensive benefits package.
Benefits, Perks, and Well‑being
Healthcare Insurance Coverage (Medical/Dental/Vision) – 100% paid for employees.
12 weeks paid parental leave.
Short‑term/long‑term disability plans.
401(k)/RSP matching.
Onboarding stipend for home‑office peripherals and accessories.
Learning & Development allowance and programs.
Quarterly stipend for wellness, Wi‑Fi, etc.
Mental health support & resources.
Free subscription to the Scribd suite of products.
Referral bonuses, book benefit, sabbaticals, company‑wide events.
Team engagement budgets, vacation & personal days, paid holidays.
Flexible sick time, volunteer day, company‑wide employee resource groups.
Access to AI tools providing free, best‑in‑class AI support.
Equal Employment Opportunity Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply and believe a diversity of perspectives creates a foundation for the best ideas.
#J-18808-Ljbffr