EAB
Senior Director, Partner Development (Agency/DBAM)
EAB, Washington, District of Columbia, us, 20022
Overview
Senior Director, Partner Development (Agency/DBAM) The Senior Director will serve in a player/coach role within Partner Development, responsible for leading a small team of Partner Development Executives against new business revenue goals for EAB’s Digital Agency (Edu Optimization), Digital Brand Awareness Marketing, and Chat Agent solutions. Following an onboarding period, the Senior Director will assume responsibility for achieving both personal and team-based revenue targets. They will drive new business development through personal prospecting and leadership of their team, leveraging their deep understanding of digital marketing and enrollment challenges facing higher education institutions. This position may be based in Washington, DC; Richmond, VA; or remotely within the continental United States. Remote candidates with willingness to travel are welcomed and encouraged to apply.
Primary Responsibilities
Team Management
Product Revenue Management: Own new business development for EAB’s Digital Agency, Digital Brand Awareness Marketing, and Chat Agent products. Oversee team progress toward annual revenue goals.
Personal Revenue Impact: Maintain personal ownership of a prospect territory and directly drive new partner acquisition and expansion. Demonstrate strong individual sales performance to establish credibility and model excellence for the team.
People and Team Leadership: Build and manage a highly motivated Partner Development team. Recruit, coach, and retain high-performing sales talent. Provide regular feedback, support professional development, and lead by example in consultative selling.
Strategic Sales Process Management: Define, implement, and refine a best-in-class sales process – covering territory planning, prospect engagement, proposal development, and close. Actively support team members through pipeline reviews and in-person or virtual sales meetings.
Marketing and Revenue Strategy: Collaborate with product marketing and delivery teams to strengthen go-to-market strategies, refine messaging, and coordinate conference and campaign efforts to maximize reach and revenue.
Revenue Reporting and Forecasting: Report regularly on projected and realized revenue. Partner with senior leadership to identify opportunities for growth and continuous improvement.
Individual Territory Ownership
Prospect and build new business within an assigned territory of higher education institutions.
Lead consultative sales conversations that align institutional challenges with EAB’s digital enrollment solutions, including:
.edu Optimization (Digital Agency): Transform institutional websites into enrollment engines through SEO, UX, and content strategy.
Digital Brand Awareness Marketing: Strengthen brand visibility and student demand through omnichannel digital marketing (paid search, paid social, CCT, etc) and AI-driven performance campaigns.
Chat Agent and AI capabilities: Demonstrate the power of 24/7 AI-enabled engagement to convert prospects and reduce staff workload.
Conduct live presentations, product demonstrations, and discovery consultations to diagnose needs and recommend solutions.
Manage a personal sales pipeline to achieve annual revenue goals.
Partner cross-functionally with other sales, marketing, and delivery teams to drive partner success and retention.
Stay informed on competitor activity and emerging digital marketing trends in higher education.
Basic Qualifications
Bachelor’s Degree from an accredited college/university
8+ years of relevant full-time professional experience
Proven track record of success exceeding personal revenue targets in business development roles
Experience representing complex products or services to external partners in a trusted, consultative capacity
Ability to negotiate and excellent persuasion skills
Willingness to travel domestically at least 25-50%
Valid driver’s license
Professional experience in at least three of the following:
Higher education sector
Delivering client presentations and facilitating discussions
Sales or Account Management
Teaching and/or breaking down complex or abstract ideas into simpler concepts
Partner management
Ideal Qualifications
10+ years of relevant full-time professional experience
Demonstrated success in consultative sales within digital marketing (at an agency or elsewhere), enrollment (customer or client acquisition), or technology solutions, preferably in higher education
Deep understanding of digital marketing concepts (SEO/UX optimization, AI-driven campaigns, omnichannel strategy) and ability to communicate value to CMOs, enrollment leaders, and marketing strategists
Demonstrated excellence in diagnosing partner challenges and mapping tailored solutions across multiple product areas
Proven success managing or coaching sales talent; ability to provide constructive feedback and motivate performance
Exceptional executive presence, communication, and problem-solving skills with creativity, resilience, and adaptability in dynamic environments
Strong organizational and prioritization skills with experience managing multiple competing priorities
Familiarity with formal and informal RFP processes and comfort selling both current and evolving product value propositions
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration
Compensation information is included in this posting. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, flexible spending accounts, and pre-tax commuter plans
Employee assistance program with counseling services
Wellness programs including gym discounts and access to a wellbeing app
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage
Company-provided life, AD&D, and disability insurance
Financial wellness resources and employee discounts
Access to employee resource groups and opportunities for growth
Benefits kick in day one; see the full details here. This opening is not eligible for visa sponsorship at this time. EEO statement: EAB is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by applicable law.
Additional Seniority level: Director
Employment type: Full-time
Job function: Sales, Business Development, and Marketing
Industries: Education Administration Programs, Information Services, IT Services and IT Consulting
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Senior Director, Partner Development (Agency/DBAM) The Senior Director will serve in a player/coach role within Partner Development, responsible for leading a small team of Partner Development Executives against new business revenue goals for EAB’s Digital Agency (Edu Optimization), Digital Brand Awareness Marketing, and Chat Agent solutions. Following an onboarding period, the Senior Director will assume responsibility for achieving both personal and team-based revenue targets. They will drive new business development through personal prospecting and leadership of their team, leveraging their deep understanding of digital marketing and enrollment challenges facing higher education institutions. This position may be based in Washington, DC; Richmond, VA; or remotely within the continental United States. Remote candidates with willingness to travel are welcomed and encouraged to apply.
Primary Responsibilities
Team Management
Product Revenue Management: Own new business development for EAB’s Digital Agency, Digital Brand Awareness Marketing, and Chat Agent products. Oversee team progress toward annual revenue goals.
Personal Revenue Impact: Maintain personal ownership of a prospect territory and directly drive new partner acquisition and expansion. Demonstrate strong individual sales performance to establish credibility and model excellence for the team.
People and Team Leadership: Build and manage a highly motivated Partner Development team. Recruit, coach, and retain high-performing sales talent. Provide regular feedback, support professional development, and lead by example in consultative selling.
Strategic Sales Process Management: Define, implement, and refine a best-in-class sales process – covering territory planning, prospect engagement, proposal development, and close. Actively support team members through pipeline reviews and in-person or virtual sales meetings.
Marketing and Revenue Strategy: Collaborate with product marketing and delivery teams to strengthen go-to-market strategies, refine messaging, and coordinate conference and campaign efforts to maximize reach and revenue.
Revenue Reporting and Forecasting: Report regularly on projected and realized revenue. Partner with senior leadership to identify opportunities for growth and continuous improvement.
Individual Territory Ownership
Prospect and build new business within an assigned territory of higher education institutions.
Lead consultative sales conversations that align institutional challenges with EAB’s digital enrollment solutions, including:
.edu Optimization (Digital Agency): Transform institutional websites into enrollment engines through SEO, UX, and content strategy.
Digital Brand Awareness Marketing: Strengthen brand visibility and student demand through omnichannel digital marketing (paid search, paid social, CCT, etc) and AI-driven performance campaigns.
Chat Agent and AI capabilities: Demonstrate the power of 24/7 AI-enabled engagement to convert prospects and reduce staff workload.
Conduct live presentations, product demonstrations, and discovery consultations to diagnose needs and recommend solutions.
Manage a personal sales pipeline to achieve annual revenue goals.
Partner cross-functionally with other sales, marketing, and delivery teams to drive partner success and retention.
Stay informed on competitor activity and emerging digital marketing trends in higher education.
Basic Qualifications
Bachelor’s Degree from an accredited college/university
8+ years of relevant full-time professional experience
Proven track record of success exceeding personal revenue targets in business development roles
Experience representing complex products or services to external partners in a trusted, consultative capacity
Ability to negotiate and excellent persuasion skills
Willingness to travel domestically at least 25-50%
Valid driver’s license
Professional experience in at least three of the following:
Higher education sector
Delivering client presentations and facilitating discussions
Sales or Account Management
Teaching and/or breaking down complex or abstract ideas into simpler concepts
Partner management
Ideal Qualifications
10+ years of relevant full-time professional experience
Demonstrated success in consultative sales within digital marketing (at an agency or elsewhere), enrollment (customer or client acquisition), or technology solutions, preferably in higher education
Deep understanding of digital marketing concepts (SEO/UX optimization, AI-driven campaigns, omnichannel strategy) and ability to communicate value to CMOs, enrollment leaders, and marketing strategists
Demonstrated excellence in diagnosing partner challenges and mapping tailored solutions across multiple product areas
Proven success managing or coaching sales talent; ability to provide constructive feedback and motivate performance
Exceptional executive presence, communication, and problem-solving skills with creativity, resilience, and adaptability in dynamic environments
Strong organizational and prioritization skills with experience managing multiple competing priorities
Familiarity with formal and informal RFP processes and comfort selling both current and evolving product value propositions
Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration
Compensation information is included in this posting. This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, flexible spending accounts, and pre-tax commuter plans
Employee assistance program with counseling services
Wellness programs including gym discounts and access to a wellbeing app
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage
Company-provided life, AD&D, and disability insurance
Financial wellness resources and employee discounts
Access to employee resource groups and opportunities for growth
Benefits kick in day one; see the full details here. This opening is not eligible for visa sponsorship at this time. EEO statement: EAB is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, disability, national origin, veteran status, or any other basis covered by applicable law.
Additional Seniority level: Director
Employment type: Full-time
Job function: Sales, Business Development, and Marketing
Industries: Education Administration Programs, Information Services, IT Services and IT Consulting
#J-18808-Ljbffr