EAB
Senior Director, Partner Development (Agency/DBAM)
EAB, Richmond, Virginia, United States, 23214
Overview
At EAB, our mission is to make education smarter and our communities stronger. We partner with more than 2,800 institutions to accelerate progress across enrollment, student success, institutional strategy, data analytics, and advancement. Senior Director, Partner Development (Agency/DBAM)
The Senior Director serves in a player/coach role within Partner Development, leading a small team of Partner Development Executives against new business revenue goals for EAB’s Digital Agency (Edu Optimization), Digital Brand Awareness Marketing, and Chat Agent solutions. Following onboarding, the Senior Director will own personal and team-based revenue targets, drive new business development through personal prospecting and leadership, and leverage deep understanding of digital marketing and enrollment challenges facing higher education institutions. This position may be based in Washington, DC; Richmond, VA; or remotely within the continental United States. Primary Responsibilities
Product Revenue Management: Own new business development for EAB’s Digital Agency, Digital Brand Awareness Marketing, and Chat Agent products; oversee team progress toward annual revenue goals. Personal Revenue Impact: Maintain ownership of a prospect territory; directly drive new partner acquisition and expansion; demonstrate strong individual sales performance to model excellence for the team. People and Team Leadership: Build and manage a highly motivated Partner Development team; recruit, coach, and retain high-performing sales talent; provide regular feedback, support professional development, and lead by example in consultative selling. Strategic Sales Process Management: Define, implement, and refine a best-in-class sales process covering territory planning, prospect engagement, proposal development, and close; actively support team members through pipeline reviews and virtual sales meetings. Marketing and Revenue Strategy: Collaborate with product marketing and delivery teams to strengthen go-to-market strategies, refine messaging, and coordinate conference and campaign efforts to maximize reach and revenue. Revenue Reporting and Forecasting: Report regularly on projected and realized revenue; partner with senior leadership to identify opportunities for growth and continuous improvement. Individual Territory Ownership
Prospect and build new business within an assigned territory of higher education institutions. Lead consultative sales conversations that align institutional challenges with EAB’s digital enrollment solutions, including: .edu Optimization: Transform institutional websites into enrollment engines through SEO, UX, and content strategy. Digital Brand Awareness Marketing: Strengthen brand visibility and student demand through omnichannel digital marketing and AI-driven performance campaigns. Chat Agent and AI capabilities: Demonstrate power of 24/7 AI-enabled engagement to convert prospects and reduce staff workload. Conduct live presentations, product demonstrations, and discovery consultations to diagnose needs and recommend solutions. Manage a personal sales pipeline to achieve annual revenue goals. Partner cross-functionally with other sales, marketing, and delivery teams to drive partner success and retention. Stay informed on competitor activity and emerging digital marketing trends in higher education. Basic Qualifications
Bachelor’s Degree from an accredited college/university. 8+ years of relevant full-time professional experience. Proven track record of exceeding personal revenue targets in business development roles. Experience representing complex products or services to external partners in a trusted, consultative capacity. Ability to negotiate and excellent persuasion skills. Willingness to travel domestically at least 25‑50%. Valid driver’s license. Professional experience in at least three of the following: higher education sector; delivering client presentations and facilitating discussions; sales or account management; teaching and/or breaking down complex ideas into simpler concepts; partner management. Ideal Qualifications
10+ years of relevant full-time professional experience. Demonstrated success in consultative sales within digital marketing, enrollment, or technology solutions, preferably in higher education. Deep understanding of digital marketing concepts (SEO/UX optimization, AI-driven campaigns, omnichannel strategy) and ability to communicate value to CMOs, enrollment leaders, and marketing strategists. Demonstrated excellence in diagnosing partner challenges and mapping tailored solutions across multiple product areas. Proven success managing or coaching sales talent; ability to provide constructive feedback and motivate performance. Exceptional executive presence, communication, and problem-solving skills with creativity, resilience, and adaptability in dynamic environments. Strong organizational and prioritization skills with experience managing multiple competing priorities. Familiarity with formal and informal RFP processes and comfort selling both current and evolving product value propositions. Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration. Compensation
The compensation package includes a starting salary (base) range of $99,000 – $136,500 per year plus eligibility for uncapped variable compensation. Anticipated total earnings are $199,000 – $236,500 at target levels of performance against commercial goals in a full and typical fiscal year, with lucrative uncapped earning potential for overperformance. Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible. 20+ days of PTO annually, plus paid firm and floating holidays. Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each). 401(k) retirement savings plan with annual discretionary company matching contribution. Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans. Employee assistance program with counseling services and resources. Wellness programs including gym discounts, incentives for healthy living, and family access to leading meditation and relaxation app. Fertility treatment coverage and adoption or surrogacy assistance. Paid parental leave with phase‑back program for birthing and non‑birthing parents. Access to milk shipping service for nursing employees during business travel. Discounted pet health insurance for dog and cat family members. Company‑provided life, AD&D, and disability insurance. Financial wellness resources and robust employee discount program membership. Access to employee resource groups, merit‑based advancement, and dynamic professional growth opportunities. Equal Opportunity Employer
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by law. EAB will consider candidates who possess U.S. work authorization that does not require employment‑based visa sponsorship.
#J-18808-Ljbffr
At EAB, our mission is to make education smarter and our communities stronger. We partner with more than 2,800 institutions to accelerate progress across enrollment, student success, institutional strategy, data analytics, and advancement. Senior Director, Partner Development (Agency/DBAM)
The Senior Director serves in a player/coach role within Partner Development, leading a small team of Partner Development Executives against new business revenue goals for EAB’s Digital Agency (Edu Optimization), Digital Brand Awareness Marketing, and Chat Agent solutions. Following onboarding, the Senior Director will own personal and team-based revenue targets, drive new business development through personal prospecting and leadership, and leverage deep understanding of digital marketing and enrollment challenges facing higher education institutions. This position may be based in Washington, DC; Richmond, VA; or remotely within the continental United States. Primary Responsibilities
Product Revenue Management: Own new business development for EAB’s Digital Agency, Digital Brand Awareness Marketing, and Chat Agent products; oversee team progress toward annual revenue goals. Personal Revenue Impact: Maintain ownership of a prospect territory; directly drive new partner acquisition and expansion; demonstrate strong individual sales performance to model excellence for the team. People and Team Leadership: Build and manage a highly motivated Partner Development team; recruit, coach, and retain high-performing sales talent; provide regular feedback, support professional development, and lead by example in consultative selling. Strategic Sales Process Management: Define, implement, and refine a best-in-class sales process covering territory planning, prospect engagement, proposal development, and close; actively support team members through pipeline reviews and virtual sales meetings. Marketing and Revenue Strategy: Collaborate with product marketing and delivery teams to strengthen go-to-market strategies, refine messaging, and coordinate conference and campaign efforts to maximize reach and revenue. Revenue Reporting and Forecasting: Report regularly on projected and realized revenue; partner with senior leadership to identify opportunities for growth and continuous improvement. Individual Territory Ownership
Prospect and build new business within an assigned territory of higher education institutions. Lead consultative sales conversations that align institutional challenges with EAB’s digital enrollment solutions, including: .edu Optimization: Transform institutional websites into enrollment engines through SEO, UX, and content strategy. Digital Brand Awareness Marketing: Strengthen brand visibility and student demand through omnichannel digital marketing and AI-driven performance campaigns. Chat Agent and AI capabilities: Demonstrate power of 24/7 AI-enabled engagement to convert prospects and reduce staff workload. Conduct live presentations, product demonstrations, and discovery consultations to diagnose needs and recommend solutions. Manage a personal sales pipeline to achieve annual revenue goals. Partner cross-functionally with other sales, marketing, and delivery teams to drive partner success and retention. Stay informed on competitor activity and emerging digital marketing trends in higher education. Basic Qualifications
Bachelor’s Degree from an accredited college/university. 8+ years of relevant full-time professional experience. Proven track record of exceeding personal revenue targets in business development roles. Experience representing complex products or services to external partners in a trusted, consultative capacity. Ability to negotiate and excellent persuasion skills. Willingness to travel domestically at least 25‑50%. Valid driver’s license. Professional experience in at least three of the following: higher education sector; delivering client presentations and facilitating discussions; sales or account management; teaching and/or breaking down complex ideas into simpler concepts; partner management. Ideal Qualifications
10+ years of relevant full-time professional experience. Demonstrated success in consultative sales within digital marketing, enrollment, or technology solutions, preferably in higher education. Deep understanding of digital marketing concepts (SEO/UX optimization, AI-driven campaigns, omnichannel strategy) and ability to communicate value to CMOs, enrollment leaders, and marketing strategists. Demonstrated excellence in diagnosing partner challenges and mapping tailored solutions across multiple product areas. Proven success managing or coaching sales talent; ability to provide constructive feedback and motivate performance. Exceptional executive presence, communication, and problem-solving skills with creativity, resilience, and adaptability in dynamic environments. Strong organizational and prioritization skills with experience managing multiple competing priorities. Familiarity with formal and informal RFP processes and comfort selling both current and evolving product value propositions. Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration. Compensation
The compensation package includes a starting salary (base) range of $99,000 – $136,500 per year plus eligibility for uncapped variable compensation. Anticipated total earnings are $199,000 – $236,500 at target levels of performance against commercial goals in a full and typical fiscal year, with lucrative uncapped earning potential for overperformance. Benefits
Medical, dental, and vision insurance plans; dependents and domestic partners eligible. 20+ days of PTO annually, plus paid firm and floating holidays. Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each). 401(k) retirement savings plan with annual discretionary company matching contribution. Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans. Employee assistance program with counseling services and resources. Wellness programs including gym discounts, incentives for healthy living, and family access to leading meditation and relaxation app. Fertility treatment coverage and adoption or surrogacy assistance. Paid parental leave with phase‑back program for birthing and non‑birthing parents. Access to milk shipping service for nursing employees during business travel. Discounted pet health insurance for dog and cat family members. Company‑provided life, AD&D, and disability insurance. Financial wellness resources and robust employee discount program membership. Access to employee resource groups, merit‑based advancement, and dynamic professional growth opportunities. Equal Opportunity Employer
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by law. EAB will consider candidates who possess U.S. work authorization that does not require employment‑based visa sponsorship.
#J-18808-Ljbffr