Chewy
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Overview
Our Opportunity: As the Senior Media Analytics and Planning Manager (Linear TV & OTT), you will define the strategy and guardrails for premium video, taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach, efficiency, and business impact. You will collaborate with Marketing, Finance, Data Science, and the internal buying team to convert evidence into enterprise-level action. You will leverage human-in-the-loop AI to accelerate analysis by enhancing vendor tools and internal workflows such as anomaly detection, log reconciliation, and executive summaries, with thorough documentation of prompts, validation of outputs against Core, iSpot, and VideoAmp, and adherence to privacy, bias mitigation, and reproducibility standards. What You’ll Do
Define the role of Linear and OTT, reach/frequency guardrails, and duplication thresholds. Own cross-channel measurement (acquisition, brand lift, incremental reach); translate insights into actions. Design plans for the internal Linear TV buying team to execute, optimized to channel goals. Maintain and build automated executive reporting in Tableau to assist with decision making. Deliver performance reads with actionable insights across Linear TV and OTT. Set evidence thresholds for go/no-go calls when it comes to buying decisions. Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and internal workflows with documented prompts and QA; AI augments judgment, not decisions. Partner with the AD, Media Planning on test designs, execution, and quarterly portfolio allocation. Oversee data integration & QA across Core, iSpot, VideoAmp, TradeDesk, Amazon DSP, and internal databases; champion third-party solutions where they add decision value. Conduct competitive/market research and bring a point of view on opportunities, risks, and trade-offs. What You’ll Need
7+ years of experience in media strategy, marketing analytics, or integrated paid media planning. Portfolio‑level Linear + OTT leadership; proven measurement ownership (MMM, incrementality, brand lift). Television planning and measurement tool fluency (e.g., Core, iSpot, VideoAmp, Nielsen, OTT DSPs, Comscore). Experience translating complex performance data into business-aligned marketing strategies. Proven ability to influence stakeholders at all levels and drive cross-functional alignment. Exceptional communication skills, with a strong bias for action and attention to detail. Preferred
E-commerce or direct-to-consumer experience. Strong BI/analytics toolkit (Tableau, advanced Sheets/Excel; SQL a plus). Experience influencing upfront planning in a buyer-led model; identity/clean-room or cross-screen frequency solutions. Compensation & Benefits
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. This position is eligible for 401k and equity grants. We offer insurance and benefits such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. Benefits include parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, discounts including pet insurance and partner benefits. Exempt salary team members have unlimited PTO, subject to manager approval. Team members receive six paid holidays per year. Paid sick and family leave may be available in compliance with applicable state and local regulations. EEO Statement:
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, or other legally-protected characteristics. If you need accommodations during the application process, please contact CAAR@chewy.com. Privacy:
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
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Our Opportunity: As the Senior Media Analytics and Planning Manager (Linear TV & OTT), you will define the strategy and guardrails for premium video, taking ownership of end-to-end measurement across linear television and CTV. You will make portfolio-level allocation decisions that balance reach, efficiency, and business impact. You will collaborate with Marketing, Finance, Data Science, and the internal buying team to convert evidence into enterprise-level action. You will leverage human-in-the-loop AI to accelerate analysis by enhancing vendor tools and internal workflows such as anomaly detection, log reconciliation, and executive summaries, with thorough documentation of prompts, validation of outputs against Core, iSpot, and VideoAmp, and adherence to privacy, bias mitigation, and reproducibility standards. What You’ll Do
Define the role of Linear and OTT, reach/frequency guardrails, and duplication thresholds. Own cross-channel measurement (acquisition, brand lift, incremental reach); translate insights into actions. Design plans for the internal Linear TV buying team to execute, optimized to channel goals. Maintain and build automated executive reporting in Tableau to assist with decision making. Deliver performance reads with actionable insights across Linear TV and OTT. Set evidence thresholds for go/no-go calls when it comes to buying decisions. Apply AI to accelerate analysis (human-in-the-loop): augment vendor tools and internal workflows with documented prompts and QA; AI augments judgment, not decisions. Partner with the AD, Media Planning on test designs, execution, and quarterly portfolio allocation. Oversee data integration & QA across Core, iSpot, VideoAmp, TradeDesk, Amazon DSP, and internal databases; champion third-party solutions where they add decision value. Conduct competitive/market research and bring a point of view on opportunities, risks, and trade-offs. What You’ll Need
7+ years of experience in media strategy, marketing analytics, or integrated paid media planning. Portfolio‑level Linear + OTT leadership; proven measurement ownership (MMM, incrementality, brand lift). Television planning and measurement tool fluency (e.g., Core, iSpot, VideoAmp, Nielsen, OTT DSPs, Comscore). Experience translating complex performance data into business-aligned marketing strategies. Proven ability to influence stakeholders at all levels and drive cross-functional alignment. Exceptional communication skills, with a strong bias for action and attention to detail. Preferred
E-commerce or direct-to-consumer experience. Strong BI/analytics toolkit (Tableau, advanced Sheets/Excel; SQL a plus). Experience influencing upfront planning in a buyer-led model; identity/clean-room or cross-screen frequency solutions. Compensation & Benefits
The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate’s relevant experience, education, and work location. This position is eligible for 401k and equity grants. We offer insurance and benefits such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. Benefits include parental leave, family services, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, discounts including pet insurance and partner benefits. Exempt salary team members have unlimited PTO, subject to manager approval. Team members receive six paid holidays per year. Paid sick and family leave may be available in compliance with applicable state and local regulations. EEO Statement:
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, or other legally-protected characteristics. If you need accommodations during the application process, please contact CAAR@chewy.com. Privacy:
To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.
#J-18808-Ljbffr