Blueprint Creative Group
About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
Position Overview: The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.
Key Responsibilities:
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media
Provide monthly media performance reports with actionable insights
Qualifications:
Bachelor’s degree in marketing, media planning, or analytics
7+ years in media strategy and buying, preferably in public sector or health awareness campaigns
Deep understanding of equitable media planning and multicultural engagement
Experience with Google Ads, Meta Ads, OTT, and community-based media buying
This position is Remote/Telecommute job. Massachusetts residence is a plus.
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Position Overview: The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.
Key Responsibilities:
Develop and manage the annual paid media strategy and budget in coordination with client and internal teams
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media
Provide monthly media performance reports with actionable insights
Qualifications:
Bachelor’s degree in marketing, media planning, or analytics
7+ years in media strategy and buying, preferably in public sector or health awareness campaigns
Deep understanding of equitable media planning and multicultural engagement
Experience with Google Ads, Meta Ads, OTT, and community-based media buying
This position is Remote/Telecommute job. Massachusetts residence is a plus.
#J-18808-Ljbffr