Vanderbilt University
Sr. Director of Strategic Enrollment Management
Vanderbilt University, Nashville, Tennessee, United States, 37247
Sr. Director of Strategic Enrollment Management
The Senior Director of Strategic Enrollment Management is a key leadership role within Vanderbilt’s Peabody College. This position is responsible for developing and executing innovative, data-driven strategies for recruitment, admissions, and financial aid across the college’s professional and graduate programs, both on campus and online. The Senior Director will have primary responsibility for attracting and enrolling highly qualified students into the college’s current 23 professional master’s and doctoral programs (M.Ed. and Ed.D.) including any new programs launched, and a secondary responsibility in supporting recruitment efforts in the Ph.D. programs. The Senior Director will leverage analytics to model, interpret, and project enrollment trends that inform strategic decision-making across multiple professional programs. The Senior Director provides overall leadership and coordination for all enrollment management activities, including marketing, recruitment, admissions, and financial aid.
Reporting to the Assistant Dean for Strategic Enrollment Management in Peabody College of education and human development, this role works closely with key Dean’s office and campus partners, including Peabody’s Professional and Academic Services, Admissions and Enrollment and Marketing teams, and the University Enrollment Affairs (UEA) team. The role is highly collaborative and is expected to meet with the Vice Provost of Enrollment Affairs and the UEA leadership team consisting of the Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Office of Student Accounts, Data and Strategic Analytics (DSA), Process and Solution Implementations (PSI), University Registrar’s Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.
Key Responsibilities
The Senior Director serves as the expert in enrollment management for multiple on campus and online professional master’s and EdD programs in Peabody College, with a strategic understanding of how enrollment analytics support student recruitment, success, retention, and tuition revenue.
Develop and implement data-driven strategies to manage and project enrollments across professional programs with an emphasis on enrollment growth.
Support the development and launch of new professional master’s programs through detailed market analysis, price analysis, and marketing and recruiting strategic planning.
Provide timely data and analysis to support college leadership in strategic decision-making and continuous process improvement.
Analyze enrollment trends, build forecasting models, and evaluate recruitment outcomes through regular and ad hoc reporting.
Advance Peabody College of education and human Development to the next level of strategic enrollment planning through data-informed analytics and strategic planning.
Lead collaboration with Peabody College communications to build and update a recruitment marketing plan and manage relationships with marketing vendors.
Oversee and coordinate recruitment events and activities, both on campus and online, including travel to recruitment fairs, academic conferences, and partner institutions.
Create enrollment models using predictive analysis and descriptive statistics, translating results into actionable recommendations.
Ensure colleagues have relevant, structured, clean data to inform enrollment strategy and develop enrollment metrics.
Understand how various financial aid strategies can be used to leverage enrollment and how the Slate platform can support recruitment, marketing, selection, and yield goals.
Analyze market conditions and factors affecting different programs, levels, and student types; collaborate with faculty and department staff to achieve enrollment goals.
Oversee and manage the Admissions and Enrollment Office budget, including tuition, financial aid, scholarships for professional programs, and operating expenses.
Supervisory Relationships This position will have supervisory responsibility over the admissions and marketing teams.
Education and Certifications
A master’s degree from an accredited institution of higher education is necessary.
A master’s degree in higher education administration, business, public policy, or a related field is preferred.
Job responsibilities listed herein are intended to be a thorough representation of the duties, responsibilities, expectations, and qualifications for this specific role at the time of hire but should not be considered all-encompassing as actual responsibilities may evolve to include additional duties as assigned based on organizational and operational needs.
Experience and Skills
A minimum of eight years of higher education or enrollment management or admissions experience is necessary.
Strong written and verbal communication skills are necessary.
Professional experience in recruiting and admissions of professional and graduate students in education is preferred.
Experience in higher education administration is necessary.
Leadership experience in organizational and fiscal management including planning, developing, and evaluating programs and personnel is necessary.
Exceptional analytical and data skills are required.
Seniority level
Director
Employment type
Part-time
Job function
Education and Training
Industries
Higher Education
Nashville, TN
– Location details; salary and posting dates removed for clarity.
About Vanderbilt's Peabody College: Peabody College is a world-class college of education and human development consistently ranked among the top 10 graduate schools of education in the nation by U.S. News & World Report. Its mission is to enhance the human condition by creating knowledge about learning and development in their social contexts, by translating discoveries into more effective practice and policy, and by preparing leaders who will generate positive change throughout the nation and the world. The college’s five departments include Human and Organizational Development (HOD), Leadership, Policy and Organizations (LPO), Psychology and Human Development (PHD), Special Education (SPED), and Teaching and Learning (DTL). Vanderbilt degrees offered by Peabody include the bachelor of science, master of education, master of public policy, master of science, doctor of education, and doctor of philosophy. Peabody serves more than 2,800 students, both on campus and online, with a full- and part-time faculty of 270.
In addition, the college is developing the Peabody Leadership Institute, which will launch new virtual, hybrid, and short-term non-degree certificates and programs that meet an essential need in the professional education ecosystem. These learning opportunities have the potential to connect thousands of educators and other leaders across broad sectors with Peabody College’s extraordinary faculty, ultimately enhancing their professional growth. The goal of this new institute is to build it into a sustainable and impactful unit that is seamlessly woven into the fabric of the college and the university.
About the Work Unit: The Office of Graduate and Professional Admissions works collaboratively within the Dean’s Office with colleagues, academic leaders, faculty, campus partners, and external stakeholders to expand Peabody’s impact and reach and to maximize recruitment of well-qualified students and learners for degree programs and lifelong non-degree professional education and credentials.
Note: This formatted description preserves the core job information and responsibilities while removing non-relevant boilerplate and UI copy. It uses only allowed HTML tags and avoids presentational clutter.
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Reporting to the Assistant Dean for Strategic Enrollment Management in Peabody College of education and human development, this role works closely with key Dean’s office and campus partners, including Peabody’s Professional and Academic Services, Admissions and Enrollment and Marketing teams, and the University Enrollment Affairs (UEA) team. The role is highly collaborative and is expected to meet with the Vice Provost of Enrollment Affairs and the UEA leadership team consisting of the Director of Analytics and Enrollment Strategy, Office of Student Financial Aid and Scholarships, Office of Student Accounts, Data and Strategic Analytics (DSA), Process and Solution Implementations (PSI), University Registrar’s Office (URO), and others as appropriate to ensure the accessibility and quality of the data supporting decision-making.
Key Responsibilities
The Senior Director serves as the expert in enrollment management for multiple on campus and online professional master’s and EdD programs in Peabody College, with a strategic understanding of how enrollment analytics support student recruitment, success, retention, and tuition revenue.
Develop and implement data-driven strategies to manage and project enrollments across professional programs with an emphasis on enrollment growth.
Support the development and launch of new professional master’s programs through detailed market analysis, price analysis, and marketing and recruiting strategic planning.
Provide timely data and analysis to support college leadership in strategic decision-making and continuous process improvement.
Analyze enrollment trends, build forecasting models, and evaluate recruitment outcomes through regular and ad hoc reporting.
Advance Peabody College of education and human Development to the next level of strategic enrollment planning through data-informed analytics and strategic planning.
Lead collaboration with Peabody College communications to build and update a recruitment marketing plan and manage relationships with marketing vendors.
Oversee and coordinate recruitment events and activities, both on campus and online, including travel to recruitment fairs, academic conferences, and partner institutions.
Create enrollment models using predictive analysis and descriptive statistics, translating results into actionable recommendations.
Ensure colleagues have relevant, structured, clean data to inform enrollment strategy and develop enrollment metrics.
Understand how various financial aid strategies can be used to leverage enrollment and how the Slate platform can support recruitment, marketing, selection, and yield goals.
Analyze market conditions and factors affecting different programs, levels, and student types; collaborate with faculty and department staff to achieve enrollment goals.
Oversee and manage the Admissions and Enrollment Office budget, including tuition, financial aid, scholarships for professional programs, and operating expenses.
Supervisory Relationships This position will have supervisory responsibility over the admissions and marketing teams.
Education and Certifications
A master’s degree from an accredited institution of higher education is necessary.
A master’s degree in higher education administration, business, public policy, or a related field is preferred.
Job responsibilities listed herein are intended to be a thorough representation of the duties, responsibilities, expectations, and qualifications for this specific role at the time of hire but should not be considered all-encompassing as actual responsibilities may evolve to include additional duties as assigned based on organizational and operational needs.
Experience and Skills
A minimum of eight years of higher education or enrollment management or admissions experience is necessary.
Strong written and verbal communication skills are necessary.
Professional experience in recruiting and admissions of professional and graduate students in education is preferred.
Experience in higher education administration is necessary.
Leadership experience in organizational and fiscal management including planning, developing, and evaluating programs and personnel is necessary.
Exceptional analytical and data skills are required.
Seniority level
Director
Employment type
Part-time
Job function
Education and Training
Industries
Higher Education
Nashville, TN
– Location details; salary and posting dates removed for clarity.
About Vanderbilt's Peabody College: Peabody College is a world-class college of education and human development consistently ranked among the top 10 graduate schools of education in the nation by U.S. News & World Report. Its mission is to enhance the human condition by creating knowledge about learning and development in their social contexts, by translating discoveries into more effective practice and policy, and by preparing leaders who will generate positive change throughout the nation and the world. The college’s five departments include Human and Organizational Development (HOD), Leadership, Policy and Organizations (LPO), Psychology and Human Development (PHD), Special Education (SPED), and Teaching and Learning (DTL). Vanderbilt degrees offered by Peabody include the bachelor of science, master of education, master of public policy, master of science, doctor of education, and doctor of philosophy. Peabody serves more than 2,800 students, both on campus and online, with a full- and part-time faculty of 270.
In addition, the college is developing the Peabody Leadership Institute, which will launch new virtual, hybrid, and short-term non-degree certificates and programs that meet an essential need in the professional education ecosystem. These learning opportunities have the potential to connect thousands of educators and other leaders across broad sectors with Peabody College’s extraordinary faculty, ultimately enhancing their professional growth. The goal of this new institute is to build it into a sustainable and impactful unit that is seamlessly woven into the fabric of the college and the university.
About the Work Unit: The Office of Graduate and Professional Admissions works collaboratively within the Dean’s Office with colleagues, academic leaders, faculty, campus partners, and external stakeholders to expand Peabody’s impact and reach and to maximize recruitment of well-qualified students and learners for degree programs and lifelong non-degree professional education and credentials.
Note: This formatted description preserves the core job information and responsibilities while removing non-relevant boilerplate and UI copy. It uses only allowed HTML tags and avoids presentational clutter.
#J-18808-Ljbffr