Missio
Overview
Missio is a Christian digital marketing company seeking a
Digital Advertising Manager – Paid Social
to elevate the quality and performance of our paid media campaigns. This role is dedicated to building
best-in-class Facebook and Instagram advertising campaigns
that deliver measurable results, reduce churn, and strengthen our value proposition to clients.
The ideal candidate is both
hands-on in campaign execution
and
strategic in vision , combining data-driven decision-making with a deep understanding of ad funnels, creative testing, and client impact. You will play a central role in shaping our digital advertising service into a product that stands out in the market and retains clients for the long term.
Mission: To glorify God with digital marketing solutions
Vision: To help people know Jesus by making church growth easy with marketing that actually works.
Core Values: Execute with Excellence
Love your Neighbor
Make a Difference
Think Like an Entrepreneur
Take Ownership
Result Statement This person is accountable for making Missio’s Paid Social advertising service
best-in-class , ensuring clients see clear ROI, improved retention, and consistently strong campaign results.
Position Summary The Digital Advertising Manager – Paid Social is responsible for managing and optimizing client campaigns on Meta platforms (Facebook/Instagram). This role requires a mix of
strategic insight and executional rigor : you’ll directly manage campaigns, test creative, refine targeting, and provide clear performance reporting. You’ll also collaborate with internal teams to strengthen the product offering and build processes that ensure clients consistently receive outstanding results.
Essential Duties and Responsibilities
Campaign Management & Optimization:
Build and manage Paid Social campaigns across Meta platforms, including audience targeting, creative testing, and budget management.
Creative Strategy:
Guide the development of high-performing ad creative (copy, imagery, and video), working with the creative team to align ads with performance goals.
Data-Driven Optimization:
Monitor performance daily, identify opportunities for improvement, and implement real-time optimizations.
Performance Reporting:
Deliver clear, client-friendly reporting that shows results against KPIs and demonstrates the value of the service.
Product Improvement:
Partner with leadership to identify weaknesses in the current offering and help shape systems, processes, and best practices that reduce churn and improve retention.
Collaboration:
Work cross-functionally with Social Media Managers, Success Managers, and Creatives to ensure campaigns are aligned with client goals and brand voice.
Innovation:
Stay ahead of Paid Social trends, tools, and platform updates; proactively implement strategies that increase performance.
Prerequisite Knowledge, Skills, and Education
Experience:
3–5 years managing Facebook/Instagram ad campaigns with proven track record of performance (CPL, ROAS, CPA, etc.).
Technical Skills:
Strong proficiency in Meta Ads Manager, audience segmentation, creative testing, and funnel optimization. Experience with reporting tools (Google Analytics, Looker Studio, etc.) is a plus.
Strategic Mindset:
Ability to connect Paid Social performance to broader client goals and business outcomes.
Executional Excellence:
Hands-on campaign manager with a commitment to detail, testing, and continuous improvement.
Communication:
Strong written and verbal skills; able to explain performance results and strategy to clients and internal teams in simple, clear terms.
Organizational Skills:
Able to manage multiple campaigns/accounts simultaneously in a remote environment.
Education:
Bachelor’s degree in Marketing, Business, or related field preferred, or proven experience in lieu of.
Key Performance Indicators (KPIs)
Campaign Performance:
Meet or exceed client KPIs (CTR, CPL, ROAS, CPA, conversion rates).
Client Retention:
Direct impact on reducing churn for advertising clients.
Budget Stewardship:
Optimize budgets for efficiency and ROI.
Product Strength:
Contribute to measurable improvements in Missio’s Paid Social service offering.
What We Offer
Fully remote work environment
Competitive salary with performance-based bonuses
Opportunity to shape a high-demand product offering in a fast-growing agency
Mission-driven culture centered on impact and excellence
Healthcare benefits for W2 employees
#J-18808-Ljbffr
Digital Advertising Manager – Paid Social
to elevate the quality and performance of our paid media campaigns. This role is dedicated to building
best-in-class Facebook and Instagram advertising campaigns
that deliver measurable results, reduce churn, and strengthen our value proposition to clients.
The ideal candidate is both
hands-on in campaign execution
and
strategic in vision , combining data-driven decision-making with a deep understanding of ad funnels, creative testing, and client impact. You will play a central role in shaping our digital advertising service into a product that stands out in the market and retains clients for the long term.
Mission: To glorify God with digital marketing solutions
Vision: To help people know Jesus by making church growth easy with marketing that actually works.
Core Values: Execute with Excellence
Love your Neighbor
Make a Difference
Think Like an Entrepreneur
Take Ownership
Result Statement This person is accountable for making Missio’s Paid Social advertising service
best-in-class , ensuring clients see clear ROI, improved retention, and consistently strong campaign results.
Position Summary The Digital Advertising Manager – Paid Social is responsible for managing and optimizing client campaigns on Meta platforms (Facebook/Instagram). This role requires a mix of
strategic insight and executional rigor : you’ll directly manage campaigns, test creative, refine targeting, and provide clear performance reporting. You’ll also collaborate with internal teams to strengthen the product offering and build processes that ensure clients consistently receive outstanding results.
Essential Duties and Responsibilities
Campaign Management & Optimization:
Build and manage Paid Social campaigns across Meta platforms, including audience targeting, creative testing, and budget management.
Creative Strategy:
Guide the development of high-performing ad creative (copy, imagery, and video), working with the creative team to align ads with performance goals.
Data-Driven Optimization:
Monitor performance daily, identify opportunities for improvement, and implement real-time optimizations.
Performance Reporting:
Deliver clear, client-friendly reporting that shows results against KPIs and demonstrates the value of the service.
Product Improvement:
Partner with leadership to identify weaknesses in the current offering and help shape systems, processes, and best practices that reduce churn and improve retention.
Collaboration:
Work cross-functionally with Social Media Managers, Success Managers, and Creatives to ensure campaigns are aligned with client goals and brand voice.
Innovation:
Stay ahead of Paid Social trends, tools, and platform updates; proactively implement strategies that increase performance.
Prerequisite Knowledge, Skills, and Education
Experience:
3–5 years managing Facebook/Instagram ad campaigns with proven track record of performance (CPL, ROAS, CPA, etc.).
Technical Skills:
Strong proficiency in Meta Ads Manager, audience segmentation, creative testing, and funnel optimization. Experience with reporting tools (Google Analytics, Looker Studio, etc.) is a plus.
Strategic Mindset:
Ability to connect Paid Social performance to broader client goals and business outcomes.
Executional Excellence:
Hands-on campaign manager with a commitment to detail, testing, and continuous improvement.
Communication:
Strong written and verbal skills; able to explain performance results and strategy to clients and internal teams in simple, clear terms.
Organizational Skills:
Able to manage multiple campaigns/accounts simultaneously in a remote environment.
Education:
Bachelor’s degree in Marketing, Business, or related field preferred, or proven experience in lieu of.
Key Performance Indicators (KPIs)
Campaign Performance:
Meet or exceed client KPIs (CTR, CPL, ROAS, CPA, conversion rates).
Client Retention:
Direct impact on reducing churn for advertising clients.
Budget Stewardship:
Optimize budgets for efficiency and ROI.
Product Strength:
Contribute to measurable improvements in Missio’s Paid Social service offering.
What We Offer
Fully remote work environment
Competitive salary with performance-based bonuses
Opportunity to shape a high-demand product offering in a fast-growing agency
Mission-driven culture centered on impact and excellence
Healthcare benefits for W2 employees
#J-18808-Ljbffr