Humana
Base pay range
$115,200.00/yr - $158,400.00/yr
Become a part of our caring community and help us put health first . Become a part of our caring community and help us put health first. At Humana, we’re advancing our journey orchestration capabilities to deliver personalized, real-time member experiences. As a Lead, Pharmacy Regulatory Comms AXP, you’ll drive the strategic development and optimization of Next Best Action capabilities across Adobe Experience Platform and Adobe Journey Optimizer. You’ll lead cross-functional teams to translate strategy into scalable, data-driven journeys that improve engagement and outcomes.
Responsibilities
Own the NBA execution strategy and roadmap, aligning capabilities with enterprise goals and member experience objectives
Lead cross-functional teams in the design, configuration, and deployment of personalized journeys using AJO and AEP
Partner with lifecycle marketing, data science, analytics, and channel teams to activate NBA logic and optimize targeting
Oversee platform governance, including audience segmentation, event triggers, and personalization rules
Monitor performance metrics and partner with analytics to refine journey logic and improve outcomes
Serve as a subject matter expert (SME) for AJO/AEP capabilities and mentor others on best practices in journey orchestration
Collaborate with enterprise architecture and MarTech teams to ensure platform scalability and integration
Deliver orchestrated journeys that improve member engagement, satisfaction, and health outcomes
Enable real-time personalization through advanced NBA logic and platform capabilities
Drive innovation in marketing operations by aligning technology with strategic priorities
Foster a culture of collaboration, agility, and continuous improvement
Required Qualifications
Bachelor’s Degree in Marketing, Information Systems, related field or equivalent number of years in work/education experience
6+ years of experience in marketing technology, lifecycle marketing, or journey orchestration
3+ years of hands-on experience with SFMC, Adobe Journey Optimizer, Adobe Experience Platform or similar platforms
Proven leadership in product management and cross-functional team collaboration
Strong understanding of NBA frameworks, real-time decisioning, and personalization logic
Preferred Qualifications
Adobe certifications in AEP or AJO
Experience in regulated industries such as healthcare or financial services
Familiarity with Adobe Real-Time CDP, XDM schemas, and API-driven personalization
Exposure to Agile methodologies and product lifecycle management
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: minimum download 25 Mbps and upload 10 Mbps; wireless, wired cable, or DSL connections recommended
Satellite, cellular and microwave connections require leadership approval
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense reimbursement
Humana will provide home office equipment as needed to meet business requirements
Work from a dedicated space with safeguards for member PHI/HIPAA information
Benefits
Health benefits effective day one
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance, scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected for prescreen, you may be invited to participate in a pre-recorded interview via Voice, Text Messaging, and/or Video. Your recording will be reviewed, and you will be informed if you progress to the next round.
If you have questions, internal candidates can visit the Ask A Recruiter resource with the requisition number for quicker research.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number when required, via Humana’s secure site.
Travel: This is a remote position with occasional travel to Humana offices for training or meetings.
Additional Details Scheduled Weekly Hours: 40
Pay Range: $115,200 - $158,400 per year. This may vary based on location and experience; eligible for a bonus incentive plan.
About Us
Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. Through Humana and CenterWell, we aim to make it easier for people to achieve their best health.
Equal Opportunity Employer
Humana not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with Section 503 and VEVRAA in employment decisions.
Application Deadline: 10-22-2025
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Responsibilities
Own the NBA execution strategy and roadmap, aligning capabilities with enterprise goals and member experience objectives
Lead cross-functional teams in the design, configuration, and deployment of personalized journeys using AJO and AEP
Partner with lifecycle marketing, data science, analytics, and channel teams to activate NBA logic and optimize targeting
Oversee platform governance, including audience segmentation, event triggers, and personalization rules
Monitor performance metrics and partner with analytics to refine journey logic and improve outcomes
Serve as a subject matter expert (SME) for AJO/AEP capabilities and mentor others on best practices in journey orchestration
Collaborate with enterprise architecture and MarTech teams to ensure platform scalability and integration
Deliver orchestrated journeys that improve member engagement, satisfaction, and health outcomes
Enable real-time personalization through advanced NBA logic and platform capabilities
Drive innovation in marketing operations by aligning technology with strategic priorities
Foster a culture of collaboration, agility, and continuous improvement
Required Qualifications
Bachelor’s Degree in Marketing, Information Systems, related field or equivalent number of years in work/education experience
6+ years of experience in marketing technology, lifecycle marketing, or journey orchestration
3+ years of hands-on experience with SFMC, Adobe Journey Optimizer, Adobe Experience Platform or similar platforms
Proven leadership in product management and cross-functional team collaboration
Strong understanding of NBA frameworks, real-time decisioning, and personalization logic
Preferred Qualifications
Adobe certifications in AEP or AJO
Experience in regulated industries such as healthcare or financial services
Familiarity with Adobe Real-Time CDP, XDM schemas, and API-driven personalization
Exposure to Agile methodologies and product lifecycle management
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service must meet criteria: minimum download 25 Mbps and upload 10 Mbps; wireless, wired cable, or DSL connections recommended
Satellite, cellular and microwave connections require leadership approval
Employees in California, Illinois, Montana, or South Dakota may receive bi-weekly internet expense reimbursement
Humana will provide home office equipment as needed to meet business requirements
Work from a dedicated space with safeguards for member PHI/HIPAA information
Benefits
Health benefits effective day one
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance, scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. If selected for prescreen, you may be invited to participate in a pre-recorded interview via Voice, Text Messaging, and/or Video. Your recording will be reviewed, and you will be informed if you progress to the next round.
If you have questions, internal candidates can visit the Ask A Recruiter resource with the requisition number for quicker research.
Humana values personal identity protection. Applicants may be asked to provide their Social Security Number when required, via Humana’s secure site.
Travel: This is a remote position with occasional travel to Humana offices for training or meetings.
Additional Details Scheduled Weekly Hours: 40
Pay Range: $115,200 - $158,400 per year. This may vary based on location and experience; eligible for a bonus incentive plan.
About Us
Humana Inc. (NYSE: HUM) is committed to putting health first – for teammates, customers and the company. Through Humana and CenterWell, we aim to make it easier for people to achieve their best health.
Equal Opportunity Employer
Humana not discriminate on race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. We comply with Section 503 and VEVRAA in employment decisions.
Application Deadline: 10-22-2025
#J-18808-Ljbffr