Coty
Overview
Brand Manager – Travel Retail Americas to lead the growth and development of beauty brands across the region. Accountable for setting the brand’s strategic vision in TRAM countries and driving initiative launches through the entire process. Responsible for planning, forecasting and analyzing beauty business, proceeding with key recommendations relevant to the overall growth of the Coty business. This is a fast-paced, customer-focused marketing delivery role that works with retailers and distributors to deliver best-in-class marketing strategies that drive base business, new product growth, and elevate brand equities. The role requires a strong relationship with Sales, Retail and Supply Chain to optimize portfolio mix, push sell-in/sell-out, increase profitability and net sales. You should have a desire to grow both Marketing and Customer Relationship capabilities.
Responsibilities
Lead Brand Business objectives, strategies and go-to-market action plan in alignment with regional commercial strategy and the supervision of the Marketing Director.
Participate in the planning of the Brand Target for the fiscal year, including NR/A&CP objectives and strategies.
Own initiative / Icons forecast guidelines in alignment with Marketing Director and own Marketing support (GWP, Tester, sampling) strategy, planning and budget.
Identify new business opportunities and develop strong concepts to launch new projects in the region.
Identify opportunities for exclusive travel retail innovations or consumer experiences.
Act as the key liaison between Global Brands, Global Travel Retail teams, Commercial teams and Retail partners.
Inspire, engage and motivate commercial & retail teams through impactful brand storytelling and marketing presentations.
Own Marketing Strategies & Plans for the brand in charge, with clarity on consumer/shopper/customer understanding.
Propose portfolio strategy and guidelines localization including TPR, discontinuations, sets, initiatives, icons, etc.
Lead communication, decision and approval process between brand global teams, TRAM team and retailer/distributors.
Develop and implement omnichannel activations to engage with travelers, including media, digital and in-store localized plans to support key launches and KCP; ensure plans drive traffic and conversion.
Partner closely with Merchandising team to ensure strong in-store visibility and brand consistency.
Ensure brand touchpoints consistency through partnership with merchandising for in-store execution in the region.
Own business and performance management for the brands in charge; monitor and analyze sell-in and sell-out performance, market share and ROI of marketing initiatives.
Support monthly brand line business reviews with Marketing Director.
Provide clear recommendations and action plans to maximize brand growth and profitability.
Manage marketing budgets ensuring efficient allocation of resources across priorities.
Qualifications
Essential:
Master’s degree in marketing, business.
+ 3-5 years of marketing experience, including at least 2-3 years with luxury beauty experience.
Proficiency in both written and spoken English and Spanish.
Excellent communication and presentation skills. Ability to manage multiple stakeholders and work cross-functionality.
Analytical, well-organized, detail-oriented, strategic mindset, strong communication and operational excellence; team player with passion for beauty and product sensibility.
Desirable:
Experience in travel retail channel preferred.
Experience in color preferred.
Our Benefits As our Brand Manager this is a unique role with a genuine opportunity to make an impact. You’ll work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
Recruitment Process
Our recruiter will contact you.
A telephone/online introductory meeting follows.
A first online/in-person interview.
A second interview.
You will receive a proposal with the terms of employment.
About Coty Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. Coty is committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic selves. EEO statements and contact for accommodations are provided as required.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please review the Notification of Equal Opportunity Rights poster.
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo.
Seniority level
Mid-Senior level
Employment type
Other
Job function
Marketing
Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr
Responsibilities
Lead Brand Business objectives, strategies and go-to-market action plan in alignment with regional commercial strategy and the supervision of the Marketing Director.
Participate in the planning of the Brand Target for the fiscal year, including NR/A&CP objectives and strategies.
Own initiative / Icons forecast guidelines in alignment with Marketing Director and own Marketing support (GWP, Tester, sampling) strategy, planning and budget.
Identify new business opportunities and develop strong concepts to launch new projects in the region.
Identify opportunities for exclusive travel retail innovations or consumer experiences.
Act as the key liaison between Global Brands, Global Travel Retail teams, Commercial teams and Retail partners.
Inspire, engage and motivate commercial & retail teams through impactful brand storytelling and marketing presentations.
Own Marketing Strategies & Plans for the brand in charge, with clarity on consumer/shopper/customer understanding.
Propose portfolio strategy and guidelines localization including TPR, discontinuations, sets, initiatives, icons, etc.
Lead communication, decision and approval process between brand global teams, TRAM team and retailer/distributors.
Develop and implement omnichannel activations to engage with travelers, including media, digital and in-store localized plans to support key launches and KCP; ensure plans drive traffic and conversion.
Partner closely with Merchandising team to ensure strong in-store visibility and brand consistency.
Ensure brand touchpoints consistency through partnership with merchandising for in-store execution in the region.
Own business and performance management for the brands in charge; monitor and analyze sell-in and sell-out performance, market share and ROI of marketing initiatives.
Support monthly brand line business reviews with Marketing Director.
Provide clear recommendations and action plans to maximize brand growth and profitability.
Manage marketing budgets ensuring efficient allocation of resources across priorities.
Qualifications
Essential:
Master’s degree in marketing, business.
+ 3-5 years of marketing experience, including at least 2-3 years with luxury beauty experience.
Proficiency in both written and spoken English and Spanish.
Excellent communication and presentation skills. Ability to manage multiple stakeholders and work cross-functionality.
Analytical, well-organized, detail-oriented, strategic mindset, strong communication and operational excellence; team player with passion for beauty and product sensibility.
Desirable:
Experience in travel retail channel preferred.
Experience in color preferred.
Our Benefits As our Brand Manager this is a unique role with a genuine opportunity to make an impact. You’ll work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
Recruitment Process
Our recruiter will contact you.
A telephone/online introductory meeting follows.
A first online/in-person interview.
A second interview.
You will receive a proposal with the terms of employment.
About Coty Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. Coty is committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic selves. EEO statements and contact for accommodations are provided as required.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please review the Notification of Equal Opportunity Rights poster.
Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empleo.
Seniority level
Mid-Senior level
Employment type
Other
Job function
Marketing
Industries
Personal Care Product Manufacturing
#J-18808-Ljbffr