WP Engine
Overview
Director of Product Marketing to lead our go-to-market efforts and drive product success from concept to adoption. This role is ideal for a world-class storyteller and product marketing leader who thrives in cross-functional environments, loves digging into customer insights, and turns complex ideas into simple, compelling narratives. You’ll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. You’ll lead a small high-performing team and collaborate with our Director peers across product, marketing, and sales. We’re excited about someone who is experimenting with or actively using AI to increase productivity and scale impact. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why. Own pricing and packaging recommendations for your products. Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross-functionally with marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Use analytics to track product performance, measure ROI, and continually improve marketing initiatives, adjusting strategies to achieve business outcomes. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy. Experience driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios. Strong experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools (e.g., ChatGPT, Jasper, Notion AI) to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Experience in SaaS / B2B / relevant industry is a plus. Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness – 401(k) with a 4% company match; Company HSA contributions ($750 individual / $1,500 family) Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one-time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal At WP Engine, we strive to have the broadest possible view of diversity and are proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by law. Base Salary Range $172,000.00 - $258,000.00
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Director of Product Marketing to lead our go-to-market efforts and drive product success from concept to adoption. This role is ideal for a world-class storyteller and product marketing leader who thrives in cross-functional environments, loves digging into customer insights, and turns complex ideas into simple, compelling narratives. You’ll own the full product lifecycle—from informing the roadmap with market insights, to launching new features with impact, to driving long-term adoption and growth. You’ll lead a small high-performing team and collaborate with our Director peers across product, marketing, and sales. We’re excited about someone who is experimenting with or actively using AI to increase productivity and scale impact. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why. Own pricing and packaging recommendations for your products. Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross-functionally with marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Use analytics to track product performance, measure ROI, and continually improve marketing initiatives, adjusting strategies to achieve business outcomes. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy. Experience driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios. Strong experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools (e.g., ChatGPT, Jasper, Notion AI) to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Experience in SaaS / B2B / relevant industry is a plus. Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness – 401(k) with a 4% company match; Company HSA contributions ($750 individual / $1,500 family) Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one-time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal At WP Engine, we strive to have the broadest possible view of diversity and are proud to be an equal opportunity workplace, committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by law. Base Salary Range $172,000.00 - $258,000.00
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