Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Charlotte, North Carolina, United States, 28245
Senior Machine Learning Engineer, Ad Performance
Join to apply for the Senior Machine Learning Engineer, Ad Performance role at Launch Potato.
Overview Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Why Join Us At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. If you’re a Machine Learning Engineer with a passion for bridging technical expertise and business acumen, and you thrive in building scalable, reliable systems that directly move revenue, we’d love to have you join our dynamic team. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.
Responsibilities
Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience.
Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
Build scalable infrastructure to support real-time ad decisioning across millions of requests per day.
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
Collaborate with global teams across product, data, and engineering to launch high-impact ad features.
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.
Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems.
Proven experience optimizing ad performance using both mature models and emerging ML technologies.
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
Strong analytical problem-solving skills with a proven track record of delivering measurable results.
Excellent communication, teamwork, and project management skills.
Compensation Compensation ranges from $165,000 - $215,000 per year, paid semi-monthly. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company and future increases are based on company and personal performance.
Equal Opportunity We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, or other legally protected characteristics.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industry: Advertising Services
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Overview Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.
Why Join Us At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. We turn audience attention into action through data, machine learning, and relentless optimization. If you’re a Machine Learning Engineer with a passion for bridging technical expertise and business acumen, and you thrive in building scalable, reliable systems that directly move revenue, we’d love to have you join our dynamic team. In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.
Responsibilities
Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience.
Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
Build scalable infrastructure to support real-time ad decisioning across millions of requests per day.
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
Collaborate with global teams across product, data, and engineering to launch high-impact ad features.
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.
Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems.
Proven experience optimizing ad performance using both mature models and emerging ML technologies.
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
Strong analytical problem-solving skills with a proven track record of delivering measurable results.
Excellent communication, teamwork, and project management skills.
Compensation Compensation ranges from $165,000 - $215,000 per year, paid semi-monthly. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company and future increases are based on company and personal performance.
Equal Opportunity We are committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, disability, or other legally protected characteristics.
Additional Information
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Engineering and Information Technology
Industry: Advertising Services
#J-18808-Ljbffr