Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Durham, North Carolina, United States, 27703
Senior Machine Learning Engineer, Ad Performance
Join Launch Potato as a Senior Machine Learning Engineer focused on Ad Performance.
WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida, we have a remote-first team spanning over 15 countries, built on speed, ownership, and measurable impact.
WHY JOIN US? Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
We turn audience attention into action through data, machine learning, and relentless optimization.
Are you a Machine Learning Engineer passionate about bridging technical expertise and business acumen? Do you thrive building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges, and make substantial impact, we’re looking for you.
In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.
COMPENSATION $165,000 - $215,000 per year, paid semi-monthly.
MUST HAVE
5+ years of software development and ML engineering, including 3+ years focused on advertising systems.
Proven experience optimizing ad performance using mature models and emerging ML technologies.
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
Strong analytical problem‑solving skills with a proven track record of delivering measurable results.
Excellent communication, teamwork, and project management skills.
YOUR ROLE Elevate Launch Potato’s advertising performance by building scalable, production‑ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
OUTCOMES
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day.
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
Collaborate with global teams across product, data, and engineering to launch high‑impact ad features.
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.
COMPETENCIES
Impact‑Oriented: Align ML systems to business outcomes and measure what matters.
Technical Builder: Write clean, production‑ready code and architect scalable systems.
Collaborative: Work seamlessly with global teams and communicate complex ideas clearly.
Resilient & Determined: Tackle challenges and drive projects through to impact.
Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising.
Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Performance‑based future increases are based on company and personal performance.
Equal Opportunity Statement We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability status, or any other protected characteristic.
Apply now!
#J-18808-Ljbffr
WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology.
Headquartered in South Florida, we have a remote-first team spanning over 15 countries, built on speed, ownership, and measurable impact.
WHY JOIN US? Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.
We turn audience attention into action through data, machine learning, and relentless optimization.
Are you a Machine Learning Engineer passionate about bridging technical expertise and business acumen? Do you thrive building scalable, reliable systems that directly move revenue? If you’re eager to collaborate globally, face challenges, and make substantial impact, we’re looking for you.
In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building the ML software and infrastructure that drives ad performance and user engagement at scale.
COMPENSATION $165,000 - $215,000 per year, paid semi-monthly.
MUST HAVE
5+ years of software development and ML engineering, including 3+ years focused on advertising systems.
Proven experience optimizing ad performance using mature models and emerging ML technologies.
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV.
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch).
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP).
Strong analytical problem‑solving skills with a proven track record of delivering measurable results.
Excellent communication, teamwork, and project management skills.
YOUR ROLE Elevate Launch Potato’s advertising performance by building scalable, production‑ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale.
OUTCOMES
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously.
Apply cutting‑edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance.
Build scalable infrastructure to support real‑time ad decisioning across millions of requests per day.
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs.
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery.
Collaborate with global teams across product, data, and engineering to launch high‑impact ad features.
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage.
COMPETENCIES
Impact‑Oriented: Align ML systems to business outcomes and measure what matters.
Technical Builder: Write clean, production‑ready code and architect scalable systems.
Collaborative: Work seamlessly with global teams and communicate complex ideas clearly.
Resilient & Determined: Tackle challenges and drive projects through to impact.
Curious Innovator: Keep pace with ML/AI trends and creatively apply them to advertising.
Analytical Problem‑Solver: Break down complex systems and find data‑driven solutions.
Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Performance‑based future increases are based on company and personal performance.
Equal Opportunity Statement We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, disability status, or any other protected characteristic.
Apply now!
#J-18808-Ljbffr