Driven Brands Inc.
Director, Franchise Field Marketing
Driven Brands Inc., Charlotte, North Carolina, United States, 28245
Overview
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Director, Franchise Field Marketing
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Driven Brands Inc. Driven Brands is North America’s largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience. Headquartered in Charlotte, NC, Driven Brands is a launchpad for careers and for people driven to do great things. Performance matters. We own it. We show up for one another and for our communities. At Driven Brands, we’re building futures, unlocking potential, and fueling what’s possible — together.
Responsibilities
Franchise Partnership & Support – Serve as the primary marketing liaison to franchise operators, providing hands-on guidance to activate programs that lift CPD and retention.
Team Leadership – Manage and coach two Senior Managers of Field Marketing, ensuring alignment, accountability, and excellence in franchise marketing execution.
New Unit Launches – Oversee franchise grand openings, ensuring fast ramp-up, community engagement, and early CPD traction.
Regional Marketing Execution – Adapt and deploy national campaigns locally, ensuring co-funded programs and promotions are effectively executed at the market level.
Insights & Best Practices – Collect and share franchise marketing insights, surfacing what’s working and influencing systemwide planning.
Brand Consistency & Standards – Ensure every franchise delivers the “Fast. Friendly. Simple.” experience and operates in alignment with Take 5’s brand promise.
Performance Measurement – Monitor local marketing effectiveness and report results to leadership, connecting tactics to tangible business outcomes.
Qualifications
Must be authorized to work in the United States on an ongoing basis without sponsorship.
Bachelor’s degree required.
7+ years in field, retail, or franchise marketing, ideally in a multi-unit environment.
Proven success leading teams and managing through others to drive measurable business results.
Demonstrated ability to build strong, trust-based relationships with franchise operators and field leaders.
Strong understanding of local marketing strategy, including digital, community, and co-op marketing.
Business acumen with experience managing budgets and influencing P&L outcomes.
Excellent communicator and collaborator with the ability to translate data and insights into action.
Location North Carolina
Compensation $143,600.00 - $256,400.00
Compensation Frequency: Annual
Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding benefits are available at the company benefits page.
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Join to apply for the
Director, Franchise Field Marketing
role at
Driven Brands Inc. Driven Brands is North America’s largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience. Headquartered in Charlotte, NC, Driven Brands is a launchpad for careers and for people driven to do great things. Performance matters. We own it. We show up for one another and for our communities. At Driven Brands, we’re building futures, unlocking potential, and fueling what’s possible — together.
Responsibilities
Franchise Partnership & Support – Serve as the primary marketing liaison to franchise operators, providing hands-on guidance to activate programs that lift CPD and retention.
Team Leadership – Manage and coach two Senior Managers of Field Marketing, ensuring alignment, accountability, and excellence in franchise marketing execution.
New Unit Launches – Oversee franchise grand openings, ensuring fast ramp-up, community engagement, and early CPD traction.
Regional Marketing Execution – Adapt and deploy national campaigns locally, ensuring co-funded programs and promotions are effectively executed at the market level.
Insights & Best Practices – Collect and share franchise marketing insights, surfacing what’s working and influencing systemwide planning.
Brand Consistency & Standards – Ensure every franchise delivers the “Fast. Friendly. Simple.” experience and operates in alignment with Take 5’s brand promise.
Performance Measurement – Monitor local marketing effectiveness and report results to leadership, connecting tactics to tangible business outcomes.
Qualifications
Must be authorized to work in the United States on an ongoing basis without sponsorship.
Bachelor’s degree required.
7+ years in field, retail, or franchise marketing, ideally in a multi-unit environment.
Proven success leading teams and managing through others to drive measurable business results.
Demonstrated ability to build strong, trust-based relationships with franchise operators and field leaders.
Strong understanding of local marketing strategy, including digital, community, and co-op marketing.
Business acumen with experience managing budgets and influencing P&L outcomes.
Excellent communicator and collaborator with the ability to translate data and insights into action.
Location North Carolina
Compensation $143,600.00 - $256,400.00
Compensation Frequency: Annual
Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding benefits are available at the company benefits page.
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