TikTok
Integrated Partner Marketing, Global Business Marketing
TikTok, New York, New York, us, 10261
Overview
Integrated Partner Marketing Manager on the Global Business Marketing Team, supporting partners in the TikTok Marketing Partners Program. This team develops strategies to advance TikTok's products, value and vision with the ecosystem of partners. The partner marketing team supports scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. Responsibilities
Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration Plan and execute experiential event marketing including regional/global events and webinars to support TikTok-owned, partner-owned, or industry programs; requires coordination and results-driven design Work closely with the comms team for planning PR promotion of key moments or tentpoles Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers Demonstrate strong abilities in deck building and storytelling for product and core brand narratives Drive projects in collaboration with key internal stakeholders across product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more Collaborate with partnerships teams to devise and drive partner marketing programs and growth strategies Coordinate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics Qualifications
Minimum Qualifications Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries Excellent written and verbal communication in English with strong copywriting Experience working directly with external partners, creative agencies or events vendors A fast learner with good judgment, design sensibilities, and creative thinking Ability to thrive in ambiguity and adapt quickly to change Understanding of the advertising industry and media agency landscape Preferred Qualifications Experience in video production and familiarity with Canva, Adobe Express, or CapCut Experience with campaign management, commerce data, leads, and media buying agencies About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. We value curiosity, humility, and impact, and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our users. We seek great people to join us in growing together. EEO & Accommodations
TikTok is committed to an inclusive space and providing reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance or an accommodation, please reach out to us at the provided contact.
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Integrated Partner Marketing Manager on the Global Business Marketing Team, supporting partners in the TikTok Marketing Partners Program. This team develops strategies to advance TikTok's products, value and vision with the ecosystem of partners. The partner marketing team supports scaled partner marketing content, sales collateral, digital marketing, and promotional activations at in-person and virtual events. Responsibilities
Develop cohesive messaging and creative strategies across touchpoints, ensuring consistent brand storytelling and partner integration Plan and execute experiential event marketing including regional/global events and webinars to support TikTok-owned, partner-owned, or industry programs; requires coordination and results-driven design Work closely with the comms team for planning PR promotion of key moments or tentpoles Proficient writer for digital marketing content creation including case studies, blogs, and whitepapers Demonstrate strong abilities in deck building and storytelling for product and core brand narratives Drive projects in collaboration with key internal stakeholders across product teams, other marketing teams, partner managers, legal, procurement, vendor management, and more Collaborate with partnerships teams to devise and drive partner marketing programs and growth strategies Coordinate across paid, earned, and owned channels to execute integrated marketing campaigns that drive awareness, engagement, and conversion Leverage data-driven insights to optimize integrated marketing efforts and report on performance metrics Qualifications
Minimum Qualifications Minimum 5+ years of experience in marketing, partnerships, communications, advertising and/or technology industries Excellent written and verbal communication in English with strong copywriting Experience working directly with external partners, creative agencies or events vendors A fast learner with good judgment, design sensibilities, and creative thinking Ability to thrive in ambiguity and adapt quickly to change Understanding of the advertising industry and media agency landscape Preferred Qualifications Experience in video production and familiarity with Canva, Adobe Express, or CapCut Experience with campaign management, commerce data, leads, and media buying agencies About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our product helps people express themselves, discover, and connect. We value curiosity, humility, and impact, and foster an "Always Day 1" mindset to achieve meaningful breakthroughs for our users. We seek great people to join us in growing together. EEO & Accommodations
TikTok is committed to an inclusive space and providing reasonable accommodations in recruitment processes for candidates with disabilities or other protected reasons. If you need assistance or an accommodation, please reach out to us at the provided contact.
#J-18808-Ljbffr