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Microsoft

Creative Intelligence Manager – Trend Spotter

Microsoft, New York, New York, us, 10261

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We’re building a

Frontier Marketing organization

that stays ahead by spotting emerging trends, learning faster, and activating smarter to deliver measurable business outcomes. To drive this transformation, we’re seeking a

trend spotter

to contribute to

Creative Intelligence , with a focus on

identifying signals and trends

that will contribute to our

creative development

and

learning agenda .

The

Creative Intelligence Manager – Trend Spotter

will closely partner with cross‑functional teams, including

Social, Campaign, Data Science, and Analytics , to uncover and highlight new trends and opportunities. It’s ideal for someone who excels at detecting shifts in the market, enjoys organizing complex data, and is passionate about transforming insights into actionable learning loops that enable smarter, forward‑thinking investments. Ultimately, this role’s contributions will help build a robust trend intelligence framework that keeps our campaigns fresh, relevant, and impactful.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Responsibilities

Trend Spotting for Creative Intelligence and Campaign Development: Proactively identify and analyze emerging signals in culture, technology, and consumer behavior that can influence the direction of our creative efforts.

Surface actionable insights that inform creative development and fuel our campaign strategies.

Contribute to a continuous learning agenda, ensuring our marketing initiatives are both forward‑thinking and responsive to rapid market and trend shifts.

Collaborate with cross‑functional teams to transform raw trends into strategic opportunities, mapping their potential impact on brand messaging, content formats, and audience engagement.

Synthesize qualitative and quantitative data to enable the organization to make smarter, data‑driven creative decisions, while also establishing feedback loops that accelerate our ability to test, learn, and iterate.

Support Strategic Experimentation: Support test‑and‑learn portfolios across the Creative and Social Team, ensuring every experiment has a clear hypothesis, measurement framework, and feedback loop.

Assist in quarterly and annual planning processes, surfacing learnings that inform future strategic bets.

Enable Cross‑Team Learning: Partner with Creative and Social leads to ensure insights are shared across teams and reused effectively.

Support the development of playbooks and best practices libraries that scale high‑performing work.

What Success Looks Like:

We never miss a relevant trend.

Creative and Social work is consistently connected to market trends and customer insights.

Teams have access to actionable insights that inform smarter creative investments. You’re known for your clarity, precision, and ability to turn complexity into scalable systems.

Embody our Culture and Values Qualifications Required Qualifications

Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 1+ year(s) integrated marketing, MARCOM (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Experience integrating campaign data, audience insights, and performance signals into creative decisions.

Demonstrated portfolio showcasing experience developing creative across channels and projects.

Experience managing projects across formats, timelines, and cross‑functional teams.

Experience with AI tools and automation in creative workflows.

Experience collaborating with external agencies and aligning systems across organizations.

Preferred Qualifications

Bachelor’s Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Familiarity with modular storytelling and scalable content systems.

Experience in B2B or enterprise marketing.

Communication, organizational, and stakeholder management skills.

Experience producing at multiple altitudes — from asset‑level execution to systems‑level thinking.

Integrated Marketing IC3 Compensation Information The typical base pay range for this role across the U.S. is USD $85,100 – $169,800 per year. For specific work locations within the San Francisco Bay area and New York City metropolitan area, the base pay range is USD $112,000 – $185,300 per year.

Microsoft will accept applications for the role until October 29 2025.

Equal‑Employment Opportunity Statement Microsoft is an equal‑opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

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