Vastola Heating, Cooling, Generators & Electrical
Social Media Content Coordinator
Vastola Heating, Cooling, Generators & Electrical, Orchard Park, New York, United States
Responsibilities
Plan, create, and schedule engaging content for social platforms including Instagram, Facebook, TikTok, and YouTube. Capture and edit high-quality photos and videos of vehicles, events, customer deliveries, and behind-the-scenes content. Monitor engagement daily and respond promptly to comments, messages, and reviews. Develop visual creative campaigns to support promotions, events, and new product arrivals. Design promotional assets including graphics, email newsletters, flyers, signage, and display ads. Manage and execute email marketing campaigns, including segmentation, automation, and visual design. Create printed marketing materials such as brochures, flyers, mailers, posters, door hangers, and yard signs. Maintain consistent brand messaging and visual identity across all marketing channels. Track and analyze Meta performance metrics to optimize content strategy and campaign effectiveness. Collaborate with the Marketing Manager to align content and campaigns with broader marketing goals. Stay current on social media trends, platform updates, and best practices to drive engagement and growth. Build and maintain partnerships with creators, influencers, or community pages when appropriate. Manage content calendars and coordinate with internal departments for approvals and updates. Qualifications
1–3 years of experience in social media, digital marketing, or related field Strong understanding of platforms like Instagram, Facebook, TikTok, and YouTube Experience with Canva, Adobe Creative Suite, or similar tools Strong photography and video editing skills (smartphone or DSLR) Detail-oriented with strong organizational skills Familiarity with website content management systems (CMS) Benefits
401(k) 401(k) matching Health insurance Life insurance Paid time off Vision insurance Schedule
Full Time 8-hour shift Monday-Friday Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries: Construction
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Plan, create, and schedule engaging content for social platforms including Instagram, Facebook, TikTok, and YouTube. Capture and edit high-quality photos and videos of vehicles, events, customer deliveries, and behind-the-scenes content. Monitor engagement daily and respond promptly to comments, messages, and reviews. Develop visual creative campaigns to support promotions, events, and new product arrivals. Design promotional assets including graphics, email newsletters, flyers, signage, and display ads. Manage and execute email marketing campaigns, including segmentation, automation, and visual design. Create printed marketing materials such as brochures, flyers, mailers, posters, door hangers, and yard signs. Maintain consistent brand messaging and visual identity across all marketing channels. Track and analyze Meta performance metrics to optimize content strategy and campaign effectiveness. Collaborate with the Marketing Manager to align content and campaigns with broader marketing goals. Stay current on social media trends, platform updates, and best practices to drive engagement and growth. Build and maintain partnerships with creators, influencers, or community pages when appropriate. Manage content calendars and coordinate with internal departments for approvals and updates. Qualifications
1–3 years of experience in social media, digital marketing, or related field Strong understanding of platforms like Instagram, Facebook, TikTok, and YouTube Experience with Canva, Adobe Creative Suite, or similar tools Strong photography and video editing skills (smartphone or DSLR) Detail-oriented with strong organizational skills Familiarity with website content management systems (CMS) Benefits
401(k) 401(k) matching Health insurance Life insurance Paid time off Vision insurance Schedule
Full Time 8-hour shift Monday-Friday Seniority level
Entry level Employment type
Full-time Job function
Marketing and Sales Industries: Construction
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