AdvoCare
Join to apply for the
Product Marketing Manager
role at
AdvoCare .
The
Product Marketing Manager
plays a critical role in driving the success of our product portfolio—balancing
optimization of existing products
with the
development and launch of new innovations . This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration.
The Product Marketing Manager will lead projects across either
current product portfolio management
or
new product innovation , and shares ownership of
stage-gate leadership, P&L modeling, consumer insights, packaging, claims/messaging, and performance tracking
within their respective initiatives.
Overview Consumer insights, regulatory alignment, and cross-functional collaboration drive the success of product messaging, positioning, and profitability.
Responsibilities
Consumer Insights & Market Trends : Lead qualitative and quantitative research to uncover consumer needs and validate concepts. Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy. Act as the voice of the customer across all projects.
Claims, Messaging & Regulatory Alignment : Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D. Ensure all communications are compliant, clear, and compelling. Translate product features into consumer benefits that resonate across channels.
Stage-Gate Leadership : Serve as project owner in the stage-gate process for reformulations and new product launches. Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope. Coordinate approvals and go/no-go decisions with leadership.
Cross-Functional Collaboration : Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims. Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility. Support and align with the team on retail presentations and competitive positioning tools. Build and manage product-level P&L models for both new and existing products. Balance pricing, margin, and cost optimization to ensure financial viability. Provide financial scenarios to support decision-making in stage-gate and portfolio planning.
Packaging & Storytelling : Own packaging strategy and execution in partnership with Brand and Creative. Ensure packaging communicates claims, benefits, and brand identity effectively across channels. Champion sustainability and innovation in packaging and product design.
Performance Tracking & Scorecarding : Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI. Monitor KPIs and report results with recommendations for future optimization. Continuously refine product positioning and marketing approach based on data.
Qualifications
Knowledge and Skills Preferred:
Bachelor’s degree in marketing, Business, or related field.
5+ years in product marketing, product management, or CPG portfolio management.
Background in nutrition, supplements, wellness, or consumer packaged goods preferred.
Proven experience with reformulations, product updates, or packaging refreshes.
Strong project management and cross-functional collaboration skills.
Excellent communication and storytelling abilities.
Analytical mindset with experience leveraging data for decision-making.
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred.
Details
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Non-profit Organizations, Hospitals and Health Care, and Medical Practices
Dallas, TX
|
AdvoCare is an equal opportunity employer.
#J-18808-Ljbffr
Product Marketing Manager
role at
AdvoCare .
The
Product Marketing Manager
plays a critical role in driving the success of our product portfolio—balancing
optimization of existing products
with the
development and launch of new innovations . This role ensures products are positioned to win in the market through consumer-driven insights, compliant and compelling messaging, strong financial discipline, and cross-functional collaboration.
The Product Marketing Manager will lead projects across either
current product portfolio management
or
new product innovation , and shares ownership of
stage-gate leadership, P&L modeling, consumer insights, packaging, claims/messaging, and performance tracking
within their respective initiatives.
Overview Consumer insights, regulatory alignment, and cross-functional collaboration drive the success of product messaging, positioning, and profitability.
Responsibilities
Consumer Insights & Market Trends : Lead qualitative and quantitative research to uncover consumer needs and validate concepts. Analyze category trends, competitive activity, and channel-specific dynamics (DTC, Amazon, retail) to shape strategy. Act as the voice of the customer across all projects.
Claims, Messaging & Regulatory Alignment : Own product claims, messaging, and substantiation in partnership with Regulatory/Legal and R&D. Ensure all communications are compliant, clear, and compelling. Translate product features into consumer benefits that resonate across channels.
Stage-Gate Leadership : Serve as project owner in the stage-gate process for reformulations and new product launches. Drive alignment, timelines, and cross-functional accountability to deliver projects on time and in scope. Coordinate approvals and go/no-go decisions with leadership.
Cross-Functional Collaboration : Partner with Brand, Digital, Creative, and R&D to ensure alignment on messaging, benefits, and claims. Collaborate with R&D, Regulatory, and Supply Chain on formulations, compliance, and feasibility. Support and align with the team on retail presentations and competitive positioning tools. Build and manage product-level P&L models for both new and existing products. Balance pricing, margin, and cost optimization to ensure financial viability. Provide financial scenarios to support decision-making in stage-gate and portfolio planning.
Packaging & Storytelling : Own packaging strategy and execution in partnership with Brand and Creative. Ensure packaging communicates claims, benefits, and brand identity effectively across channels. Champion sustainability and innovation in packaging and product design.
Performance Tracking & Scorecarding : Develop scorecards to measure launch success, reformulation adoption, margin performance, and promotional ROI. Monitor KPIs and report results with recommendations for future optimization. Continuously refine product positioning and marketing approach based on data.
Qualifications
Knowledge and Skills Preferred:
Bachelor’s degree in marketing, Business, or related field.
5+ years in product marketing, product management, or CPG portfolio management.
Background in nutrition, supplements, wellness, or consumer packaged goods preferred.
Proven experience with reformulations, product updates, or packaging refreshes.
Strong project management and cross-functional collaboration skills.
Excellent communication and storytelling abilities.
Analytical mindset with experience leveraging data for decision-making.
Knowledge of dietary supplements, nutrition, wellness, or CPG preferred.
Details
Seniority level : Mid-Senior level
Employment type : Full-time
Job function : Marketing and Sales
Industries : Non-profit Organizations, Hospitals and Health Care, and Medical Practices
Dallas, TX
|
AdvoCare is an equal opportunity employer.
#J-18808-Ljbffr