Senior Manager, Global Marketing & C&CL Consumption & Purchase Analytics Intelli

Location(s): Ireland

City/Cities: Dublin

Travel Required: 00% - 25%

Relocation Provided: No

Job Posting End Date: November 1, 2025

Job Description Summary

The Coca-Cola Company is transforming the way we leverage data to power global marketing and Customer & Commercial Leadership (CC&L). We are building a more connected human‑centric approach to research, measurement, and partnerships – designed to deliver distinctive, market‑leading insights and analytics.

Best in class analytics and the provision thereof is at the heart of this transformation. As part of this, the Senior Manager will be responsible for driving and leading consumption and purchase analytics and building analytic capability across the enterprise with strong connection within the Consumer, CCL and Category communities.

What You Will Do for Us

• Drive and deliver consumption and purchase analytics leveraging standard reporting framework, scorecards and dashboards and other analytical tools.
• Lead the global analytics roadmap for Household Panel/Global PITA continuous panel tools and scale harmonised special analysis leveraging HHP.
• Support the Consumer Tracking Analytics (BEACH WAVES) project.
• Design and execute opportunity identification, performance and diagnostic analytic solutions to support business strategy integrating Consumer, Shopper, OBPPC, Commercial and Customer data (e.g., retail measurement service, Household Panel/HHP+, Global PITA Tracker, Category Management analytics or Beach/Shopper Measurement System). Provide analysis based on standardised templates at speed and to scale.
• Build consumer and shopper analytics capabilities, working closely with Marketing Data, AI and the E2E Shopper Analytics team and in partnership with C&CL, Centre and OU HI.
• Collaborate with the Senior Director, Global Marketing, C&CL, Consumption & Purchase Analytics Intelligence Services to define the framework and roadmap of tools to step‑change the Company’s capabilities in Consumer and Shopper Understanding.
• Work collaboratively within the MPS analytics team and the Purchase Protocols team to evolve the roadmap and adoption of HHP data across the System. Model a culture that improves the organisation’s comfort with the speed of change, challenges assumptions, and pursues relentless improvement – all with a high sense of personal accountability.
• Drive continuous improvement and learning through rigorous and consistent measurement & evaluation of activity.

Qualifications & Requirements

• Knowledge and experience in consumer, shopper and channel tracking and analytic tools will be a strong advantage, as will experience with shopper/retail syndicated tools.

• Must be well‑versed in research and advanced analytics (segmentation, performance‑driver modelling, pricing/promotional effectiveness, in‑store execution, category management). High knowledge and understanding of Household Panel and Consumer Tracking solutions.
• Knowledge of, and ability to interpret and apply data and insights to inform TCCC’s brand strategy and programmes.
• Cross‑functional relationships: ability to articulate to senior management the benefits of supporting cross‑functional objectives to achieve the business plan.
• Candidate must have strong analytics experience and be well‑versed in storytelling from data, translating analytics into actionable outcomes, with the ability to simplify complex analysis to communicate the “so what” for the business.
• SME level experience and applied knowledge of insights and analytics as well as retail measurement service and household panel data.

Related Work Experience

• Minimum of 7 years of work experience within insights and analytics.
• Direct experience and proven expertise managing Household Panel analytics.
• Experience working across teams and geographies in a complex, global environment working within teams of internal and external resources.
• Experience in working directly with Marketing teams and designing, executing, and analysing primary & secondary data. Enjoys the challenge of driving adoption for new transformational solutions, approaches, and services by leading change throughout the organisation and influencing global end users and stakeholders for adoption.

Education Requirements

• Bachelor’s Degree and MBA or Advanced Degree required.
• Strong educational background on consumer and shopper research and advanced analytics.

What We Can Do for You

• Iconic & Innovative Brands: Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca‑Cola, Simply, Fairlife & Topo Chico. Expansive & diverse customers. We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres and restaurants.

Skills

• Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

• Actionable Insights, Advanced Analytics, Analytical Thinking, Analytics Insights, Brand Repositioning, Brand Storytelling, Category Insights, Consumer Behavior, Consumer Segmentation, Consumer Training, Consumer Trends, Customer Analytics, Customer Insights, Data Driven, Market Data Research, Marketing Data, Market Research, Shopper Analytics, Shopper Marketing, Stakeholder Management

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviours and how you can bring them to life in your next role at Coca‑Cola.