Humana
Associate, Data Scientist, Mktg Analytics Capabilities
Humana, Washington, District of Columbia, us, 20022
Overview
Employer Industry: Healthcare Insurance
What to Expect
Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM)
Assist in coordinating with third-party partners for identity resolution and audience data enrichment
Collaborate with internal data scientists and marketing analytics peers on advanced methodologies
Contribute to documentation and governance efforts for marketing analytics tools
Monitor platform usage and gather stakeholder feedback for continuous improvement
What is Required
Bachelor’s degree in Marketing, Information Systems, or a related field
1+ years of experience in marketing analytics, business intelligence, or data platform support roles
Familiarity with marketing analytics tools and methodologies, including Media Mix Modeling (MMM)
Experience assisting with third-party vendor coordination for data solutions
Basic understanding of marketing attribution concepts, such as multi-touch attribution
How to Stand Out (Preferred Qualifications)
Exposure to identity resolution platforms such as LiveRamp or Neustar
Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics
Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
Knowledge of HIPAA and data privacy standards
Interest in developing expertise in marketing measurement tools
Note: This description reflects the information provided and removes non-essential boilerplate while preserving the core responsibilities and qualifications.
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What to Expect
Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM)
Assist in coordinating with third-party partners for identity resolution and audience data enrichment
Collaborate with internal data scientists and marketing analytics peers on advanced methodologies
Contribute to documentation and governance efforts for marketing analytics tools
Monitor platform usage and gather stakeholder feedback for continuous improvement
What is Required
Bachelor’s degree in Marketing, Information Systems, or a related field
1+ years of experience in marketing analytics, business intelligence, or data platform support roles
Familiarity with marketing analytics tools and methodologies, including Media Mix Modeling (MMM)
Experience assisting with third-party vendor coordination for data solutions
Basic understanding of marketing attribution concepts, such as multi-touch attribution
How to Stand Out (Preferred Qualifications)
Exposure to identity resolution platforms such as LiveRamp or Neustar
Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics
Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
Knowledge of HIPAA and data privacy standards
Interest in developing expertise in marketing measurement tools
Note: This description reflects the information provided and removes non-essential boilerplate while preserving the core responsibilities and qualifications.
#J-18808-Ljbffr