Humana
Senior Associate, Marketing Data Scientist, Mktg Analytics Capabilities
Humana, Washington, District of Columbia, us, 20022
Employer Industry: Healthcare Services
Why consider this job opportunity:
Salary up to $161,700 per year
Eligible for a bonus incentive plan based on company and individual performance
Comprehensive benefits package including medical, dental, vision, and 401(k) retirement savings plan
Opportunities for paid time off, volunteer time off, and paid parental leave
Work remotely with occasional travel to the employer's offices for training or meetings
Supportive environment focused on personal wellness and smart healthcare decisions
What to Expect (Job Responsibilities):
Lead the implementation and optimization of advanced analytics tools for strategic marketing performance measurement
Establish and manage relationships with third‑party partners for solutions such as identity resolution and audience segmentation
Collaborate with internal data scientists and marketing analytics peers to develop methodologies like multi‑touch attribution and predictive modeling
Drive adoption and governance of marketing analytics platforms to ensure alignment with business needs
Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders
What is Required (Qualifications):
Bachelor’s degree in Marketing, Information Systems, or a related field
4+ years of experience in marketing analytics, data platforms, or business intelligence roles
Hands‑on experience implementing or managing Media Mix Modeling (MMM) solutions
Strong understanding of marketing attribution methodologies, including multi‑touch attribution
Minimum of 2 years of experience in communication and stakeholder engagement
How to Stand Out (Preferred Qualifications):
Experience with identity resolution platforms such as LiveRamp or Neustar
Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics
Experience supporting or implementing marketing data infrastructure within cloud environments
Exposure to healthcare or insurance environments
Knowledge of HIPAA and data privacy standards
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Why consider this job opportunity:
Salary up to $161,700 per year
Eligible for a bonus incentive plan based on company and individual performance
Comprehensive benefits package including medical, dental, vision, and 401(k) retirement savings plan
Opportunities for paid time off, volunteer time off, and paid parental leave
Work remotely with occasional travel to the employer's offices for training or meetings
Supportive environment focused on personal wellness and smart healthcare decisions
What to Expect (Job Responsibilities):
Lead the implementation and optimization of advanced analytics tools for strategic marketing performance measurement
Establish and manage relationships with third‑party partners for solutions such as identity resolution and audience segmentation
Collaborate with internal data scientists and marketing analytics peers to develop methodologies like multi‑touch attribution and predictive modeling
Drive adoption and governance of marketing analytics platforms to ensure alignment with business needs
Serve as a subject matter expert on marketing analytics capabilities, providing guidance and training to stakeholders
What is Required (Qualifications):
Bachelor’s degree in Marketing, Information Systems, or a related field
4+ years of experience in marketing analytics, data platforms, or business intelligence roles
Hands‑on experience implementing or managing Media Mix Modeling (MMM) solutions
Strong understanding of marketing attribution methodologies, including multi‑touch attribution
Minimum of 2 years of experience in communication and stakeholder engagement
How to Stand Out (Preferred Qualifications):
Experience with identity resolution platforms such as LiveRamp or Neustar
Familiarity with the Adobe Experience Cloud ecosystem, including tools like Adobe Analytics
Experience supporting or implementing marketing data infrastructure within cloud environments
Exposure to healthcare or insurance environments
Knowledge of HIPAA and data privacy standards
#J-18808-Ljbffr