ClassDojo
B2B Product Marketing & Demand Gen Lead
ClassDojo, San Francisco, California, United States, 94199
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B2B Product Marketing Lead
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ClassDojo ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K‑12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond what a standard school can provide. What You’ll Do
We’ve built a product beloved by teachers and we’re now expanding our presence at the district level. You’ll be responsible for growing our district and school leader partnerships from hundreds to thousands. You’ll craft and lead the marketing strategy that shifts how decision‑makers perceive ClassDojo, drives inbound interest, equips sales with what they need to win, and leads high‑impact product launches. This is a strategic, cross‑functional role that combines demand generation, positioning, and go‑to‑market ownership. You’ll partner closely with Sales, SDR, Product, and Success teams—and play a critical role in shaping how ClassDojo is seen and adopted by districts. You Will Be a Match If
Build and lead a scalable district and school leader marketing strategy Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform Drive inbound and outbound campaigns that generate qualified leads and pipeline Lead positioning and go‑to‑market strategy for new district‑focused product features Collaborate with product and success teams to align on launch timing, narrative, and adoption goals Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates You Might Be a Good Fit If
8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes Led full‑funnel B2B marketing strategy at a high‑growth company (ideally startup to scale‑up) Played a leadership role on a cross‑functional growth, marketing, or go‑to‑market team with company‑level impact Launched new B2B features or products with measurable business impact, across paid, owned, and earned channels Thrived in fast‑paced, scrappy environments Bonus
Experience in edtech SaaS or prosumer tools Experience with community‑driven products Marketed to multiple audience types (e.g., SMBs, school leaders, district administrators) Built or optimized early marketing infrastructure (attribution, lead routing, lifecycle tracking) Owned a paid media or campaign budget and made tradeoffs based on ROI Could be variable (100k–Mil) Bonus Context
This is a high‑impact individual contributor role with wide scope. You’ll operate like the Head of Marketing for ClassDojo for Districts with cross‑functional partners, lots of autonomy, and a clear mandate. You’ll help set the bar for how we launch, scale, and position new products with district leaders and directly shape how we reach the next 1,000+ district partnerships. Equal Employment Opportunity
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones. Compensation
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $188,000 – $222,000 (USD); All other states in the U.S.: $160,000 – $188,500 (USD).
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B2B Product Marketing Lead
role at
ClassDojo ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K‑12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond what a standard school can provide. What You’ll Do
We’ve built a product beloved by teachers and we’re now expanding our presence at the district level. You’ll be responsible for growing our district and school leader partnerships from hundreds to thousands. You’ll craft and lead the marketing strategy that shifts how decision‑makers perceive ClassDojo, drives inbound interest, equips sales with what they need to win, and leads high‑impact product launches. This is a strategic, cross‑functional role that combines demand generation, positioning, and go‑to‑market ownership. You’ll partner closely with Sales, SDR, Product, and Success teams—and play a critical role in shaping how ClassDojo is seen and adopted by districts. You Will Be a Match If
Build and lead a scalable district and school leader marketing strategy Shift perception of ClassDojo from a classroom tool to a trusted, secure K–12 communication and engagement platform Drive inbound and outbound campaigns that generate qualified leads and pipeline Lead positioning and go‑to‑market strategy for new district‑focused product features Collaborate with product and success teams to align on launch timing, narrative, and adoption goals Help scale what’s working by building lightweight systems, feedback loops, and repeatable templates You Might Be a Good Fit If
8+ years of experience in B2B marketing, with at least 2–3 years in a strategic role owning pipeline or GTM outcomes Led full‑funnel B2B marketing strategy at a high‑growth company (ideally startup to scale‑up) Played a leadership role on a cross‑functional growth, marketing, or go‑to‑market team with company‑level impact Launched new B2B features or products with measurable business impact, across paid, owned, and earned channels Thrived in fast‑paced, scrappy environments Bonus
Experience in edtech SaaS or prosumer tools Experience with community‑driven products Marketed to multiple audience types (e.g., SMBs, school leaders, district administrators) Built or optimized early marketing infrastructure (attribution, lead routing, lifecycle tracking) Owned a paid media or campaign budget and made tradeoffs based on ROI Could be variable (100k–Mil) Bonus Context
This is a high‑impact individual contributor role with wide scope. You’ll operate like the Head of Marketing for ClassDojo for Districts with cross‑functional partners, lots of autonomy, and a clear mandate. You’ll help set the bar for how we launch, scale, and position new products with district leaders and directly shape how we reach the next 1,000+ district partnerships. Equal Employment Opportunity
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones. Compensation
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States): CA, WA, NY, NJ, CT states: $188,000 – $222,000 (USD); All other states in the U.S.: $160,000 – $188,500 (USD).
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