Intuit
Overview
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self‑employed. Across our leading brands – TurboTax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small‑business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.
This role on the TurboTax CRM team is highly strategic, focused on driving customer conversion through complex CRM program development and activation, specifically for DIY (Do‑It‑Yourself) and DIWM (Do‑It‑With‑Me) customers post‑authentication. You'll be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from login until completion. This position demands a unique blend of deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management.
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. The expected base pay range for this position in Southern California is $150,500–203,500 and in the Bay Area California $171,500–231,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Responsibilities
Define and own the "post‑authentication" contact strategy for DIY and DIWM customers: develop intricate, cohesive omnichannel plans that integrate seamlessly with the product experience and drive repeat visits and conversion across all funnel stages.
Lead "authentication to complete" channel activation with a strategic lens: oversee flawless go‑to‑market execution across all communications, focus on email marketing, and spearhead data‑backed innovation to optimize the DIY and DIWM customer journey. Identify new opportunities for impact.
Architect and deliver superlative campaigns: ensure all customer communications feature compelling storytelling, strategic solution‑focused content tailored to DIY and DIWM tax filers, and best‑in‑class creative. Conceptualize and articulate the strategic intent behind each message.
Refine and expand complex automated and scheduled campaigns: articulate intricate targeting and personalization requirements and partner closely with CRM data and operations teams to ensure proper implementation.
Champion digital marketing and CRM innovation: leverage large datasets and build new capabilities and systems that allow TurboTax to deploy ultra‑personalized and highly relevant communications to users, constantly seeking cutting‑edge solutions.
Manage and mentor a team: guide a team of marketers on project prioritization, complex process definition, strategic campaign planning, and efficient workload management.
Drive performance reporting and insights: lead the effort to identify new key performance indicators to benchmark CRM impact on product progress and tax completion for DIY and DIWM customers, providing strategic insights and actionable recommendations.
Lead omnichannel execution: ensure omnichannel strategies are perfectly executed across Push, SMS, In‑App, and In‑Product channels, specifically designing and tailoring approaches for DIY and DIWM segments.
Collaborate on holistic contact strategy: partner with the Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols, ensuring strategic alignment across all customer experiences for DIY and DIWM users.
Qualifications
5–7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels (email, push, SMS, in‑product notifications), with a proven track record in post‑authentication conversion for DIY and/or DIWM customer segments.
3–4 years of experience in team management, with a strong focus on growing and mentoring talent.
Demonstrated expertise in developing advanced, cohesive business and CRM strategies; well‑versed in building sophisticated customer experiences and journeys across multiple channels.
A keen and deep understanding of the data that underpins CRM programs and enables advanced campaign orchestration and personalization, specifically for diverse DIY and DIWM customer behaviors.
Expert knowledge of email marketing best practices from contact strategy to creative iteration, and from testing setup to results sharing.
Superior organizational, strategic project management, and communication skills—handling complex campaign deployments under tight deadlines and high pressure across multiple teams and stakeholders.
Extensive hands‑on experience with enterprise‑level marketing cloud solutions and CRM tech stacks; familiarity with Braze, Movable Ink, or Stensul is a significant plus.
A "builder" mindset with a bold vision for efficient market entry and a decisive leader who can make transformative ideas come to life for our DIY and DIWM customers.
Thorough understanding of the levers behind properly managing a very large and complex installed base, with specific skills in segmenting and optimizing for the unique needs of DIY and DIWM customer groups.
Intuit is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, identity or expression, gender, age, national origin, citizenship, marital status, disability, veteran status, or any other characteristic protected by law. Pay and benefits are based on qualifications, performance, and other non‑discriminatory factors. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
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This role on the TurboTax CRM team is highly strategic, focused on driving customer conversion through complex CRM program development and activation, specifically for DIY (Do‑It‑Yourself) and DIWM (Do‑It‑With‑Me) customers post‑authentication. You'll be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from login until completion. This position demands a unique blend of deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management.
Intuit provides a competitive compensation package with a strong pay‑for‑performance rewards approach. The expected base pay range for this position in Southern California is $150,500–203,500 and in the Bay Area California $171,500–231,500. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
Responsibilities
Define and own the "post‑authentication" contact strategy for DIY and DIWM customers: develop intricate, cohesive omnichannel plans that integrate seamlessly with the product experience and drive repeat visits and conversion across all funnel stages.
Lead "authentication to complete" channel activation with a strategic lens: oversee flawless go‑to‑market execution across all communications, focus on email marketing, and spearhead data‑backed innovation to optimize the DIY and DIWM customer journey. Identify new opportunities for impact.
Architect and deliver superlative campaigns: ensure all customer communications feature compelling storytelling, strategic solution‑focused content tailored to DIY and DIWM tax filers, and best‑in‑class creative. Conceptualize and articulate the strategic intent behind each message.
Refine and expand complex automated and scheduled campaigns: articulate intricate targeting and personalization requirements and partner closely with CRM data and operations teams to ensure proper implementation.
Champion digital marketing and CRM innovation: leverage large datasets and build new capabilities and systems that allow TurboTax to deploy ultra‑personalized and highly relevant communications to users, constantly seeking cutting‑edge solutions.
Manage and mentor a team: guide a team of marketers on project prioritization, complex process definition, strategic campaign planning, and efficient workload management.
Drive performance reporting and insights: lead the effort to identify new key performance indicators to benchmark CRM impact on product progress and tax completion for DIY and DIWM customers, providing strategic insights and actionable recommendations.
Lead omnichannel execution: ensure omnichannel strategies are perfectly executed across Push, SMS, In‑App, and In‑Product channels, specifically designing and tailoring approaches for DIY and DIWM segments.
Collaborate on holistic contact strategy: partner with the Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols, ensuring strategic alignment across all customer experiences for DIY and DIWM users.
Qualifications
5–7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels (email, push, SMS, in‑product notifications), with a proven track record in post‑authentication conversion for DIY and/or DIWM customer segments.
3–4 years of experience in team management, with a strong focus on growing and mentoring talent.
Demonstrated expertise in developing advanced, cohesive business and CRM strategies; well‑versed in building sophisticated customer experiences and journeys across multiple channels.
A keen and deep understanding of the data that underpins CRM programs and enables advanced campaign orchestration and personalization, specifically for diverse DIY and DIWM customer behaviors.
Expert knowledge of email marketing best practices from contact strategy to creative iteration, and from testing setup to results sharing.
Superior organizational, strategic project management, and communication skills—handling complex campaign deployments under tight deadlines and high pressure across multiple teams and stakeholders.
Extensive hands‑on experience with enterprise‑level marketing cloud solutions and CRM tech stacks; familiarity with Braze, Movable Ink, or Stensul is a significant plus.
A "builder" mindset with a bold vision for efficient market entry and a decisive leader who can make transformative ideas come to life for our DIY and DIWM customers.
Thorough understanding of the levers behind properly managing a very large and complex installed base, with specific skills in segmenting and optimizing for the unique needs of DIY and DIWM customer groups.
Intuit is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, identity or expression, gender, age, national origin, citizenship, marital status, disability, veteran status, or any other characteristic protected by law. Pay and benefits are based on qualifications, performance, and other non‑discriminatory factors. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
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