AT&T
Lead Marketing Manager – Fiber Base
AT&T is seeking an experienced Lead Marketing Manager to drive Fiber Base marketing initiatives in Dallas, Texas. This role requires a minimum of 5 days of office presence per week and is not a relocation position.
Employment Details
Work Hours:
40 hours per week
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 – $215,800.00 per year
Key Responsibilities
Customer Journey Management
Design and implement strategic base management programs that enhance the customer journey/CX and drive growth.
Map the end‑to‑end journey for Fiber customers, identifying key touch points and opportunities to improve the overall experience.
Focus on creating measurable, meaningful, and impactful moments that ensure long‑term customer value.
Work closely with cross‑channel partners to address and resolve pain points along the customer journey.
Customer‑Centric Leadership
Act as an ambassador for the Fiber Base, ensuring that customer needs and satisfaction are at the core of all marketing activities.
Embed a customer‑first mindset across the marketing team and organization.
Omni‑Channel Strategy
Lead the development of an omni‑channel test‑and‑learn approach to optimize the customer journey and CX across all touchpoints, ensuring a consistent experience regardless of where the customer “lands.”
Utilize data‑driven insights to refine and personalize customer interactions.
Focus on Key Moments
Strategically manage critical customer touchpoints, including pre‑Go‑To‑Market, Early Tenure, Speed Upgrades/Downgrades, Right‑Sizing, Feature Adoption, and Convergence.
Develop targeted strategies to enhance engagement and satisfaction during these key moments.
Address Key Drivers
Identify and address known risks to the business and CX, moments causing friction, and opportunities to create brand affinity.
Implement initiatives to improve product experience and increase feature adoption.
Performance Metrics
Establish and monitor KPIs and metrics to evaluate the success of marketing initiatives.
Analyze performance data and provide insights and recommendations to senior management for continuous improvement.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is advantageous).
At least 7 years of marketing experience with a focus on customer journey and CX.
Proven success in developing and executing omni‑channel marketing strategies.
Strong analytical skills and a data‑driven approach to decision‑making.
Excellent communication, leadership, and interpersonal abilities.
Deep commitment to delivering exceptional customer experiences.
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (23 days of vacation annually and 9 company‑designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond state and local law may be available (unprotected)
Adoption reimbursement
Disability benefits (short‑term and long‑term)
Life and accidental death insurance
Supplemental benefit programs (critical illness, accident, hospital indemnity, group legal)
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone access
Equal Employment Opportunity AT&T is an Equal Employment Opportunity employer. AT&T provides opportunities to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity, expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. AT&T also provides reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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Employment Details
Work Hours:
40 hours per week
Time Type:
Regular
Location:
Dallas, Texas
Salary Range:
$143,800.00 – $215,800.00 per year
Key Responsibilities
Customer Journey Management
Design and implement strategic base management programs that enhance the customer journey/CX and drive growth.
Map the end‑to‑end journey for Fiber customers, identifying key touch points and opportunities to improve the overall experience.
Focus on creating measurable, meaningful, and impactful moments that ensure long‑term customer value.
Work closely with cross‑channel partners to address and resolve pain points along the customer journey.
Customer‑Centric Leadership
Act as an ambassador for the Fiber Base, ensuring that customer needs and satisfaction are at the core of all marketing activities.
Embed a customer‑first mindset across the marketing team and organization.
Omni‑Channel Strategy
Lead the development of an omni‑channel test‑and‑learn approach to optimize the customer journey and CX across all touchpoints, ensuring a consistent experience regardless of where the customer “lands.”
Utilize data‑driven insights to refine and personalize customer interactions.
Focus on Key Moments
Strategically manage critical customer touchpoints, including pre‑Go‑To‑Market, Early Tenure, Speed Upgrades/Downgrades, Right‑Sizing, Feature Adoption, and Convergence.
Develop targeted strategies to enhance engagement and satisfaction during these key moments.
Address Key Drivers
Identify and address known risks to the business and CX, moments causing friction, and opportunities to create brand affinity.
Implement initiatives to improve product experience and increase feature adoption.
Performance Metrics
Establish and monitor KPIs and metrics to evaluate the success of marketing initiatives.
Analyze performance data and provide insights and recommendations to senior management for continuous improvement.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is advantageous).
At least 7 years of marketing experience with a focus on customer journey and CX.
Proven success in developing and executing omni‑channel marketing strategies.
Strong analytical skills and a data‑driven approach to decision‑making.
Excellent communication, leadership, and interpersonal abilities.
Deep commitment to delivering exceptional customer experiences.
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (23 days of vacation annually and 9 company‑designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond state and local law may be available (unprotected)
Adoption reimbursement
Disability benefits (short‑term and long‑term)
Life and accidental death insurance
Supplemental benefit programs (critical illness, accident, hospital indemnity, group legal)
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories
AT&T internet (and fiber where available) and AT&T phone access
Equal Employment Opportunity AT&T is an Equal Employment Opportunity employer. AT&T provides opportunities to all persons regardless of age, color, national origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity, expression, genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law. AT&T also provides reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.
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