Velocity
Overview
The Brand Marketing Manager plays a key role in developing, directing, and executing brand marketing strategies across Velocity and its portfolio of brands. This role is responsible for writing campaign briefs, guiding creative execution, and ensuring all deliverables align with brand standards and business goals. The Brand Marketing Manager serves as the strategic and creative bridge between the marketing, creative, and leadership teams—translating business priorities into campaigns and content that build awareness, drive engagement, and strengthen brand equity. Success in this role requires strong brand storytelling skills, creative judgment, and operational follow-through. Duties and Responsibilities
Brand Strategy & Positioning
Develop and maintain brand strategies, messaging, and positioning to support company objectives. Translate business goals into integrated marketing strategies that strengthen brand awareness and perception. Lead annual brand planning including campaign themes, audience focus, and key initiatives.
Campaign Development & Creative Collaboration
Write detailed creative briefs that turn marketing objectives into clear direction for creative and digital teams. Collaborate with the Creative Director to align on campaign visuals, tone, and storytelling. Review and approve final creative work to ensure it meets brand standards and strategic intent. Partner with the Digital Marketing Director to ensure campaigns are optimized across web, paid, and social channels.
Cross-Functional Collaboration
Work with Sales, Events, and Product teams to ensure brand strategy supports lead generation and launch goals. Collaborate with PR, Events, and Partnerships teams to ensure consistent messaging and presentation across touchpoints. Partner with dealerships or retail channels to ensure brand consistency across all locations.
Content & Brand Governance
Oversee brand content planning and ensure deliverables align with brand tone and visual identity. Maintain and evolve brand guidelines for consistency across marketing materials and external communications. Audit brand assets regularly to ensure quality, cohesion, and proper usage across channels.
Performance & Reporting
Track brand and campaign performance metrics including engagement, awareness, and creative effectiveness. Analyze results to inform continuous improvement and future planning.
Qualifications
Strong background in brand marketing, creative strategy, and campaign development. Excellent writing skills for crafting briefs, messaging frameworks, and strategic documentation. Proven collaboration with creative teams to deliver cohesive storytelling. Exceptional organization and multitasking abilities. Strong collaboration skills across creative, digital, sales, and leadership teams. Experience in automotive, luxury, or lifestyle industries preferred. Education
Bachelor’s degree in Marketing, Communications, Event Management, or related field preferred. 5–7 years of experience in event management, brand partnerships, or experiential marketing. Proven track record of executing premium events and cultivating strategic brand partnerships. Physical Demands
Prolonged periods of sitting at a desk or workstation. Frequent use of hands for typing, writing, and reviewing creative materials. Occasional standing or walking during photoshoots, dealership visits, or meetings. Occasional travel for campaign shoots, brand events, or partner visits. Frequent communication with internal teams, vendors, and leadership via in-person, phone, or video. Ability to lift and transport marketing materials or equipment up to 20 pounds. Benefits
Compensation: Pay is based on experience and qualifications Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days Retirement: 401(k) with company match after 6 months at next enrollment period Paid Time Off: Paid time off and paid holidays Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity. Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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The Brand Marketing Manager plays a key role in developing, directing, and executing brand marketing strategies across Velocity and its portfolio of brands. This role is responsible for writing campaign briefs, guiding creative execution, and ensuring all deliverables align with brand standards and business goals. The Brand Marketing Manager serves as the strategic and creative bridge between the marketing, creative, and leadership teams—translating business priorities into campaigns and content that build awareness, drive engagement, and strengthen brand equity. Success in this role requires strong brand storytelling skills, creative judgment, and operational follow-through. Duties and Responsibilities
Brand Strategy & Positioning
Develop and maintain brand strategies, messaging, and positioning to support company objectives. Translate business goals into integrated marketing strategies that strengthen brand awareness and perception. Lead annual brand planning including campaign themes, audience focus, and key initiatives.
Campaign Development & Creative Collaboration
Write detailed creative briefs that turn marketing objectives into clear direction for creative and digital teams. Collaborate with the Creative Director to align on campaign visuals, tone, and storytelling. Review and approve final creative work to ensure it meets brand standards and strategic intent. Partner with the Digital Marketing Director to ensure campaigns are optimized across web, paid, and social channels.
Cross-Functional Collaboration
Work with Sales, Events, and Product teams to ensure brand strategy supports lead generation and launch goals. Collaborate with PR, Events, and Partnerships teams to ensure consistent messaging and presentation across touchpoints. Partner with dealerships or retail channels to ensure brand consistency across all locations.
Content & Brand Governance
Oversee brand content planning and ensure deliverables align with brand tone and visual identity. Maintain and evolve brand guidelines for consistency across marketing materials and external communications. Audit brand assets regularly to ensure quality, cohesion, and proper usage across channels.
Performance & Reporting
Track brand and campaign performance metrics including engagement, awareness, and creative effectiveness. Analyze results to inform continuous improvement and future planning.
Qualifications
Strong background in brand marketing, creative strategy, and campaign development. Excellent writing skills for crafting briefs, messaging frameworks, and strategic documentation. Proven collaboration with creative teams to deliver cohesive storytelling. Exceptional organization and multitasking abilities. Strong collaboration skills across creative, digital, sales, and leadership teams. Experience in automotive, luxury, or lifestyle industries preferred. Education
Bachelor’s degree in Marketing, Communications, Event Management, or related field preferred. 5–7 years of experience in event management, brand partnerships, or experiential marketing. Proven track record of executing premium events and cultivating strategic brand partnerships. Physical Demands
Prolonged periods of sitting at a desk or workstation. Frequent use of hands for typing, writing, and reviewing creative materials. Occasional standing or walking during photoshoots, dealership visits, or meetings. Occasional travel for campaign shoots, brand events, or partner visits. Frequent communication with internal teams, vendors, and leadership via in-person, phone, or video. Ability to lift and transport marketing materials or equipment up to 20 pounds. Benefits
Compensation: Pay is based on experience and qualifications Health & Wellness: Health/Dental/Vision/Life/Disability/Aflac available after 60 days Retirement: 401(k) with company match after 6 months at next enrollment period Paid Time Off: Paid time off and paid holidays Additional Perks: Company sponsored events, tool program, merchandise discounts, friendly team environment Job duties, salary, and benefits are subject to change throughout duration of employment with Velocity. Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
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