BioSpace
Manager, Omnichannel Analytics
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Manager, Omnichannel Analytics
role at
BioSpace
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description The role of
Omnichannel Analytics Manager
within AbbVie is to lead experimental test design & measurement, and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.
Primary Responsibilities
Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.)
Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad‑hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelors degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
Masters degree is preferred.
Hands‑on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with an ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Exceptional analytical, problem‑solving skills and attention to detail.
High motivation, strong work ethic and positive attitude while working under tight deadlines.
Compensation & Benefits Compensation range: $88,000.00–$160,000.00 (New York, NY). Additional benefits include paid time off, medical/dental/vision insurance, 401(k) plan, short‑term and long‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community.
Location New York, NY
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Manager, Omnichannel Analytics
role at
BioSpace
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
Job Description The role of
Omnichannel Analytics Manager
within AbbVie is to lead experimental test design & measurement, and development of Omnichannel analytics insights. The ideal candidate has a keen ability to interpret analytics insights and identify opportunities/gaps to inform Omnichannel Marketing strategy. The ideal candidate will also be able to convert insights into actionable recommendations and collaborate with stakeholders to deliver ROI results through exceptional oral and written communication.
Primary Responsibilities
Own Business data/attributes along with data sources and business rules that feed modeling, reporting and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plan and appropriate execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results including marketing ROI impact.
Establish media KPIs benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics (channels, audience, etc.)
Contribute to monthly Omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the Omnichannel experience.
Interpret Omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad‑hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelors degree required in one of the following fields: Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, and/or Quantitative Analysis.
Masters degree is preferred.
Hands‑on experience in coding SQL (BigQuery, Hue, SQL Assistant, etc.)
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with an ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Demonstrated experience in Omnichannel marketing and analytics space, such as digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge is preferred in the digital space (DMP, digital identity solution, data clean room, CDP, etc.)
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data etc. 3rd party pharmaceutical patients claim data is preferred.
Strong collaboration skills and ability to influence the development and adoption of analytic capabilities.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Exceptional analytical, problem‑solving skills and attention to detail.
High motivation, strong work ethic and positive attitude while working under tight deadlines.
Compensation & Benefits Compensation range: $88,000.00–$160,000.00 (New York, NY). Additional benefits include paid time off, medical/dental/vision insurance, 401(k) plan, short‑term and long‑term incentive programs.
Equal Opportunity Employer AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community.
Location New York, NY
#J-18808-Ljbffr