BioSpace
AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. The company strives to impact people’s lives across key therapeutic areas—immunology, oncology, neuroscience, eye care—and through its Allergan Aesthetics portfolio.
Job Description The
Omnichannel Analytics Manager
leads experimental test design, measurement, and development of omnichannel analytics insights. The role interprets analytics insights to inform omnichannel marketing strategy, converts insights into actionable recommendations, and collaborates with stakeholders to deliver ROI results through exceptional oral and written communication.
Primary Responsibilities
Own business data/attributes, data sources, and business rules that feed modeling, reporting, and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
Establish media KPI benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
Contribute to monthly omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the omnichannel experience.
Interpret omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad‑hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelor’s degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
Master’s degree preferred.
Hands‑on experience coding SQL (BigQuery, Hue, SQL Assistant, etc.).
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with an ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Demonstrated experience in omnichannel marketing and analytics space—digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge is preferred (DMP, digital identity solution, data clean room, CDP, etc.).
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; 3rd party pharmaceutical patient claim data is preferred.
Strong collaboration skills and ability to influence analytic capabilities adoption.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Exceptional analytical, problem‑solving skills and attention to detail.
High motivation, strong work ethic, and positive attitude while working under tight deadlines.
Additional Information
The compensation range described below is the range of possible base pay compensation that the company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
This job is eligible to participate in our long‑term incentive programs.
EEO Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.
Location / Compensation Disclosure East Irvine, CA – $63,750.00–$85,000.00 (6 months ago)
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Job Description The
Omnichannel Analytics Manager
leads experimental test design, measurement, and development of omnichannel analytics insights. The role interprets analytics insights to inform omnichannel marketing strategy, converts insights into actionable recommendations, and collaborates with stakeholders to deliver ROI results through exceptional oral and written communication.
Primary Responsibilities
Own business data/attributes, data sources, and business rules that feed modeling, reporting, and measurement.
Articulate business owner needs and support use case ideation and development.
Design experimental testing, measurement plans, and execution plans in partnership with the Digital Lab team and media agency of record.
Conduct testing measurements with established methodologies and deliver statistically significant results, including marketing ROI impact.
Establish media KPI benchmarks and maintain visibility to the correlation between media exposure and patient treatment adoption across marketing tactics.
Contribute to monthly omnichannel performance reporting, leveraging media performance measurement and analyses.
Perform digital audience analytics to inform personalized audience strategy and optimize the omnichannel experience.
Interpret omnichannel performance and audience insights to identify opportunities to target new patients.
Perform ad‑hoc analyses to deep dive drivers behind media and audience performance across paid and owned channels.
Qualifications
Bachelor’s degree in Physics, Engineering, Statistics, Econometrics, Actuarial Science, Decision Sciences, Operations Research, Applied Mathematics/Physics, or Quantitative Analysis.
Master’s degree preferred.
Hands‑on experience coding SQL (BigQuery, Hue, SQL Assistant, etc.).
5+ years of experience identifying and outlining key metrics and building campaign performance/measurement plans/marketing analytics.
Strong written and oral communication, with an ability to build insights and narrate a story with data.
Preferred Qualifications
Strong experience in brand marketing and optimization.
Demonstrated experience in omnichannel marketing and analytics space—digital media, search, social, websites, endemic, and familiarity with digital targeting, activation, trafficking, and measurement.
MarTech and big data knowledge is preferred (DMP, digital identity solution, data clean room, CDP, etc.).
Knowledge of digital marketing data from various publishers/channels and Adobe clickstream data; 3rd party pharmaceutical patient claim data is preferred.
Strong collaboration skills and ability to influence analytic capabilities adoption.
Strong planning and project management skills.
Ability to distill complex information into concise and impactful stories/presentations.
Exceptional analytical, problem‑solving skills and attention to detail.
High motivation, strong work ethic, and positive attitude while working under tight deadlines.
Additional Information
The compensation range described below is the range of possible base pay compensation that the company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short‑term incentive programs.
This job is eligible to participate in our long‑term incentive programs.
EEO Statement AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, and serving our community. Equal Opportunity Employer/Veterans/Disabled.
Location / Compensation Disclosure East Irvine, CA – $63,750.00–$85,000.00 (6 months ago)
#J-18808-Ljbffr