Intuit
Senior Marketing Manager, AI and Personalization
Intuit, Mountain View, California, us, 94039
Senior Marketing Manager, AI and Personalization
Join Intuit as a Senior Marketing Manager, AI and Personalization. In this role you will partner closely with product, engineering, analytics, and data science teams to accelerate adoption, engagement, and average revenue per customer across the QuickBooks ecosystem.
Overview Intuit is a mission‑driven, global financial technology platform that empowers people and small businesses to prosper. Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – revolutionize how individuals and enterprises manage finances, run small businesses, and pay employees. Within the Global Business Solutions Group (GBSG) we build next‑generation personalization capabilities for the QuickBooks ecosystem, driving adoption, deepening engagement, and increasing revenue.
Responsibilities
Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
Collaborate with internal advanced analytics and AI stakeholders to connect current capabilities and identify gaps.
Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
Lead test‑and‑learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
Shape multi‑channel strategies across email, push, SMS, web, and in‑product communications to deliver relevant, timely, and impactful customer experiences.
Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
Build business cases and report on the performance of new capabilities (e.g., revenue impact, ROI, retention) that demonstrate personalization initiatives’ impact.
Partner with execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and operations) to deliver use cases that support growth and innovation goals.
Contribute to the ongoing evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation across ELM and GBSG.
Qualifications
3‑5+ years of experience in personalization, CRM, growth, or data‑driven marketing with exposure to AI/ML applications (e.g., propensity models, recommendation systems, generative AI).
Breadth of knowledge across all CRM marketing channels with depth and hands‑on experience in at least one.
Demonstrated experience delivering AI in marketing, including fluency in model techniques, marketing use cases, and scalable personalization capabilities.
Strong strategic thinking, able to identify customer needs, business opportunities, and market trends to shape impactful personalization strategies.
Excellent communication and influence skills, crafting compelling, data‑backed narratives that align stakeholders and secure buy‑in.
Tech‑forward mindset comfortable applying AI, martech, and data tools to improve performance.
Skilled in data analysis and experimentation, building robust business cases, designing bold experiments, and iterating quickly to drive confident decision‑making.
Experience driving measurable results tied to customer adoption, engagement, or monetization.
Strong project‑management skills and familiarity with tools such as GitHub, JIRA, Confluence, Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and related data analysis tools.
High intellectual curiosity, growth mindset, and passion for personalization and AI innovation.
Compensation Base pay ranges by location: Bay Area, California
$128,000 – $173,000
Southern California
$120,000 – $162,000
This position is eligible for a cash bonus, equity rewards, and benefits in accordance with Intuit’s plans and programs. Pay is based on job‑related knowledge, skills, experience, and work location. Intuit conducts regular comparisons to promote pay equity.
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Overview Intuit is a mission‑driven, global financial technology platform that empowers people and small businesses to prosper. Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – revolutionize how individuals and enterprises manage finances, run small businesses, and pay employees. Within the Global Business Solutions Group (GBSG) we build next‑generation personalization capabilities for the QuickBooks ecosystem, driving adoption, deepening engagement, and increasing revenue.
Responsibilities
Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
Collaborate with internal advanced analytics and AI stakeholders to connect current capabilities and identify gaps.
Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
Lead test‑and‑learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
Shape multi‑channel strategies across email, push, SMS, web, and in‑product communications to deliver relevant, timely, and impactful customer experiences.
Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
Build business cases and report on the performance of new capabilities (e.g., revenue impact, ROI, retention) that demonstrate personalization initiatives’ impact.
Partner with execution teams (strategic planning, AI, CRM analytics, MarTech, SalesTech, and operations) to deliver use cases that support growth and innovation goals.
Contribute to the ongoing evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation across ELM and GBSG.
Qualifications
3‑5+ years of experience in personalization, CRM, growth, or data‑driven marketing with exposure to AI/ML applications (e.g., propensity models, recommendation systems, generative AI).
Breadth of knowledge across all CRM marketing channels with depth and hands‑on experience in at least one.
Demonstrated experience delivering AI in marketing, including fluency in model techniques, marketing use cases, and scalable personalization capabilities.
Strong strategic thinking, able to identify customer needs, business opportunities, and market trends to shape impactful personalization strategies.
Excellent communication and influence skills, crafting compelling, data‑backed narratives that align stakeholders and secure buy‑in.
Tech‑forward mindset comfortable applying AI, martech, and data tools to improve performance.
Skilled in data analysis and experimentation, building robust business cases, designing bold experiments, and iterating quickly to drive confident decision‑making.
Experience driving measurable results tied to customer adoption, engagement, or monetization.
Strong project‑management skills and familiarity with tools such as GitHub, JIRA, Confluence, Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and related data analysis tools.
High intellectual curiosity, growth mindset, and passion for personalization and AI innovation.
Compensation Base pay ranges by location: Bay Area, California
$128,000 – $173,000
Southern California
$120,000 – $162,000
This position is eligible for a cash bonus, equity rewards, and benefits in accordance with Intuit’s plans and programs. Pay is based on job‑related knowledge, skills, experience, and work location. Intuit conducts regular comparisons to promote pay equity.
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