Intuit
Senior Marketing Manager, AI and Personalization
Intuit, Los Angeles, California, United States, 90079
Senior Marketing Manager, AI and Personalization
Join to apply for the
Senior Marketing Manager, AI and Personalization
role at
Intuit .
Overview Intuit is a mission-driven, global financial technology platform that gives everyone the opportunity to prosper. We solve our customers’ most important problems using technology to put more money in their pockets, eliminate work and drudgery, and help customers make confident financial decisions. Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – define our commitment to revolutionizing how people manage their finances, run small businesses, and pay employees. Within Intuit, the Global Business Solutions Group (GBSG) powers the QuickBooks ecosystem and ELM is building next-generation personalization capabilities to reimagine how we engage customers across touchpoints.
Role summary We are seeking a
Senior Marketing Manager, AI and Personalization
to join our Lifecycle Transformation and Growth (LTG) team. You will partner closely with product, engineering, analytics, and data science teams to identify, prioritize, and deliver personalization and AI-driven use cases that improve customer experiences and drive measurable business impact across the QuickBooks ecosystem.
Responsibilities
Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
Collaborate with internal advanced analytics and AI stakeholders to understand capabilities, identify gaps, and articulate requirements with product managers.
Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
Lead test-and-learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
Shape multi-channel strategies across email, push, SMS, web, and in-product communications to deliver relevant, timely experiences.
Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
Build business cases and opportunity sizing; report on performance of new capabilities (e.g., revenue impact, ROI, retention).
Partner with execution teams to ensure use cases are delivered as expected to support growth and innovation goals.
Contribute to the evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation.
Qualifications
3-5+ years of experience in personalization, CRM, growth, or data-driven marketing, with exposure to AI/ML applications (e.g., propensity models, recommendation systems, generative AI).
Breadth of knowledge across CRM marketing channels (email, push, SMS, in-product display ads) with depth in at least one area.
Experience delivering AI in marketing; ability to partner across product, engineering, analytics, and data science to deliver scalable personalization.
Strong strategic thinking to identify customer needs, opportunities, and trends for impactful personalization strategies.
Excellent communication and influence skills; ability to present data-backed narratives and secure buy-in.
Tech-forward mindset; comfortable applying AI, marTech, and data tools to improve performance and personalization.
Proficiency in data analysis and experimentation; builds robust business cases and designs experiments to drive decisions.
Track record of measurable results in customer adoption, engagement, or monetization.
Clear communication of objectives, plans, status, and results with a focus on key metrics.
High intellectual curiosity and growth mindset; passion for pushing personalization and AI innovation.
Proficiency with project management tools (GitHub, JIRA, Confluence), Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and related data tools.
Employment details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Location: Culver City, CA (as listed in postings). Compensation is competitive and may include base salary, bonus, equity, and benefits in line with company plans.
EEO statement: Pay offered is based on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular comparisons across categories of ethnicity and gender to drive pay equity.
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Senior Marketing Manager, AI and Personalization
role at
Intuit .
Overview Intuit is a mission-driven, global financial technology platform that gives everyone the opportunity to prosper. We solve our customers’ most important problems using technology to put more money in their pockets, eliminate work and drudgery, and help customers make confident financial decisions. Our flagship products – QuickBooks, TurboTax, Credit Karma and Mailchimp – define our commitment to revolutionizing how people manage their finances, run small businesses, and pay employees. Within Intuit, the Global Business Solutions Group (GBSG) powers the QuickBooks ecosystem and ELM is building next-generation personalization capabilities to reimagine how we engage customers across touchpoints.
Role summary We are seeking a
Senior Marketing Manager, AI and Personalization
to join our Lifecycle Transformation and Growth (LTG) team. You will partner closely with product, engineering, analytics, and data science teams to identify, prioritize, and deliver personalization and AI-driven use cases that improve customer experiences and drive measurable business impact across the QuickBooks ecosystem.
Responsibilities
Partner with product, engineering, analytics, and data science teams to define and implement new personalization and AI use cases that accelerate adoption, engagement, and ARPC.
Collaborate with internal advanced analytics and AI stakeholders to understand capabilities, identify gaps, and articulate requirements with product managers.
Translate customer insights, behavioral data, and business needs into prioritized opportunities and technical requirements.
Lead test-and-learn roadmaps that validate hypotheses, leveraging experimentation frameworks to optimize personalization strategies.
Shape multi-channel strategies across email, push, SMS, web, and in-product communications to deliver relevant, timely experiences.
Ensure alignment between personalization roadmaps, technical feasibility, and business impact.
Build business cases and opportunity sizing; report on performance of new capabilities (e.g., revenue impact, ROI, retention).
Partner with execution teams to ensure use cases are delivered as expected to support growth and innovation goals.
Contribute to the evolution of Intuit’s CRM and personalization capability stack, advancing best practices and scaling innovation.
Qualifications
3-5+ years of experience in personalization, CRM, growth, or data-driven marketing, with exposure to AI/ML applications (e.g., propensity models, recommendation systems, generative AI).
Breadth of knowledge across CRM marketing channels (email, push, SMS, in-product display ads) with depth in at least one area.
Experience delivering AI in marketing; ability to partner across product, engineering, analytics, and data science to deliver scalable personalization.
Strong strategic thinking to identify customer needs, opportunities, and trends for impactful personalization strategies.
Excellent communication and influence skills; ability to present data-backed narratives and secure buy-in.
Tech-forward mindset; comfortable applying AI, marTech, and data tools to improve performance and personalization.
Proficiency in data analysis and experimentation; builds robust business cases and designs experiments to drive decisions.
Track record of measurable results in customer adoption, engagement, or monetization.
Clear communication of objectives, plans, status, and results with a focus on key metrics.
High intellectual curiosity and growth mindset; passion for pushing personalization and AI innovation.
Proficiency with project management tools (GitHub, JIRA, Confluence), Google Docs, Excel, Qlik Sense, Tableau, Amplitude, and related data tools.
Employment details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Software Development
Location: Culver City, CA (as listed in postings). Compensation is competitive and may include base salary, bonus, equity, and benefits in line with company plans.
EEO statement: Pay offered is based on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular comparisons across categories of ethnicity and gender to drive pay equity.
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