HelloFresh
As the Director, Search Marketing International, you will be responsible for the largest multi‑MM$ performance digital channel across our International brand portfolio. You will lead a team of Search experts (SEA/SEO & ASA/ASO) and help us scale cost‑effective customer acquisition and reactivation campaigns across multiple biddable product categories. Reporting to the Senior Director, Performance Marketing International, you will help develop and execute strategic plans, use analytics to inform decisions and drive execution to optimize marketing budgets against company profitability goals.
Responsibilities
Plan, design, and lead the day‑to‑day execution of Search campaigns
Conduct comprehensive audits to bring our Search account setup to industry “best in class” standards
Lead keyword research, content gap recommendations, strategic optimization of ad formats, competitor analysis, and landing page/site improvements
Own all campaign management, from budgeting, to ROI optimization on a day‑to‑day basis.
Create automated dashboards, run reports, measure performance, conduct post‑analysis, and share insights with stakeholders to ensure teams are pacing to meet goals.
Grow the team and develop them into a true “center of excellence” for Search internationally.
Work closely with Marketing Analytics to execute tests across search portfolios to measure incrementality and marginal efficiency and consequently optimize in‑house systems and algorithms to profitably scale our Search marketing programs.
Partner with internal teams, such as Pricing & Discount and CRM, to optimize campaign performance through tighter targeting/retargeting and incentive structures across customer cohorts.
Work with the Brand team to oversee and provide feedback on ad copies and creatives.
Qualifications
Passionate about deducing consumer experience and the signals Google uses to evaluate information
Persistent with a strong Bias‑to‑Action and a track record of driving performance. Strong experience in other growth/performance marketing channels (Display, Programmatic) is a plus.
Expert in Mobile App full‑funnel strategies, tracking setups and troubleshooting
A natural hustler with a contagious “can‑do” attitude who thrives in fast‑paced environments
An expert in search bidding strategies and understanding auction dynamics and objectives including vCPM, tCPA & tROAS
Analytically gifted with an ability to turn trends into actionable insights and hypotheses
Responsible, diligent and with a passion for owning projects from start to finish
A strong communicator (both written and verbal) and truly an “egoless” team player
At ease with engaging with other Directors and C‑suite level executives to communicate performance and its impact on revenue and profitability of the business
Strong analytically, using data to optimize day‑to‑day performance and run split‑testing campaigns
Minimum Requirements
A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription‑based businesses
8+ years experience in Google Advertising ecosystem, either from an agency or client‑side role
5+ years experience in team management and leadership roles
Knowledge of Google bidding, targeting, and optimization
Familiarity with tag management & app tracking setup and troubleshooting
Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
Experience working with performance marketing metrics and platform reporting
Experience working with Media‑Mix‑Models, Multi‑Touch/Data‑Driven Attributions, or other advanced marketing measurement methodologies
Strong organizational skills and project management ability
Industry certifications on Google and Bing Ads
What We Offer
Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh‑subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
New York Pay Range:
$274—$290 USD
This position is also eligible for the HelloFresh equity plan.
Seniority Level Director
Employment Type Full‑time
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Responsibilities
Plan, design, and lead the day‑to‑day execution of Search campaigns
Conduct comprehensive audits to bring our Search account setup to industry “best in class” standards
Lead keyword research, content gap recommendations, strategic optimization of ad formats, competitor analysis, and landing page/site improvements
Own all campaign management, from budgeting, to ROI optimization on a day‑to‑day basis.
Create automated dashboards, run reports, measure performance, conduct post‑analysis, and share insights with stakeholders to ensure teams are pacing to meet goals.
Grow the team and develop them into a true “center of excellence” for Search internationally.
Work closely with Marketing Analytics to execute tests across search portfolios to measure incrementality and marginal efficiency and consequently optimize in‑house systems and algorithms to profitably scale our Search marketing programs.
Partner with internal teams, such as Pricing & Discount and CRM, to optimize campaign performance through tighter targeting/retargeting and incentive structures across customer cohorts.
Work with the Brand team to oversee and provide feedback on ad copies and creatives.
Qualifications
Passionate about deducing consumer experience and the signals Google uses to evaluate information
Persistent with a strong Bias‑to‑Action and a track record of driving performance. Strong experience in other growth/performance marketing channels (Display, Programmatic) is a plus.
Expert in Mobile App full‑funnel strategies, tracking setups and troubleshooting
A natural hustler with a contagious “can‑do” attitude who thrives in fast‑paced environments
An expert in search bidding strategies and understanding auction dynamics and objectives including vCPM, tCPA & tROAS
Analytically gifted with an ability to turn trends into actionable insights and hypotheses
Responsible, diligent and with a passion for owning projects from start to finish
A strong communicator (both written and verbal) and truly an “egoless” team player
At ease with engaging with other Directors and C‑suite level executives to communicate performance and its impact on revenue and profitability of the business
Strong analytically, using data to optimize day‑to‑day performance and run split‑testing campaigns
Minimum Requirements
A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role within D2C or subscription‑based businesses
8+ years experience in Google Advertising ecosystem, either from an agency or client‑side role
5+ years experience in team management and leadership roles
Knowledge of Google bidding, targeting, and optimization
Familiarity with tag management & app tracking setup and troubleshooting
Experience managing campaigns in all Google campaign types: Keyword Search, PMAX, Shopping, etc.
Experience working with performance marketing metrics and platform reporting
Experience working with Media‑Mix‑Models, Multi‑Touch/Data‑Driven Attributions, or other advanced marketing measurement methodologies
Strong organizational skills and project management ability
Industry certifications on Google and Bing Ads
What We Offer
Immerse yourself in a diverse global community of 90+ nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh‑subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
New York Pay Range:
$274—$290 USD
This position is also eligible for the HelloFresh equity plan.
Seniority Level Director
Employment Type Full‑time
#J-18808-Ljbffr