Specialized Bicycle Components
Senior Brand Marketing Specialist
Specialized Bicycle Components, Morgan Hill, California, us, 95038
2 days ago Be among the first 25 applicants
This is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven by innovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’ll play a key role in shaping how our most advanced products come to life—through powerful storytelling, breakthrough campaigns, and unforgettable rider experiences. You’ll collaborate across disciplines—from design and product to global and regional marketing—to define positioning, create go-to-market plans, and craft stories that cut through and stand the test of time. You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, and bring incredible innovation to riders everywhere. If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, and relentless curiosity—this is your opportunity to leave your mark on a brand that defines performance. Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global Rider Promise team, Product, and regional marketing leads to deliver bold, premium, and consistent storytelling that builds brand equity and inspires riders across the globe.
Role & Responsibilities
Implement best‑in‑class product marketing for equipment related products across shoes, saddles, wheels, tires and more.
Own end‑to‑end product marketing campaigns from ideation and briefing to asset creation, messaging, and go‑live logistics.
Define the right introduction strategy for new product introductions (NPIs), including sustain plans, in collaboration with the Global Equipment Program Manager.
Create marketing campaigns to support the sell‑through of slow‑moving products.
Develop and execute marketing campaigns and initiatives to promote the equipment category, helping define messaging and creative with the Equipment Program Manager.
Conduct comprehensive market analysis to identify trends and opportunities against competitors and provide feedback to product to refine product lines.
Ensure consistency in brand messaging and visual identity across all marketing channels and materials.
Help shape the brand’s visual identity and create compelling narratives across digital, social, e‑commerce, retail, and experiential platforms.
Collaborate with product design, operations, retail, CRM, and digital teams to ensure an authentic and consistent presence across key touchpoints.
Collaborate with regional marketing teams to translate global brand strategies effectively and authentically in regional markets.
Lead marketing kick‑off meetings and present 12‑month calendar to leadership annually.
Support and lead product launches worldwide, demonstrating what great looks like in presenting a product, strategy, and idea.
Support Category/Product teams with feedback on pricing, product line‑up, demand planning, and introductions.
Provide insights based on market feedback around consumer behavior, trends, and the competitive landscape.
What You’ll Need To Win
A degree in Marketing, Business, or a related field.
Proven experience in marketing strategy development and execution, preferably in a similar industry.
Strong project management skills with the ability to handle multiple projects simultaneously.
Excellent communication and interpersonal skills, capable of building strong relationships with diverse stakeholders.
Creative and strategic thinker with a passion for driving brand growth.
Ability to work under pressure and meet tight deadlines.
Experience in managing budgets and evaluating ROI.
Knowledge of the cycling industry and consumer behavior trends is a plus.
Experience with copywriting is a plus.
Pay Below is a summary of compensation elements for this role at the company if based in the following locations:
California Base Pay Range: $90,000 - $115,000
At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.
Benefits As a full‑time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.
Competitive pay with annual performance‑based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High‑Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.
Company‑paid Life, AD&D, Short‑Term Disability, and Long‑Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well‑being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non‑birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro‑Deal Discounts and Perks
For additional information on benefits and perks, please visit: https://benefits.specialized.com.
We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!
#J-18808-Ljbffr
This is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven by innovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’ll play a key role in shaping how our most advanced products come to life—through powerful storytelling, breakthrough campaigns, and unforgettable rider experiences. You’ll collaborate across disciplines—from design and product to global and regional marketing—to define positioning, create go-to-market plans, and craft stories that cut through and stand the test of time. You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, and bring incredible innovation to riders everywhere. If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, and relentless curiosity—this is your opportunity to leave your mark on a brand that defines performance. Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global Rider Promise team, Product, and regional marketing leads to deliver bold, premium, and consistent storytelling that builds brand equity and inspires riders across the globe.
Role & Responsibilities
Implement best‑in‑class product marketing for equipment related products across shoes, saddles, wheels, tires and more.
Own end‑to‑end product marketing campaigns from ideation and briefing to asset creation, messaging, and go‑live logistics.
Define the right introduction strategy for new product introductions (NPIs), including sustain plans, in collaboration with the Global Equipment Program Manager.
Create marketing campaigns to support the sell‑through of slow‑moving products.
Develop and execute marketing campaigns and initiatives to promote the equipment category, helping define messaging and creative with the Equipment Program Manager.
Conduct comprehensive market analysis to identify trends and opportunities against competitors and provide feedback to product to refine product lines.
Ensure consistency in brand messaging and visual identity across all marketing channels and materials.
Help shape the brand’s visual identity and create compelling narratives across digital, social, e‑commerce, retail, and experiential platforms.
Collaborate with product design, operations, retail, CRM, and digital teams to ensure an authentic and consistent presence across key touchpoints.
Collaborate with regional marketing teams to translate global brand strategies effectively and authentically in regional markets.
Lead marketing kick‑off meetings and present 12‑month calendar to leadership annually.
Support and lead product launches worldwide, demonstrating what great looks like in presenting a product, strategy, and idea.
Support Category/Product teams with feedback on pricing, product line‑up, demand planning, and introductions.
Provide insights based on market feedback around consumer behavior, trends, and the competitive landscape.
What You’ll Need To Win
A degree in Marketing, Business, or a related field.
Proven experience in marketing strategy development and execution, preferably in a similar industry.
Strong project management skills with the ability to handle multiple projects simultaneously.
Excellent communication and interpersonal skills, capable of building strong relationships with diverse stakeholders.
Creative and strategic thinker with a passion for driving brand growth.
Ability to work under pressure and meet tight deadlines.
Experience in managing budgets and evaluating ROI.
Knowledge of the cycling industry and consumer behavior trends is a plus.
Experience with copywriting is a plus.
Pay Below is a summary of compensation elements for this role at the company if based in the following locations:
California Base Pay Range: $90,000 - $115,000
At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.
Benefits As a full‑time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.
Competitive pay with annual performance‑based reviews for continued growth and recognition
Comprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)
Health Savings Account (HSA) with employer HSA contributions when enrolled in the High‑Deductible Healthcare Plan (HDHP)
Dental and Vision plans
401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the company
Annual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.
Company‑paid Life, AD&D, Short‑Term Disability, and Long‑Term Disability Insurance
Employee Assistance Program that provides access to individualized mental well‑being care
Generous Vacation, Sick, Paid Holidays, and Volunteer Time Off
14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non‑birthing parents, plus a Specialized bike for your new baby
Up to $9,000 annually in Career Development & Degree Assistance
Up to $250 annually in Fitness & Wellness Reimbursement
Industry Pro‑Deal Discounts and Perks
For additional information on benefits and perks, please visit: https://benefits.specialized.com.
We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at Specialized!
#J-18808-Ljbffr