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International Business Education & Accreditation Council

Chief Marketing Officer (CMO)

International Business Education & Accreditation Council, New York, New York, us, 10261

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CEO, Founder, MBA Standards Board | Advocating for Skills-Based Competency in MBA Education About IBEAC

The

International Business Education & Accreditation Council (IBEAC)

is a global standards and accreditation body dedicated to

elevating the quality, integrity, and accessibility of business education worldwide .

We work with universities, credentialing organizations, and industry leaders to align academic programs with the realities of a rapidly changing global economy. Our mission is to set high-impact, transparent standards for

AI-era online business education , driving trust, innovation, and future-ready leadership.

This is an extraordinary opportunity to help shape the voice, reach, and global reputation of a fast‑rising organization redefining business education standards.

Role: Chief Marketing Officer (CMO) We’re seeking a

strategic, visionary CMO

to serve as the growth engine of our organization. Fractional CMO's are welcome. This leader will architect and execute marketing strategies that

amplify IBEAC’s global brand , deepen stakeholder trust, and drive engagement across universities, corporate partners, students, and executive leaders. You’ll lead the marketing function from the ground up — brand positioning, storytelling, digital engagement, and strategic campaigns — to establish IBEAC as the

gold standard for next‑generation business education .

Key Responsibilities Strategic Leadership & Brand Building

Develop and execute a comprehensive global marketing strategy aligned with IBEAC’s mission and growth goals.

Position IBEAC as a trusted global brand in business education and accreditation.

Lead brand messaging, positioning, and thought leadership campaigns to strengthen our market presence.

Digital, PR & Growth Marketing

Oversee all digital marketing, advertising, PR, and content initiatives.

Build multi‑channel campaigns that drive awareness, engagement, and lead generation with universities, executive education programs, and corporate partners.

Elevate IBEAC’s visibility through media relations, strategic communications, and global education events.

Community & Ecosystem Engagement

Partner with universities, corporate sponsors, and education innovators to expand IBEAC’s ecosystem.

Lead outreach strategies to drive member growth, event participation, and international collaboration.

Build ambassador and influencer programs to scale visibility and trust.

Leadership & Execution

Build and lead a high‑performing marketing team (internal and agency‑based).

Own KPIs across growth, engagement, and brand metrics.

Report directly to the CEO and work closely with executive leadership to shape the organization’s growth strategy.

Requirements

3+ years in marketing leadership, ideally with experience in student recruiting, enrollment or other funnel acquisition from cold contact to enrollment processes.

Proven track record of building and scaling brands through multi‑channel marketing strategies.

Experience leading digital marketing, PR, content, and demand generation campaigns.

Strong storytelling and strategic communications skills.

Data‑driven operator who can translate vision into measurable growth.

Global mindset with the ability to work across regions, cultures, and markets.

Experience managing lean teams and agencies.

Preferred Qualifications

Experience in higher education, edtech, or global nonprofit marketing.

Background in building thought marketing funnels, outreach and conversion steps to enrollment.

Strong media and partnership networks.

What We Offer

A mission‑driven leadership opportunity to

shape the future of global business education .

Fully remote role with global reach.

Competitive executive compensation.

High visibility with academic, corporate, and policy leaders worldwide.

Opportunity to build and scale a marketing function from the ground up.

Collaborative, future‑focused leadership culture.

Ready to lead a global movement in business education?

Apply directly on LinkedIn.

#CMO #MarketingLeadership #BrandStrategy #GrowthMarketing #FutureOfWork #AI #Hiring #Leadership #IBEAC

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