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KOMU-TV

Social Media and Affiliate Manager

KOMU-TV, Scottsdale, Arizona, us, 85261

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Influencer and Content Manager

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KOMU-TV

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This role is provided by KOMU-TV. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range $55,000.00/yr - $62,000.00/yr

Purpose of Role To

grow Modern Warrior’s reach, trust, and revenue

by building an ecosystem of

affiliates, creators, and customers

who authentically share their experiences through content that converts. This role bridges

social media, affiliate management, and brand storytelling

to make Modern Warrior’s vision — “to make a million friends healthy” — come alive in measurable ways.

Core Accountabilities (KPIs) You are responsible for both

people (affiliate community)

and

performance (content & sales) . The guiding principle is: “Health fuels relationships, and relationships fuel health.” Every post, DM, and piece of content you ship should move us closer to that mission.

Affiliate Program Performance

Affiliate Outreach (per week)

– 60–80 new contacts. Identify and contact new micro/mid-tier creators on IG, TikTok, YouTube, and podcasts. Log in Refersion.

Affiliate Activation Rate

– 25–35%. % of invited creators who post or share affiliate links within 7 days of onboarding.

Active Affiliates (rolling 30 days)

– 45–60. Maintain a strong, engaged roster of creators who consistently generate reach & content.

Affiliate-Attributed New Revenue

– $20K–$35K/month. Direct sales attributed to affiliate links/codes.

AOV (Affiliate Orders)

– $95–$110. Push bundles like “Body Repair Plan” and pair Ready + Realign to increase cart value.

Subscription Mix (Affiliate)

– 15–25%. Encourage affiliates to promote recurring subscriptions.

Click Purchase Rate (Affiliate)

– 3.0–4.5%. Conversion rate of visitors from affiliate links.

Content Creation & Social Impact

Top-Performing Affiliate Posts Repurposed (per week)

– 6–10. Identify and repost high-performing UGC to MW brand pages (IG, TikTok, YouTube).

UGC Assets Captured (per week)

– 10–15. FaceTime interviews, customer reviews, and authentic testimonial clips.

Engagement Rate (Brand Pages)

– 3–5%. Average likes/comments/saves on MW brand posts.

Gamified Challenge (monthly)

– 1. Host affiliate competitions.

UGC-to-Ad Conversion Rate

– 2.5–3.5%. Measure performance of UGC pieces cropped into Meta/Google ads.

Branded Leadership Content

– 1–2 posts/week. Ensure CEO and COO publish leadership-aligned posts reinforcing MW vision.

Core Responsibilities These are your repeatable, tactical actions that make your KPIs move. They’re divided by frequency for clarity and accountability.

Daily Responsibilities

Affiliate Recruitment & Outreach

Source 12–20 new affiliates or micro-influencers daily.

Target niches: wellness, fitness, mindset, recovery, nootropics, self-improvement.

Use Refersion for tracking, link creation, and onboarding.

Personalize outreach — compliment authenticity, content quality, or mission alignment.

Affiliate Management

Approve affiliate applications daily.

Send onboarding materials (briefs, discount codes, content examples, guidelines).

Add affiliate notes into Refersion CRM.

Check daily for new affiliate-generated content; reshare high performers.

Content Repurposing

Select 1–2 affiliate or customer videos for reposting.

Tag affiliate properly; highlight their authenticity.

Save all UGC to shared content library (by category: Transformation, Routine, Humor, Real Talk).

Always prioritize content that feels human, not polished.

Community Gamification

Engage on affiliate posts via likes/comments.

Highlight winners of ongoing affiliate challenges.

Share leaderboard updates in affiliate chat channels.

Customer & Leadership Integration

Review new customer reviews and text testimonials.

Clip or quote the best ones for story posts.

Coordinate 1–2 story posts from James (CEO) or Sara (COO) weekly to humanize leadership.

Weekly Responsibilities

Performance Review (Every Monday)

Review affiliate revenue, AOV, conversion rates, and content volume from Refersion.

Track social media metrics (engagement, follower growth, UGC conversions).

Identify top 10 performing affiliates by sales and by content engagement.

Creator Brief Pack (Every Tuesday)

Send new creative briefs with examples and trending audio.

Include top UGC examples and hook templates (Proof Story Transformation Humor).

Reinforce current campaign.

Top Content Audit (Every Wednesday)

Analyze highest-performing affiliate and customer content.

Select best 3–5 to repost on MW pages.

Crop at least one for ad testing.

Affiliate Coaching (Every Thursday)

Review and go over purpose, values, and vision to inform how they talk.

DM or voice note affiliates to give quick wins (“the caption hit,” “the camera angle performed”).

Offer feedback and ideas for next week.

Gamification Review (Every Friday)

Update affiliate leaderboard.

Announce weekly winner on Stories & tag them.

Send small reward (free product, merch, early access).

Core Competencies

Affiliate Management

– Recruiting, activating, and retaining engaged affiliates.

Performance Literacy

– Reads dashboards daily; knows how to move conversion rates, AOV, and content metrics.

Content Curation & Editing

– Excellent eye for what performs; knows how to crop, caption, and format UGC.

Gamification & Community Energy

– Can design challenges, scoreboards, and small competitions that create excitement and participation.

Storytelling Alignment

– Understands MW’s voice and translates that tone into captions and communication.

Creator Coaching

– Helps affiliates produce better content by sharing winning examples and constructive guidance.

Tool Proficiency

– Mastery of Refersion, Shopify, Klaviyo, Meta Business Suite.

Collaboration with Leadership

– Works closely with James and Sara to ensure social storytelling reflects brand purpose and direction.

Traits and Core Values Fit

Curiosity before judgment — always asking “why did this work?” before assuming.

Play the game & have fun — treats social growth as a creative competition, not a chore.

Radical honesty — transparent about what’s working and what’s not.

Complete commitment — shows up consistently; no shortcuts, no excuses.

Genuine encouragement — motivates affiliates by recognizing effort and progress.

Action-oriented learner — tests quickly, learns fast, and documents insights.

Operating Rhythm (Execution Cadence)

Daily (Mon–Fri)

– Outreach, affiliate engagement, content reposting, gamification. 12–20 new contacts, 2 reposts/day, 1 leaderboard update.

Monday

– Metrics Pulse: Revenue dashboard review + “Top 10 Affiliate” update.

Tuesday

– Creator Briefs: Weekly creative pack (trending audio + UGC examples).

Wednesday

– Content Lab: Select best-performing posts for MW page reposts.

Thursday

– Coaching Calls: 5–10 affiliate check-ins.

Friday

– Challenge Recap: Weekly winner announcement + rewards distribution.

Monthly

– Deep Dive: Refersion + Klaviyo report, ROI analysis, affiliate tier upgrade.

What “Great” Looks Like In The First 90 Days 1500–2000 new affiliates contacted. 150+ active affiliates posting regularly. 60+ top-tier content creators onboarded. 10+ high-performing posts/week on MW social channels. $20K–$35K affiliate-attributed revenue per month. Content library of 500+ UGC assets, categorized & tagged. Consistent gamification with at least 50% affiliate participation per challenge. MW social pages feel authentic, high-energy, and aligned with leadership’s voice.

Seniority Level Associate

Employment Type Full-time

Job Function Other

Industries Marketing Services

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