The City University of New York
Communications Marketing Director
The City University of New York, New York, New York, us, 10261
Overview
Bronx Community College is seeking an experienced professional with multi-faceted marketing, communications and project management skills to serve as the Communications Marketing Director. The position reports to the Assistant Vice President for Marketing & Communications and is responsible for overseeing the day-to-day operations of the department, managing the team, and aligning the office with the strategic vision and goals of the AVP. The Communications Marketing Director will oversee daily operations for marketing, communications, production, and related activities at Bronx Community College, and will implement marketing and communications strategies, ensure brand identity, direct electronic, online and multimedia communications, and provide editorial, technical and production expertise. Responsibilities
Executes marketing strategies and communications activities on behalf of the college, including external and internal communications and systems. Under the purview of the AVP, maintains oversight and direction of content and organization of BCC’s website; analyzes and evaluates new standards, technologies and trends in web development, design, and delivery. Responsible for ensuring BCC’s brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal. Forecasting, developing, advocating for, and managing the department budget. Overseeing the management, monitoring, mediation and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter and Instagram; and evaluating new platforms and technologies. Assist the AVP for Marketing & Communications in the department’s production efforts, including managing and directing the overall planning, development, and implementation of day-to-day production operations. Develop and define project goals, scope, and deliverables, ensuring efficient management of project plans, teams, timelines, resources, quality standards, and proactive communication with stakeholders throughout the project lifecycle. Monitor project progress and provide detailed reports on measurable items, such as milestones and deliverables. Other related duties as assigned. Qualifications
Bachelor's Degree and eight years' related experience required. Preferred Qualifications
At least four years of related experience with public relations, communication, and/or journalism (as part of the required eight years' related experience). Prior experience in communications and/or PR in a higher education setting; Strong leadership qualities, excellent interpersonal and communication skills, and the ability to manage multiple projects across various departments at the college; Strong research and writing skills; creative and compelling narrative skills; and adaptive writing skills for various print and digital media platforms; Strong organization skills, and the ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information items; Strong Adobe Creative Suite, InDesign, Illustrator, Photoshop, etc.; Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment; Commitment to campus values of diversity, equity, and inclusion. CUNY Title Overview
Develops, implements, and oversees College-wide marketing plans to achieve institutional goals. Designs and executes a comprehensive strategic plan for marketing, advertising and communications. Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals. Provides professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media. Manages and develops internal staff and external resources. Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns. Performs related duties as assigned. CUNY Title
Higher Education Officer FLSA
Exempt Compensation And Benefits
$102,747 - $131,440. Salary commensurate with education and experience. CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer health plans, retirement/pension benefits, tuition waivers for CUNY graduate study, and generous paid time off. How To Apply
Only applications submitted through CUNYfirst will be considered for this position. If you are viewing this job posting externally, please apply as follows: Go to https://cuny.jobs/ Search for Job Opening ID Number 31229 Click on the Apply Now button and follow the instructions Applications must be uploaded to the CUNYfirst job application website with the following attachments as a single PDF document: Cover Letter; Resume/Curriculum Vitae; 3 Professional References with phone numbers and email addresses listed. Closing Date
11/20/2025 Equal Employment Opportunity
CUNY encourages people with disabilities, minorities, veterans and women to apply. CUNY also includes Italian Americans among protected groups. EEO/AA/Vet/Disability Employer.
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Bronx Community College is seeking an experienced professional with multi-faceted marketing, communications and project management skills to serve as the Communications Marketing Director. The position reports to the Assistant Vice President for Marketing & Communications and is responsible for overseeing the day-to-day operations of the department, managing the team, and aligning the office with the strategic vision and goals of the AVP. The Communications Marketing Director will oversee daily operations for marketing, communications, production, and related activities at Bronx Community College, and will implement marketing and communications strategies, ensure brand identity, direct electronic, online and multimedia communications, and provide editorial, technical and production expertise. Responsibilities
Executes marketing strategies and communications activities on behalf of the college, including external and internal communications and systems. Under the purview of the AVP, maintains oversight and direction of content and organization of BCC’s website; analyzes and evaluates new standards, technologies and trends in web development, design, and delivery. Responsible for ensuring BCC’s brand identity and voice is maintained and utilized in all messaging through online, print, and multimedia channels, both external and internal. Forecasting, developing, advocating for, and managing the department budget. Overseeing the management, monitoring, mediation and analysis of all social media platforms for the college, including but not limited to Facebook, LinkedIn, Twitter and Instagram; and evaluating new platforms and technologies. Assist the AVP for Marketing & Communications in the department’s production efforts, including managing and directing the overall planning, development, and implementation of day-to-day production operations. Develop and define project goals, scope, and deliverables, ensuring efficient management of project plans, teams, timelines, resources, quality standards, and proactive communication with stakeholders throughout the project lifecycle. Monitor project progress and provide detailed reports on measurable items, such as milestones and deliverables. Other related duties as assigned. Qualifications
Bachelor's Degree and eight years' related experience required. Preferred Qualifications
At least four years of related experience with public relations, communication, and/or journalism (as part of the required eight years' related experience). Prior experience in communications and/or PR in a higher education setting; Strong leadership qualities, excellent interpersonal and communication skills, and the ability to manage multiple projects across various departments at the college; Strong research and writing skills; creative and compelling narrative skills; and adaptive writing skills for various print and digital media platforms; Strong organization skills, and the ability to manage multiple deadlines while balancing time between editorial and PR writing work including fast turnaround on timely news and information items; Strong Adobe Creative Suite, InDesign, Illustrator, Photoshop, etc.; Proven ability to work both independently and collaboratively in a fast-paced, demanding, and complex work environment; Commitment to campus values of diversity, equity, and inclusion. CUNY Title Overview
Develops, implements, and oversees College-wide marketing plans to achieve institutional goals. Designs and executes a comprehensive strategic plan for marketing, advertising and communications. Develops overall advertising and media strategies to achieve image, awareness, enrollment, recruiting, and/or fundraising goals. Provides professional and managerial oversight of a broad range of marketing programs and tools, including digital, print, mail, broadcast, social networking, and other media. Manages and develops internal staff and external resources. Develops and analyzes key metrics of marketing effectiveness, as well as budgets and costs related to marketing programs and campaigns. Performs related duties as assigned. CUNY Title
Higher Education Officer FLSA
Exempt Compensation And Benefits
$102,747 - $131,440. Salary commensurate with education and experience. CUNY’s benefits contribute significantly to total compensation, supporting health and wellness, financial well-being, and professional development. We offer health plans, retirement/pension benefits, tuition waivers for CUNY graduate study, and generous paid time off. How To Apply
Only applications submitted through CUNYfirst will be considered for this position. If you are viewing this job posting externally, please apply as follows: Go to https://cuny.jobs/ Search for Job Opening ID Number 31229 Click on the Apply Now button and follow the instructions Applications must be uploaded to the CUNYfirst job application website with the following attachments as a single PDF document: Cover Letter; Resume/Curriculum Vitae; 3 Professional References with phone numbers and email addresses listed. Closing Date
11/20/2025 Equal Employment Opportunity
CUNY encourages people with disabilities, minorities, veterans and women to apply. CUNY also includes Italian Americans among protected groups. EEO/AA/Vet/Disability Employer.
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