Velocity
About Velocity
Velocity and its portfolio of brands are the nation’s leading builders of Re-Engineered Classics™, redefining what it means to own a classic. Our vehicles aren’t just restored; they’re entirely reborn. By blending timeless design with today’s performance, comforts, and technology, we set the standard for how classics are built, owned, and driven. Every product we create is crafted without compromise, honoring the past while delivering the experience of today.
Culture and Core Values Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort. We take ownership, assuming full responsibility for tasks, decisions, and outcomes, and we do not shift blame. Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth.
Overview The Events & Partnerships Manager builds brand presence across Velocity and its portfolio of brands by planning, executing, and managing strategic events and partnerships. The role conceptions and executes high‑impact activations that elevate Velocity’s profile within automotive, luxury, and lifestyle industries, while fostering reach‑expanding partnerships that drive qualified engagement.
Duties and Responsibilities
Event Strategy, Planning & Execution
Develop and execute an annual event strategy for all Velocity brands.
Lead concepting, budgeting, vendor management, logistics, and day‑of production.
Partner with Creative and Digital teams to design immersive, on‑brand experiences.
Oversee event communications—RSVPs, invitations, registration systems, and guest experience flows.
Serve as on‑site lead for brand presentation and guest experience during events.
Develop event recaps highlighting performance, ROI, and future opportunities.
Partnership Development & Management
Identify and pursue partnerships aligned with Velocity’s customer base and brand positioning.
Develop pitch decks and outreach strategies to secure high‑value collaborations.
Manage full partnership lifecycle—from negotiation and contracting to activation and performance tracking.
Build long‑term partner relationships for co‑branded opportunities.
Collaborate with Sales and PR teams to leverage partnerships for awareness, lead generation, and media amplification.
Cross‑Team Collaboration
Align events and partnerships with broader marketing and sales objectives with VP of Marketing, CRO, and brand leads.
Collaborate with Sales and Regional Sales Directors to identify event opportunities and support lead‑generation initiatives.
Work with Creative and Digital teams to produce event collateral, signage, photography, and video deliverables.
Coordinate with PR and communications teams to maximize press coverage.
Maintain consistent communication with internal teams to ensure pre‑ and post‑event alignment.
Vendor & Resource Management
Source, evaluate, and manage vendors including venues, catering, AV, transportation, staffing, and décor.
Oversee contracts, timelines, and deliverables to meet brand standards.
Maintain a vetted vendor list and negotiate competitive rates.
Budgeting & Reporting
Develop and manage budgets for all events and partnership initiatives.
Track expenses, reconcile invoices, and ensure budget adherence.
Provide post‑event reports summarizing results, ROI, and recommendations.
Use data‑driven insights to inform future planning.
Systems & Workflow Management
Maintain a master events and partnerships calendar across all brands.
Utilize project management software (Basecamp, Monday.com, Asana) to track deliverables, timelines, and responsibilities.
Develop templates for event briefs, run‑of‑shows, and partnership agreements.
Continuously refine processes to streamline execution and cross‑team collaboration.
Key Performance Indicators (KPIs)
Event Execution: 100% of scheduled events delivered on time and aligned with brand standards.
Brand Impact: Measurable growth in event attendance, media coverage, and social performance.
Lead Generation: Events and partnerships contribute directly to marketing‑qualified leads.
Post‑Event Reporting: Timely recaps with ROI analysis and recommendations.
Operational Efficiency: Events and partnerships consistently tracked through approved tools.
Required Skills and Abilities
Proven experience planning and executing large‑scale, high‑end events.
Strong partnership management, negotiation, and relationship‑building skills.
Excellent communication and interpersonal abilities across departments.
Highly organized with budgeting and vendor management capabilities.
Skilled in project management tools (Basecamp, Monday.com, Asana).
Familiarity with CRM platforms, guest management tools, and reporting systems.
Background in automotive, luxury, lifestyle, or hospitality industries preferred.
Proactive, adaptable, and confident working in fast‑paced environments.
Education Background and Experience
Bachelor’s degree in Marketing, Communications, Event Management, or related field preferred.
5–7 years of experience in event management, brand partnerships, or experiential marketing.
Proven track record of executing premium events and cultivating strategic brand partnerships.
Project management or event production certification a plus.
Physical Demands
Frequent travel for events and activations, including evenings and weekends.
Extended periods of standing or moving during event setup and production.
Lifting and transporting event materials up to 30 pounds.
Exposure to outdoor conditions during activations.
Frequent communication across digital and in‑person channels.
Ability to safely operate a motor vehicle.
Benefits
Compensation based on experience and qualifications.
Health/Dental/Vision/Life/Disability insurance after 60 days.
401(k) with company match after 6 months.
Paid time off and holidays.
Company‑sponsored events, tool program, merchandise discounts, friendly team environment.
Job duties, salary, and benefits are subject to change throughout the duration of employment with Velocity.
Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
#J-18808-Ljbffr
Culture and Core Values Success at Velocity requires a “whatever it takes” mentality. We embody grit, demonstrating perseverance, resilience, and unwavering determination in the face of challenges. We are adaptable, embracing change, adjusting to new circumstances, and continuously seeking ways to improve processes and outcomes—because growth does not come from comfort. We take ownership, assuming full responsibility for tasks, decisions, and outcomes, and we do not shift blame. Finally, our ambition fuels our drive to excel, improve, and uphold the highest standards for both personal and professional growth.
Overview The Events & Partnerships Manager builds brand presence across Velocity and its portfolio of brands by planning, executing, and managing strategic events and partnerships. The role conceptions and executes high‑impact activations that elevate Velocity’s profile within automotive, luxury, and lifestyle industries, while fostering reach‑expanding partnerships that drive qualified engagement.
Duties and Responsibilities
Event Strategy, Planning & Execution
Develop and execute an annual event strategy for all Velocity brands.
Lead concepting, budgeting, vendor management, logistics, and day‑of production.
Partner with Creative and Digital teams to design immersive, on‑brand experiences.
Oversee event communications—RSVPs, invitations, registration systems, and guest experience flows.
Serve as on‑site lead for brand presentation and guest experience during events.
Develop event recaps highlighting performance, ROI, and future opportunities.
Partnership Development & Management
Identify and pursue partnerships aligned with Velocity’s customer base and brand positioning.
Develop pitch decks and outreach strategies to secure high‑value collaborations.
Manage full partnership lifecycle—from negotiation and contracting to activation and performance tracking.
Build long‑term partner relationships for co‑branded opportunities.
Collaborate with Sales and PR teams to leverage partnerships for awareness, lead generation, and media amplification.
Cross‑Team Collaboration
Align events and partnerships with broader marketing and sales objectives with VP of Marketing, CRO, and brand leads.
Collaborate with Sales and Regional Sales Directors to identify event opportunities and support lead‑generation initiatives.
Work with Creative and Digital teams to produce event collateral, signage, photography, and video deliverables.
Coordinate with PR and communications teams to maximize press coverage.
Maintain consistent communication with internal teams to ensure pre‑ and post‑event alignment.
Vendor & Resource Management
Source, evaluate, and manage vendors including venues, catering, AV, transportation, staffing, and décor.
Oversee contracts, timelines, and deliverables to meet brand standards.
Maintain a vetted vendor list and negotiate competitive rates.
Budgeting & Reporting
Develop and manage budgets for all events and partnership initiatives.
Track expenses, reconcile invoices, and ensure budget adherence.
Provide post‑event reports summarizing results, ROI, and recommendations.
Use data‑driven insights to inform future planning.
Systems & Workflow Management
Maintain a master events and partnerships calendar across all brands.
Utilize project management software (Basecamp, Monday.com, Asana) to track deliverables, timelines, and responsibilities.
Develop templates for event briefs, run‑of‑shows, and partnership agreements.
Continuously refine processes to streamline execution and cross‑team collaboration.
Key Performance Indicators (KPIs)
Event Execution: 100% of scheduled events delivered on time and aligned with brand standards.
Brand Impact: Measurable growth in event attendance, media coverage, and social performance.
Lead Generation: Events and partnerships contribute directly to marketing‑qualified leads.
Post‑Event Reporting: Timely recaps with ROI analysis and recommendations.
Operational Efficiency: Events and partnerships consistently tracked through approved tools.
Required Skills and Abilities
Proven experience planning and executing large‑scale, high‑end events.
Strong partnership management, negotiation, and relationship‑building skills.
Excellent communication and interpersonal abilities across departments.
Highly organized with budgeting and vendor management capabilities.
Skilled in project management tools (Basecamp, Monday.com, Asana).
Familiarity with CRM platforms, guest management tools, and reporting systems.
Background in automotive, luxury, lifestyle, or hospitality industries preferred.
Proactive, adaptable, and confident working in fast‑paced environments.
Education Background and Experience
Bachelor’s degree in Marketing, Communications, Event Management, or related field preferred.
5–7 years of experience in event management, brand partnerships, or experiential marketing.
Proven track record of executing premium events and cultivating strategic brand partnerships.
Project management or event production certification a plus.
Physical Demands
Frequent travel for events and activations, including evenings and weekends.
Extended periods of standing or moving during event setup and production.
Lifting and transporting event materials up to 30 pounds.
Exposure to outdoor conditions during activations.
Frequent communication across digital and in‑person channels.
Ability to safely operate a motor vehicle.
Benefits
Compensation based on experience and qualifications.
Health/Dental/Vision/Life/Disability insurance after 60 days.
401(k) with company match after 6 months.
Paid time off and holidays.
Company‑sponsored events, tool program, merchandise discounts, friendly team environment.
Job duties, salary, and benefits are subject to change throughout the duration of employment with Velocity.
Velocity is an Equal Opportunity Employer. Velocity does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non‑disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.
#J-18808-Ljbffr