Pilot.com
Join to apply for the
Sr. Demand Generation Manager, SMB
role at
Pilot.com
The Role As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical. This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals to hit targets. We are scaling to $100M in annual revenue and you will lead that effort in our largest vertical, building the systems and strategies to get us there.
This is a hybrid position with the expectation to work in the San Francisco or Nashville office on Monday, Tuesday, and Thursday.
Key Responsibilities
Demand Generation Strategy Development: Develop and execute a comprehensive demand generation strategy in the Growing SMB Vertical that supports our growth goals; ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.
Cross-functional Collaboration: Work closely with sales teams to understand objectives and feedback; align campaigns with sales goals to support lead and pipeline generation; facilitate sales and marketing alignment and share campaign performance; collaborate with sales and product to develop messaging, positioning, and outreach tactics.
Campaign Planning and Execution: Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events; forecast, track, and report on campaign performance; run experiments in new channels and test variables to optimize performance.
Content Development to Support Demand Generation: Collaborate cross-functionally tocreate compelling content that resonates with the target audience and drives lead generation; utilize content across channels to engage prospects and nurture leads throughout the funnel.
Lead Generation and Nurture: Build omni-channel lead generation programs; oversee the lead lifecycle from creation through sales handoff, including lead gen, timely follow-up, defining MQLs, and building nurture programs; create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline.
About You
7+ years of experience, including 5+ years in Demand Generation at a high-growth, high-velocity B2B company, with exposure to selling into small businesses.
T-shaped marketer with experience across paid ads, outbound, content marketing, webinars, field events, social media, etc., and the ability to package these into campaigns to drive leads and opportunities.
Experimental mindset with data analysis to measure program impact; familiarity with attribution, campaign performance, and forecasting.
Working knowledge of our MarTech stack – SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics.
Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities.
Strong communication and collaboration skills with the ability to work with multiple stakeholders to drive programs to success.
About Pilot Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts who are full-time, U.S.-based employees, integrating with customers' billing, banking, expense, and payroll systems. Pilot delivers accurate bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2,000 customers and has raised over $170 million in financing. Our investors include Sequoia, Index Ventures, Stripe, Bezos Expeditions, Whale Rock, and notable entrepreneurs. Our most recent funding round supported a high valuation growth trajectory.
Why Pilot?
Investment in employees’ development and happiness, recognizing them as the key to success and customer satisfaction.
Opportunity to join a seasoned founding team with prior startup and acquisition experience.
Flexible vacation/time-off policy and observed federal holidays.
Competitive benefits package including wellness benefits.
Parental leave with 100% pay for 12 weeks.
401(k) plan.
Compensation and Benefits The base pay range target for the role described is
$127,000 - $193,000
in most remote locations, and
$159,000 - $215,000
in San Francisco, CA and New York City, NY. Final offer amounts depend on experience, geographic location, total compensation, and market data. In addition to cash pay, full-time positions are eligible for equity, 401(k), health benefits, and other benefits.
Pilot commits to a work environment free of discrimination and harassment and to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view our policies here.
#J-18808-Ljbffr
Sr. Demand Generation Manager, SMB
role at
Pilot.com
The Role As Pilot's (Sr.) Demand Generation Manager, you will play a pivotal role in accelerating revenue growth. Your charter will be to lead the creation and implementation of marketing programs and strategies that grow and accelerate qualified pipeline and closed revenue in the Growing Small Business vertical. This position requires a strategic, hands-on executor who can drive both self-serve customers and sales-led deals to hit targets. We are scaling to $100M in annual revenue and you will lead that effort in our largest vertical, building the systems and strategies to get us there.
This is a hybrid position with the expectation to work in the San Francisco or Nashville office on Monday, Tuesday, and Thursday.
Key Responsibilities
Demand Generation Strategy Development: Develop and execute a comprehensive demand generation strategy in the Growing SMB Vertical that supports our growth goals; ensure the strategy aligns with company goals, integrating with product priorities, sales initiatives, and marketing objectives.
Cross-functional Collaboration: Work closely with sales teams to understand objectives and feedback; align campaigns with sales goals to support lead and pipeline generation; facilitate sales and marketing alignment and share campaign performance; collaborate with sales and product to develop messaging, positioning, and outreach tactics.
Campaign Planning and Execution: Plan and implement omni-channel campaigns across web, SEO, email, social, content, outbound, and events; forecast, track, and report on campaign performance; run experiments in new channels and test variables to optimize performance.
Content Development to Support Demand Generation: Collaborate cross-functionally tocreate compelling content that resonates with the target audience and drives lead generation; utilize content across channels to engage prospects and nurture leads throughout the funnel.
Lead Generation and Nurture: Build omni-channel lead generation programs; oversee the lead lifecycle from creation through sales handoff, including lead gen, timely follow-up, defining MQLs, and building nurture programs; create repeatable, scalable, always-on nurture programs that drive SQLs, meetings, and pipeline.
About You
7+ years of experience, including 5+ years in Demand Generation at a high-growth, high-velocity B2B company, with exposure to selling into small businesses.
T-shaped marketer with experience across paid ads, outbound, content marketing, webinars, field events, social media, etc., and the ability to package these into campaigns to drive leads and opportunities.
Experimental mindset with data analysis to measure program impact; familiarity with attribution, campaign performance, and forecasting.
Working knowledge of our MarTech stack – SFDC, Marketo, Bizible/Marketo Measure, and Google Analytics.
Proven ability to thrive in a fast-paced startup environment, managing multiple projects and priorities.
Strong communication and collaboration skills with the ability to work with multiple stakeholders to drive programs to success.
About Pilot Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts who are full-time, U.S.-based employees, integrating with customers' billing, banking, expense, and payroll systems. Pilot delivers accurate bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 2,000 customers and has raised over $170 million in financing. Our investors include Sequoia, Index Ventures, Stripe, Bezos Expeditions, Whale Rock, and notable entrepreneurs. Our most recent funding round supported a high valuation growth trajectory.
Why Pilot?
Investment in employees’ development and happiness, recognizing them as the key to success and customer satisfaction.
Opportunity to join a seasoned founding team with prior startup and acquisition experience.
Flexible vacation/time-off policy and observed federal holidays.
Competitive benefits package including wellness benefits.
Parental leave with 100% pay for 12 weeks.
401(k) plan.
Compensation and Benefits The base pay range target for the role described is
$127,000 - $193,000
in most remote locations, and
$159,000 - $215,000
in San Francisco, CA and New York City, NY. Final offer amounts depend on experience, geographic location, total compensation, and market data. In addition to cash pay, full-time positions are eligible for equity, 401(k), health benefits, and other benefits.
Pilot commits to a work environment free of discrimination and harassment and to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view our policies here.
#J-18808-Ljbffr