CARNIVAL CRUISE LINES
Overview
The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. The goal is to increase engagement and booking conversion on the Carnival website across all devices while delivering the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandising strategy, including development, CMS implementation, maintenance, optimization, and governance. The role focuses on developing and implementing new merchandising and maintaining existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript.
Essential Functions
Expand on personalization strategy to develop and implement rules, logic, and audiences for targeted personalization campaigns. Analytics, concurrent campaigns, and business goals should be considered to develop the rules, logic, and audiences for these campaigns.
Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript and HTML/CSS within Sitecore CMS and Optimizely platforms. This includes interpreting creative mockups into code, maintaining/optimizing existing content, and adhering to performance and accessibility guidelines.
Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g., DevOps, support, accessibility) as needed.
Work cross-functionally with marketing teams and other Carnival business units (e.g., Casino, E-commerce, Brand Marketing, IT) to ensure merchandising follows brand guidelines (voice, digital style guide), adheres to best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing), and is properly tagged for analytics/reporting.
Performs other duties as assigned.
Qualifications
Bachelor's Degree in Marketing, Business, Communications, Computer Science, or related field.
3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).
Travel industry experience is a plus.
Mobile commerce experience is a plus.
HTML, CSS, JavaScript accreditation preferred.
Knowledge, Skills, and Abilities
Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus).
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Strong independent decision-making, organizational, planning, and problem-solving skills.
Experience interfacing with a range of website, mobile, and adaptive design initiatives.
Ability to identify, prioritize, and articulate highest impact initiatives.
Understanding of design and layout best practices and ADA compliance in the digital environment.
Experience with automation tools and customer segmentation.
Excellent attention to detail and ability to think logically.
Proficient knowledge of HTML / CSS / JavaScript.
Ability to work with Adobe Creative Suite or Figma.
Proficient in understanding and articulating technical concepts.
Adept at bridging the gap between technical and non-technical stakeholders.
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel No or very little travel is likely.
Work Conditions Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan with company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays.
Vacation Time – All full-time employees at manager level and below start with 14 days/year; director and above start with 19 days/year. Part-time with benefits based on hours worked. Additional tenure may increase vacation time.
Sick Time – All full-time employees receive 80 hours per year; part-time with benefits based on hours worked.
Other Benefits:
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus
#LI-Hybrid #LI-TM1 #CCL
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. We offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
Carnival Corporation & plc and Carnival Cruise Line are equal employment opportunity/affirmative action employers and do not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable law.
#J-18808-Ljbffr
The Specialist, Front-End Web Merchandising role executes the strategy for promotional content on carnival.com — from new sales to brand announcements, new module designs to daily updates. The goal is to increase engagement and booking conversion on the Carnival website across all devices while delivering the best possible user experience and meeting established business goals. The Specialist, Front-End Web Merchandising is responsible for the day-to-day execution of the merchandising strategy, including development, CMS implementation, maintenance, optimization, and governance. The role focuses on developing and implementing new merchandising and maintaining existing content via our content management system and other e-commerce platforms using HTML/CSS and JavaScript.
Essential Functions
Expand on personalization strategy to develop and implement rules, logic, and audiences for targeted personalization campaigns. Analytics, concurrent campaigns, and business goals should be considered to develop the rules, logic, and audiences for these campaigns.
Implement all merchandising campaigns for Carnival.com on the front-end using JavaScript and HTML/CSS within Sitecore CMS and Optimizely platforms. This includes interpreting creative mockups into code, maintaining/optimizing existing content, and adhering to performance and accessibility guidelines.
Perform QA testing for accuracy and functionality across browsers and devices; troubleshoot and/or engage relevant teams (e.g., DevOps, support, accessibility) as needed.
Work cross-functionally with marketing teams and other Carnival business units (e.g., Casino, E-commerce, Brand Marketing, IT) to ensure merchandising follows brand guidelines (voice, digital style guide), adheres to best practices and compliance requirements (performance, ADA), incorporates learnings (A/B and user testing), and is properly tagged for analytics/reporting.
Performs other duties as assigned.
Qualifications
Bachelor's Degree in Marketing, Business, Communications, Computer Science, or related field.
3+ years of experience coding for websites or managing an e-commerce site or digital marketing experience.
Proficiency in CRM and marketing automation tools (e.g., Salesforce, Optimizely, Sitecore).
Travel industry experience is a plus.
Mobile commerce experience is a plus.
HTML, CSS, JavaScript accreditation preferred.
Knowledge, Skills, and Abilities
Experience with CMS software (Sitecore a plus) and ecommerce platforms (Optimizely a plus).
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Strong independent decision-making, organizational, planning, and problem-solving skills.
Experience interfacing with a range of website, mobile, and adaptive design initiatives.
Ability to identify, prioritize, and articulate highest impact initiatives.
Understanding of design and layout best practices and ADA compliance in the digital environment.
Experience with automation tools and customer segmentation.
Excellent attention to detail and ability to think logically.
Proficient knowledge of HTML / CSS / JavaScript.
Ability to work with Adobe Creative Suite or Figma.
Proficient in understanding and articulating technical concepts.
Adept at bridging the gap between technical and non-technical stakeholders.
Physical Demands Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel No or very little travel is likely.
Work Conditions Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.
Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan with company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays.
Vacation Time – All full-time employees at manager level and below start with 14 days/year; director and above start with 19 days/year. Part-time with benefits based on hours worked. Additional tenure may increase vacation time.
Sick Time – All full-time employees receive 80 hours per year; part-time with benefits based on hours worked.
Other Benefits:
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site Fitness center at our Miami campus
#LI-Hybrid #LI-TM1 #CCL
About Us
At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. We offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.
Carnival Corporation & plc and Carnival Cruise Line are equal employment opportunity/affirmative action employers and do not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable law.
#J-18808-Ljbffr