Scribd, Inc.
Senior Product Marketing Manager
Join Scribd, Inc. as a Senior Product Marketing Manager.
About the Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratizing the exchange of ideas and information, and empowering collective expertise through our four products: Everand, Scribd, Slideshare, and Fable.
We support a culture where employees can be real and bold, debate and commit, and take action with a customer‑centric focus. Scribd Flex provides flexibility and intentional in‑person moments, while occasional in‑person attendance is required for all employees regardless of location.
About the Team And Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role leads Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you champion the voice of the customer and drive go‑to‑market strategy for Scribd’s core experience.
Responsibilities
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that build comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs.
Requirements
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
Collaborative and able to influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution, focusing on both detail and broader narrative.
Quantitatively and qualitatively savvy, interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Benefits, Perks, and Wellbeing at Scribd
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short‑term/long‑term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance and programs
Quarterly stipend for wellness, WiFi, etc.
Mental health support & resources
Free subscription to the Scribd suite of products
Referral bonuses
Book benefit
Sabbaticals
Company‑wide events and team engagement budgets
Vacation & personal days, paid holidays, flexible sick time, volunteer day
Company‑wide employee resource groups and diversity initiatives
Access to AI tools for productivity and innovation
Equal Opportunity Statement We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make by emailing accommodations@scribd.com. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences creates a foundation for the best ideas. Come join us in building something meaningful.
#J-18808-Ljbffr
About the Company At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. We create a world of stories and knowledge, democratizing the exchange of ideas and information, and empowering collective expertise through our four products: Everand, Scribd, Slideshare, and Fable.
We support a culture where employees can be real and bold, debate and commit, and take action with a customer‑centric focus. Scribd Flex provides flexibility and intentional in‑person moments, while occasional in‑person attendance is required for all employees regardless of location.
About the Team And Role Product Marketing sits at the intersection of Growth, Brand, Partnerships, Design, Research, and Engineering. This role leads Scribd’s evolution from a research repository to an applied knowledge platform for learners, teachers, and professionals. Working closely with Product, Design, Research, Brand, and Lifecycle Marketing, you champion the voice of the customer and drive go‑to‑market strategy for Scribd’s core experience.
Responsibilities
Define and evolve Scribd’s market positioning as we expand from a reading platform to an applied knowledge product.
Translate strategic frameworks into clear, user‑centered messaging and narratives that guide teams and resonate in‑market.
Partner with Product, Design, Research, and Brand to shape the roadmap and reinforce Scribd’s value as a place to learn and act with confidence.
Lead go‑to‑market planning for new features and product updates, from concept through launch and adoption.
Develop audience insights for key user segments and use those insights to refine messaging and drive engagement.
Create and execute product marketing campaigns that build comprehension, trust, and retention, not just acquisition.
Build playbooks and tools that ensure consistent positioning across touchpoints, from lifecycle campaigns to brand storytelling.
Work with analytics and research teams to measure the impact of positioning and campaigns on awareness, perception, and usage.
Conduct ongoing competitive and category analysis to identify whitespace and sharpen Scribd’s differentiation.
Champion the voice of the customer in product and marketing decisions, ensuring experiences stay aligned with real user needs.
Requirements
5–7 years of experience in product marketing, ideally in consumer or prosumer platforms involving knowledge, user-generated content, or learning.
Proven ability to build narratives that reposition a brand or product category.
Experience marketing AI‑powered tools, UGC ecosystems, or content‑driven products.
Deep understanding of user journeys that involve learning, creating, and sharing knowledge.
Comfort working with ambiguity and shaping narratives in evolving categories.
Analytical mindset with ability to translate research into actionable positioning.
Excellent written and verbal communication. You can distill strategy into simple, persuasive language.
Collaborative and able to influence and find common ground with cross‑functional partners.
Comfortable working in a scrappy and agile environment.
Effective at balancing strategy & execution, focusing on both detail and broader narrative.
Quantitatively and qualitatively savvy, interpreting data to inform thinking.
Capable of designing campaigns or programs that incentivize content contributors, strengthen retention, and build trust in community platforms.
Benefits, Perks, and Wellbeing at Scribd
Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
12 weeks paid parental leave
Short‑term/long‑term disability plans
401k/RSP matching
Onboarding stipend for home office peripherals + accessories
Learning & Development allowance and programs
Quarterly stipend for wellness, WiFi, etc.
Mental health support & resources
Free subscription to the Scribd suite of products
Referral bonuses
Book benefit
Sabbaticals
Company‑wide events and team engagement budgets
Vacation & personal days, paid holidays, flexible sick time, volunteer day
Company‑wide employee resource groups and diversity initiatives
Access to AI tools for productivity and innovation
Equal Opportunity Statement We want our interview process to be accessible to everyone. You can inform us of any reasonable adjustments we can make by emailing accommodations@scribd.com. Scribd is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences creates a foundation for the best ideas. Come join us in building something meaningful.
#J-18808-Ljbffr