LLYC
Digital Media Director, Performance Marketing
Apply for the Digital Media Director, Performance Marketing role at LLYC.
LLYC is a global Corporate Affairs and Marketing firm that partners with clients on creativity, influence and innovation to grow and protect the value of their businesses.
OUR CULTURE
You bring the ambition—our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads to success, and growth is a shared journey. Flexibility, diversity, commitment to excellence and continuous growth are the cornerstones of our work.
We celebrate diversity and the unique value of each individual and are committed to building a more inclusive, fair, and better society. Through the José Antonio Llorente Foundation, you can get involved with projects that create positive change in the community.
In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic, working with clients, cross‑functional agency leads and a digital marketing team.
Essential Duties and Responsibilities:
Present strategic recommendations, activation plans, and actionable results to clients clearly and compellingly.
Lead paid digital media initiatives with hands‑on experience in Paid Search, Paid Social and Programmatic advertising.
Collaborate with Account Directors, Creative and Analytics teams to align performance marketing with campaign and business objectives.
Achieve goals and KPIs for a portfolio of clients, ensuring on‑time and complete delivery of campaigns and optimizing conversion rates, ROAS, CPL/CPA, MQL‑to‑SQL and other key metrics.
Manage a team of digital media specialists across Paid Search, Paid Social and Programmatic service offerings.
Design and execute testing frameworks (A/B and multivariate testing, ad copy, design, landing‑page CRO, etc.) with scalable objectives and sound measurement methodology.
Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
Serve as a central expert and resource for paid search and paid social media platforms across a wide portfolio of B2B/B2C verticals.
Stay on top of performance media trends and platform innovations to keep agency offerings cutting‑edge.
Required Technical Skills:
8+ years of performance media experience, with at least 2 years in a leadership or strategy role within an agency or multi‑brand environment.
Expertise in SEM PPC paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 6+ years of hands‑on performance marketing experience.
Expertise in social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 6+ years of hands‑on experience.
Proficiency with Programmatic DSPs and direct and/or managed services.
Experience across diverse business verticals (CPG, Healthcare, Technology, Automotive, Government, Travel, Sports) is preferred.
Ability to plan and execute ABM, eCommerce Shopper Marketing, Affiliate, Paid Social Influencer or PMP campaigns is a plus.
Experience with analytics and reporting tools such as GA4, Looker Studio, Supermetrics, Tableau, or similar data visualization platforms.
History of developing positive ongoing business relationships with a strong focus on client service.
Proven ability to deliver inspiring and persuasive presentations.
Solutions‑oriented, approaching obstacles with creativity and resolve.
Strategic thinker with tactical know‑how and the ability to pivot quickly when performance signals shift.
Exceptional presentation and communication skills, engaging both clients and internal stakeholders.
Bachelor’s degree in Marketing, Analytics, Business, or a related field is preferred.
BENEFITS AND PERKS
Health, dental, vision and life insurance.
401(k) match potential and flex accounts.
Flexible work schedules and Summer Hours.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Equal Opportunity Employer – LLYC complies with all employment laws and affirms equal employment opportunity to individuals in all aspects of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other consideration protected by federal, state or local laws.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing
Industries
Advertising Services and Public Relations and Communications Services
#J-18808-Ljbffr
LLYC is a global Corporate Affairs and Marketing firm that partners with clients on creativity, influence and innovation to grow and protect the value of their businesses.
OUR CULTURE
You bring the ambition—our proposal to talent in a nutshell: Challenges drive our boldness, teamwork leads to success, and growth is a shared journey. Flexibility, diversity, commitment to excellence and continuous growth are the cornerstones of our work.
We celebrate diversity and the unique value of each individual and are committed to building a more inclusive, fair, and better society. Through the José Antonio Llorente Foundation, you can get involved with projects that create positive change in the community.
In the position of Digital Media Director, Performance Marketing (Paid Search, Social, Programmatic), you will lead digital strategy and activation across key pillars of Paid Search (SEM), Paid Social, and Programmatic, working with clients, cross‑functional agency leads and a digital marketing team.
Essential Duties and Responsibilities:
Present strategic recommendations, activation plans, and actionable results to clients clearly and compellingly.
Lead paid digital media initiatives with hands‑on experience in Paid Search, Paid Social and Programmatic advertising.
Collaborate with Account Directors, Creative and Analytics teams to align performance marketing with campaign and business objectives.
Achieve goals and KPIs for a portfolio of clients, ensuring on‑time and complete delivery of campaigns and optimizing conversion rates, ROAS, CPL/CPA, MQL‑to‑SQL and other key metrics.
Manage a team of digital media specialists across Paid Search, Paid Social and Programmatic service offerings.
Design and execute testing frameworks (A/B and multivariate testing, ad copy, design, landing‑page CRO, etc.) with scalable objectives and sound measurement methodology.
Own monthly forecasting and budget pacing across accounts, collaborating directly with clients and the agency finance team.
Serve as a central expert and resource for paid search and paid social media platforms across a wide portfolio of B2B/B2C verticals.
Stay on top of performance media trends and platform innovations to keep agency offerings cutting‑edge.
Required Technical Skills:
8+ years of performance media experience, with at least 2 years in a leadership or strategy role within an agency or multi‑brand environment.
Expertise in SEM PPC paid search media platforms (SA360, Google Ads, Microsoft Bing, etc.) with 6+ years of hands‑on performance marketing experience.
Expertise in social media platforms (Meta, Instagram, LinkedIn, TikTok, X/Twitter, etc.) with 6+ years of hands‑on experience.
Proficiency with Programmatic DSPs and direct and/or managed services.
Experience across diverse business verticals (CPG, Healthcare, Technology, Automotive, Government, Travel, Sports) is preferred.
Ability to plan and execute ABM, eCommerce Shopper Marketing, Affiliate, Paid Social Influencer or PMP campaigns is a plus.
Experience with analytics and reporting tools such as GA4, Looker Studio, Supermetrics, Tableau, or similar data visualization platforms.
History of developing positive ongoing business relationships with a strong focus on client service.
Proven ability to deliver inspiring and persuasive presentations.
Solutions‑oriented, approaching obstacles with creativity and resolve.
Strategic thinker with tactical know‑how and the ability to pivot quickly when performance signals shift.
Exceptional presentation and communication skills, engaging both clients and internal stakeholders.
Bachelor’s degree in Marketing, Analytics, Business, or a related field is preferred.
BENEFITS AND PERKS
Health, dental, vision and life insurance.
401(k) match potential and flex accounts.
Flexible work schedules and Summer Hours.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.
Equal Opportunity Employer – LLYC complies with all employment laws and affirms equal employment opportunity to individuals in all aspects of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status or any other consideration protected by federal, state or local laws.
Seniority level
Director
Employment type
Full‑time
Job function
Marketing
Industries
Advertising Services and Public Relations and Communications Services
#J-18808-Ljbffr