SecurityScorecard
Global Brand Senior Director, Creative and Digital
SecurityScorecard, Boston, Massachusetts, us, 02298
Global Brand Senior Director, Creative and Digital
Join to apply for the
Global Brand Senior Director, Creative and Digital
role at
SecurityScorecard
Base pay range: $175,000.00/yr - $260,000.00/yr
Position Overview The
Senior Director of Brand, Web, Creative & Digital
is a strategic and hands‑on leader responsible for shaping the visual and digital expression of SecurityScorecard’s brand. This role will unify brand strategy, creative design, and digital experience to deliver a cohesive, high‑impact global presence that drives awareness, engagement, and measurable growth.
Key Responsibilities
Define and evolve the global brand strategy, positioning and messaging to reflect SecurityScorecard’s category leadership in SCDR.
Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders and business executives.
Lead integrated brand campaigns, corporate storytelling and executive visibility initiatives that strengthen brand equity and recognition.
Ensure brand consistency across all channels, touchpoints and internal communications.
Lead the Creative Studio function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics and digital experiences.
Establish and maintain brand guidelines, visual identity systems and design standards across global teams.
Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences.
Partner with Product Marketing, Sales and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy and internal culture programmes.
Manage external design and production agencies, ensuring world‑class execution that reflects brand integrity and innovation.
Own the global web strategy and experience, including site architecture, UX/UI design, content strategy, SEO and analytics.
Lead the redesign and ongoing optimisation of SecurityScorecard.com to deliver frictionless journeys, high conversion rates and personalised engagement.
Integrate web and creative teams to ensure all visual and messaging align with the company’s brand promise and growth objectives.
Lead digital marketing programs including paid media, retargeting, SEO/SEM and content syndication to drive awareness and pipeline growth.
Leverage analytics, A/B testing and AI‑driven insights to continuously improve digital performance.
Explore emerging digital and creative technologies to differentiate SecurityScorecard’s digital experience.
Build, mentor and scale a high‑performing team spanning brand, web, creative and digital operations.
Set KPIs and dashboards that measure brand equity, digital performance, creative output and marketing ROI.
Qualifications
10+ years of experience in brand, creative and digital marketing leadership, preferably within cybersecurity, SaaS or high‑growth technology.
Proven success leading brand transformations, web redesigns and creative teams for global B2B enterprises.
Expertise in creative direction, UX/UI, digital strategy and performance analytics.
Demonstrated ability to blend creativity with data‑driven decision‑making to achieve measurable impact.
Exceptional communication and storytelling skills; strong design sensibility and eye for aesthetics.
Experience managing in‑house creative teams and external agencies to deliver world‑class brand experiences.
Bachelor’s degree required; advanced degree in Marketing, Design, Communications or Business preferred.
Why Join SecurityScorecard
Be part of a company defining a new category – Supply Chain Detection and Response (SCDR).
Shape the creative and digital expression of one of the fastest‑growing cybersecurity brands in the world.
Collaborate with visionary leaders across AI, automation and cyber resilience.
Competitive compensation, equity and comprehensive benefits within a mission‑driven, high‑performance culture.
Compensation & Benefits The estimated total compensation range for this position is $175,000 – $260,000 (base plus bonus). Employees may also be eligible for annual performance‑based incentive compensation awards, equity and other benefits such as health insurance, unlimited PTO, parental leave, tuition reimbursement, etc.
Equal Employment Opportunity SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, marital status, veteran or disability status, or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.
Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.
#J-18808-Ljbffr
Global Brand Senior Director, Creative and Digital
role at
SecurityScorecard
Base pay range: $175,000.00/yr - $260,000.00/yr
Position Overview The
Senior Director of Brand, Web, Creative & Digital
is a strategic and hands‑on leader responsible for shaping the visual and digital expression of SecurityScorecard’s brand. This role will unify brand strategy, creative design, and digital experience to deliver a cohesive, high‑impact global presence that drives awareness, engagement, and measurable growth.
Key Responsibilities
Define and evolve the global brand strategy, positioning and messaging to reflect SecurityScorecard’s category leadership in SCDR.
Translate complex cybersecurity and AI concepts into bold, clear narratives that resonate with CISOs, risk leaders and business executives.
Lead integrated brand campaigns, corporate storytelling and executive visibility initiatives that strengthen brand equity and recognition.
Ensure brand consistency across all channels, touchpoints and internal communications.
Lead the Creative Studio function, overseeing the design of marketing assets, corporate campaigns, events, videos, infographics and digital experiences.
Establish and maintain brand guidelines, visual identity systems and design standards across global teams.
Drive innovative visual storytelling that elevates SecurityScorecard’s brand perception and emotional connection with audiences.
Partner with Product Marketing, Sales and People teams to deliver impactful creative assets for demand generation, field marketing, customer advocacy and internal culture programmes.
Manage external design and production agencies, ensuring world‑class execution that reflects brand integrity and innovation.
Own the global web strategy and experience, including site architecture, UX/UI design, content strategy, SEO and analytics.
Lead the redesign and ongoing optimisation of SecurityScorecard.com to deliver frictionless journeys, high conversion rates and personalised engagement.
Integrate web and creative teams to ensure all visual and messaging align with the company’s brand promise and growth objectives.
Lead digital marketing programs including paid media, retargeting, SEO/SEM and content syndication to drive awareness and pipeline growth.
Leverage analytics, A/B testing and AI‑driven insights to continuously improve digital performance.
Explore emerging digital and creative technologies to differentiate SecurityScorecard’s digital experience.
Build, mentor and scale a high‑performing team spanning brand, web, creative and digital operations.
Set KPIs and dashboards that measure brand equity, digital performance, creative output and marketing ROI.
Qualifications
10+ years of experience in brand, creative and digital marketing leadership, preferably within cybersecurity, SaaS or high‑growth technology.
Proven success leading brand transformations, web redesigns and creative teams for global B2B enterprises.
Expertise in creative direction, UX/UI, digital strategy and performance analytics.
Demonstrated ability to blend creativity with data‑driven decision‑making to achieve measurable impact.
Exceptional communication and storytelling skills; strong design sensibility and eye for aesthetics.
Experience managing in‑house creative teams and external agencies to deliver world‑class brand experiences.
Bachelor’s degree required; advanced degree in Marketing, Design, Communications or Business preferred.
Why Join SecurityScorecard
Be part of a company defining a new category – Supply Chain Detection and Response (SCDR).
Shape the creative and digital expression of one of the fastest‑growing cybersecurity brands in the world.
Collaborate with visionary leaders across AI, automation and cyber resilience.
Competitive compensation, equity and comprehensive benefits within a mission‑driven, high‑performance culture.
Compensation & Benefits The estimated total compensation range for this position is $175,000 – $260,000 (base plus bonus). Employees may also be eligible for annual performance‑based incentive compensation awards, equity and other benefits such as health insurance, unlimited PTO, parental leave, tuition reimbursement, etc.
Equal Employment Opportunity SecurityScorecard is committed to Equal Employment Opportunity and embraces diversity. We believe that our team is strengthened through hiring and retaining employees with diverse backgrounds, skill sets, ideas and perspectives. We make hiring decisions based on merit and do not discriminate based on race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, marital status, veteran or disability status, or any other protected category in accordance with applicable law.
We also consider qualified applicants regardless of criminal histories, in accordance with applicable law. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or accommodation due to a disability, please contact talentacquisitionoperations@securityscorecard.io.
Any information you submit to SecurityScorecard as part of your application will be processed in accordance with the Company’s privacy policy and applicable law.
SecurityScorecard does not accept unsolicited resumes from employment agencies. Please note that we do not provide immigration sponsorship for this position.
#J-18808-Ljbffr